Mexican goods brand Letra carries mercado bags — lightweight, durable bags originating in Mexico that are hand-woven from recycled plastic cord.
These one-of-a-kind, limited-quantity mercado bags are woven by Mexican artisans, each guided by their own free-spirited sense of design. The lineup features happy, energetic colorways that shine beautifully under the bright summer sun.
A Playful, One-of-a-Kind Assortment Inspired by Mexico's Streets
The defining feature of PLAYFUL ASSORT is that every piece is an "assort" item — one-of-a-kind and available in limited quantities — woven by artisans in Mexico, each following their own free-spirited ideas and inspiration.
Each bag's one-of-a-kind color combination and design make finding the right piece feel almost like fate.
The colorways are pop and cheerful, evoking Mexico's colorful architecture, nature, and lively streets — bright enough to lift your mood just by looking at them.
The colors were chosen to stand out in summer settings — from beaches to sun-drenched outdoor scenes — shining even brighter under the summer sun.
A Colorful Accent for Simple Summer Outfits
With Japan's summers growing more intense in recent years, fashion trends increasingly seem to be shifting toward comfort above all else.
More people are opting for simple styling — a T-shirt with lightweight pants, or an easy, breezy linen dress — but many also find that these outfits can end up looking a little plain or lacking something.
That's exactly where these colorful mercado bags come in. Simply adding one to a simple outfit instantly transforms the overall impression, elevating it to a polished, elegant summer look.
With their tough, washable practicality and a design that appeals to a playful, grown-up sense of style, these mercado bags are made to accompany you on special summer outings.
Sale Details
Item: PLAYFUL ASSORT
Availability: Sold exclusively through the official WEB SHOP, in limited quantities
Sale start: July 16, 2026 (Thursday), 6:00 PM
Sales page: https://www.letratokyo.jp/p/search?tag=20260717
Pop-Up Shop Schedule
Matsuzakaya Shizuoka
- Dates: July 22 (Wednesday) to July 28 (Tuesday), 2026
- Location: Matsuzakaya Shizuoka, 1F
- Address: 10-2 Miyukicho, Aoi-ku, Shizuoka-shi, Shizuoka 420-8560
- Hours: 10:00 AM to 7:00 PM
- Website: https://www.matsuzakaya.co.jp/shizuoka/
Tokyu Department Store Kichijoji
- Dates: July 23 (Thursday) to July 29 (Wednesday), 2026
- Location: Tokyu Department Store Kichijoji, 1F, next to the escalator
- Address: 2-3-1 Kichijoji Honcho, Musashino-shi, Tokyo 180-8519
- Hours: 10:00 AM to 8:00 PM
- Website: https://www.tokyu-dept.co.jp/kichijouji/index.html
About Letra
Letra is a Mexican goods brand launched in 2014, with mercado bags as its main product.
A buyer at the company was captivated by the energetic people and colorful streets of Mexico in the late 2000s and began visiting the country several times a year. It was there that they discovered the mercado bag. Sensing the potential in these lightweight yet durable bags, they began importing and selling them in Japan.
Since 2014, Letra has been steadily growing awareness of mercado bags in Japan, with purchasing volumes rising from about 1,200 units in 2015 to around 35,000 units in 2024.
Customers get to enjoy mercado bags, while the brand contributes over the long term to preserving Mexico's traditional craft techniques, supporting vocational training in correctional facilities, and stabilizing the livelihoods of mercado bag artisans — all part of what Letra calls its Social Good mission.
The brand's 2026 SS season theme is "TIMELESS," reflecting a commitment to craftsmanship that endures across generations and to building a sustainable production model.
- Letra Official WEB SHOP: https://www.letratokyo.jp/
- Pop-Up Shop Schedule: https://www.letratokyo.jp/events/
- Letra LOOK BOOK: https://www.letratokyo.jp/collection2026/
