A pop-up store for Loro Piana's Holiday Collection opens at Matsuya Ginza on November 11. The store presents special gifts for the holiday season, from outdoor activities to relaxing moments indoors. Reflecting the Maison's excellence and understated, everyday elegance, the gifts are designed to contrast beautifully with pure white snow and blend naturally into the warm space of a wooden chalet.
Beanies, a staple of the cold season, are often styled with matching gloves. They are made with fine materials such as cashmere, silk, and alpaca, and feature delicate motifs and the texture of English rib.
Scarves, a classic that wraps the wearer gently in the Maison's refined materials and soft touch, make a fitting gift for someone special. This year, new color variations join the Piccola, Grande, and Extra Grande Unita scarves, which come in cashmere and vicuña. The Grande Unita in particular can be personalized, making it a heartfelt present. Other refined styles in the collection include the Faded Tartan scarf in baby alpaca, the Tartan Flannel scarf in Wish cashmere, and the Josephine Cashmere scarf, a delicate jacquard weave made with baby cashmere.
The color palette that ties the various gift categories together combines warm neutrals such as camel, beige, cream, and brown with deep blue, muted red, and various shades of grey. Gold, pale yellow, deep amber, and Kummel, the color that symbolizes the Maison, are used as accents to add depth and warmth to the overall look.
In the jewelry collection, the Cardo Pin, a symbol of the Maison, appears in a more elegant design. Set with rock crystal, the pin adds sparkle to any outfit. The "Fiore di Cardo" is an iconic motif that has been used in the Maison's crest since 1951, and it pays homage to the Maison's textile tradition. The Maison's factory once actually used dried teasel flowers in the finishing process of its highest-quality fabrics.
It is the season to gather around a crackling fireplace and share warm, relaxed moments. Loro Piana's home accessories, such as soft throws and cushions, add color to cozy spaces where people nestle close. The lineup includes the Woven Stripe Intarsia throw in a wool-cashmere blend, a blanket in butter-soft cashmere (ヌール・ブランケット), the Donegal cushion in cashmere coarse hair, a new two-tone cushion in the finest baby cashmere, and the Unito blanket and Unito cushion in cashmere. A refined lacquer-finished Bonded Charm Box also joins the lineup, helping to create a comfortable, high-quality space.
Each gift carries warm thoughts for the person receiving it, adding Loro Piana's playful holiday spirit.
Pop-Up Store Details
Loro Piana Holiday Collection Pop-Up Store
Venue: Matsuya Ginza, 1F Space of Ginza
Period: November 11 (Wednesday) to December 1 (Tuesday)
Address: 3-6-1 Ginza, Chuo City, Tokyo
