Korean skincare brand LAGOM is launching a limited-edition version of its best-selling morning cleanser with a new pink lemonade scent, available exclusively at PLAZA stores in Japan from May 14, 2026.
Gel-to-Water Cleanser (PL) — Morning Face Wash, 220 mL, ¥2,310 (tax included)
The Gel-to-Water Cleanser is LAGOM's No. 1 brand favorite for morning cleansing. This PLAZA-exclusive version features a fresh pink lemonade fragrance — a citrus and green herb blend — designed to make the daily wash-up feel a little more uplifting.
The formula works as a gel that melts into water on contact with skin, lifting away overnight sebum and impurities before rinsing clean. It contains AQUALICIA®*, an ingredient focused on supporting the skin's moisture retention, leaving skin feeling smooth and hydrated after washing. It can also be used in the evenings as a light makeup remover.
The product is foam-free and formulated for dry, oily, and sensitive skin types.
Three Key Features
POINT 1: Quick and Simple — No Lathering Required
Apply to dry skin, massage gently, and rinse with warm water — that's it. Unlike a plain water rinse, it removes the sebum and residue that water alone can't lift, while still leaving skin feeling moisturized. Suitable for a wide range of skin types, including dry, oily, and sensitive.
POINT 2: Gel That Transforms into Water
A gel texture makes the formula easy to apply without dripping, and it then transforms into a water-like consistency on the skin — making it quicker to rinse off than a product that stays gel throughout.
POINT 3: Gentle Enough for Sensitive Skin
The water-based formula uses naturally derived surfactants. Combined with AQUALICIA®*, which supports the skin's ability to retain moisture, it aims to break the cycle of dryness that cleansing can sometimes cause.
Key Ingredients
- AQUALICIA®*: Supports the skin's moisture-retention capacity.
- Soapwort Leaf Extract: Helps condition the skin.
- Soapberry Fruit Extract: Helps condition the skin.
How to Use
Take a cherry-sized amount and apply to dry skin (avoiding the eye and mouth areas). Massage gently to loosen impurities, then rinse thoroughly with lukewarm water.
Availability
- In-store: PLAZA (limited release)
- Online: Amazon
