FUMIKODA Co., Ltd. (Meguro-ku, Tokyo; CEO: Fumi Koda), which produces the "FUMIKODA" bag brand known for combining business-friendly usability with design appeal, is holding a pop-up event at Daimaru Tokyo store from Wednesday, September 16 through Tuesday, October 20, 2026.
FUMIKODA marks its 10th anniversary this autumn. To celebrate the milestone, the venue offers limited-quantity anniversary sets built around the brand's popular business backpacks and bags, along with several items making their first appearance at the event, including an early release of a new color for the box tote bag "MARINA."
Event Overview
| Period | Wednesday, September 16 to Tuesday, October 20, 2026 |
| Hours | 10:00 AM to 8:00 PM |
| Venue | Daimaru Tokyo store, 3F Accessory Event Space (1-9-1 Marunouchi, Chiyoda-ku, Tokyo) |
Creative Director Fumi Koda In-Store Appearances
- Wednesday, September 16: 1:00 PM to 3:00 PM
- Saturday, September 19: 1:00 PM to 5:00 PM
Daimaru Tokyo Exclusive: FUMIKODA 10th Anniversary "PREMIUM" Sets
Limited-quantity sets combining popular items are available at the venue, where guests can choose their preferred color on-site.
1. "ALEX to go" M Set
ALEX to go: carry-on tote bag, M size (¥77,000), EVA: card case (¥33,000), LINDA: tassel charm (¥13,200), wide strap (¥16,500)
Regular price ¥139,700, special price ¥110,000
2. "ALEX to go" L Set
ALEX to go: carry-on tote bag, L size (¥93,500), EVA: card case (¥33,000), LINDA: tassel charm (¥13,200), wide strap (¥16,500)
Regular price ¥156,200, special price ¥121,000
3. "BILLY" M Set
BILLY: 2-way backpack, M size (¥88,000), VENUS: smartphone pouch (¥38,500), LINDA: tassel charm (¥13,200)
Regular price ¥139,700, special price ¥110,000
4. "BILLY" L Set
BILLY: 2-way backpack, L size (¥99,000), VENUS: smartphone pouch (¥38,500), LINDA: tassel charm (¥13,200)
Regular price ¥150,700, special price ¥121,000
A New Color for "MARINA"
The venue also unveils a new color for the popular box tote "MARINA."
The deep bronze-gold luster brings a refined touch to a chic autumn look.
MARINA: box tote bag (beige, gold), ¥66,000
Official website: https://fumikoda.jp/
Instagram: https://www.instagram.com/fumikoda.official/?hl=ja
