Letra, a brand specializing in Mexican goods, has launched "Mexican Handmade Animal Charms" — a new collection of charms that allows customers to personalize their mercado bags. The charms went on sale on May 25 (Monday) at 6:00 PM.
Handcrafted Designs Inspired by Mexico's Vibrant World
The mercado bag is a beloved summer staple. In response to requests for ways to add a personal touch and stand out from the crowd, Letra's buyer has sourced a collection of charms from Mexico.
The animals, seemingly leaping straight from Mexico's rich color palette and cultural world, are individually handcrafted by local artisans. Each piece has slightly different expressions and textures, offering the joy of finding a unique piece that's truly your own.
Mix and Match Your Mercado Bag
Simply attaching one charm to a plain mercado bag instantly creates an original, character-filled bag. By swapping out charms to match the day's mood or outfit, you can enjoy your mercado bag in countless different looks.
WEB SHOP Novelty Fair
Customers who spend ¥10,000 or more (tax included) at the Letra WEB SHOP will receive a complimentary "Souvenir Charm" — a keychain discovered by Letra's buyer during a buying trip to Mexico. Evocative of a local Mexican souvenir shop, the charm captures the feeling of being right there. With an irresistible blend of retro charm and whimsy, it works equally well as a bag charm or a keychain.
Novelty Conditions:
- The ¥10,000 minimum (tax included) applies per order.
- For WEB SHOP purchases, the qualifying amount is calculated after applying any points or coupons.
- Limit of one novelty item per order.
- The novelty will be discontinued without prior notice once supplies run out.
Pop-Up Shop Schedule
Senri Hankyu
Senri Hankyu
- Dates: May 27 (Wednesday) – June 2 (Tuesday)
- Location: Senri Hankyu 1F
- Address: 1-5-1 Shinsatohigashimachi, Toyonaka City, Osaka 560-8550
- Hours: 10:00 AM – 7:00 PM
- Website: https://www.hankyu-dept.co.jp/senri/index.html
Yokohama Takashimaya
Yokohama Takashimaya
- Dates: May 27 (Wednesday) – June 9 (Tuesday)
- Location: Yokohama Takashimaya 4F
- Address: 1-6-31 Minamisaiwai, Nishi-ku, Yokohama City, Kanagawa 220-8601
- Hours: 10:00 AM – 8:00 PM
- Website: https://www.takashimaya.co.jp/yokohama/
Isetan Urawa
Isetan Urawa (inside the Hola Mexico Fair)
- Dates: May 27 (Wednesday) – June 2 (Tuesday)
- Location: Isetan Urawa 2F, inside the Hola Mexico Fair
- Address: 1-15-1 Takasago, Urawa-ku, Saitama City, Saitama 330-0063
- Hours: 10:00 AM – 7:00 PM
- Website: https://www.mistore.jp/store/urawa.html
Shibuya Scramble Square
Shibuya Scramble Square
- Dates: May 28 (Wednesday) – June 3 (Wednesday)
- Location: Shibuya Scramble Square 5F
- Address: 2-24-12 Shibuya, Shibuya-ku, Tokyo
- Hours: 10:00 AM – 9:00 PM
- Website: https://www.shibuya-scramble-square.com/
