A new flagship store specializing in luxury watches is set to open in Ginza on May 28, 2026. Laox Ginza Main Store (ラオックス銀座本店), operated by Laox Global Retailing Co., Ltd., will offer a curated selection of approximately 1,000 luxury timepieces across multiple floors, making it one of the largest watch retail spaces in Ginza.
With growing consumer interest in sustainable consumption and an expanding resale market, luxury watches have increasingly been recognized not only as lifestyle items but also as assets with investment value. The store caters to this trend by providing a range of watches — from everyday pieces to rare, high-value models.
Highlights
The store spans five floors in total. The 2F Luxury Floor features around 100 Rolex watches on display — including popular models in the three-million-yen range and rare pieces exceeding ten million yen — alongside brands such as PATEK PHILIPPE, Cartier, HERMÈS, and OMEGA.
In addition to luxury watches, the store carries a selection of items from Chow Tai Fook (周大福), a leading Hong Kong-based Asian jewelry brand. Gold bullion (ingots) are also available for purchase in the store, ranging from 5g to 1,000g.
Opening Campaign
As a special opening campaign, "Chiikawa Gold" — a limited-edition gold product — will be sold in limited quantities. It will be available for the first 20 customers per day for the first three days after opening (one per person, while supplies last).
Floor Guide
1F – Watch.GINZA
Luxury Watch: ROLEX / PATEK PHILIPPE / Cartier / HERMÈS
2F – Watch.GINZA
Luxury Watch: ROLEX / PATEK PHILIPPE / Cartier / HERMÈS / OMEGA / Longines / and more
Over 100 Rolex models available at all times, from popular models in the three-million-yen range to rare pieces valued over ten million yen.
3F – Watch.GINZA / Chow Tai Fook
Japanese Watch: SEIKO / CITIZEN / CASIO
Chow Tai Fook items, gold (ingots), Akoya pearls, coral
Store Information
Grand Opening: May 28, 2026 (Thursday)
Address: 8-8-9 Ginza, Chuo-ku, Tokyo
Hours: 11:00 AM – 8:00 PM
Phone: 03-6263-9480
Access: 5-minute walk from Ginza Station (Tokyo Metro) / 3-minute walk from Shimbashi Station (JR)
