KURAND Inc. (Headquarters: Adachi-ku, Tokyo; CEO: Yasuro Ogihara) will begin selling "Lilac - Purple Wine -" at the online liquor store "KURAND" starting at 5:00 PM on Thursday, February 19, 2026. ( https://kurand.jp/products/lilac )
About "Lilac - Purple Wine -"
"Lilac - Purple Wine -" is a wine created to evoke the elegant and romantic image of lilac flowers. By combining white wine with the popular herb "butterfly pea (blue pea flower)," it achieves a beautifully transparent purple color. The natural blue color of butterfly pea reacts with the acidity of white wine, creating this vibrant hue using only natural ingredients. This bottle offers both a stunning purple color and the refreshing drinking experience characteristic of white wine.
The Taste of "Lilac - Purple Wine -"
When opened, a pure, sweet-and-sour aroma spreads. It features fruity flavors woven from butterfly pea and white wine, along with a crisp, light mouthfeel. The wine pairs well with diverse dishes such as octopus carpaccio and asparagus bacon, complementing occasions from aperitifs to meal accompaniments. Approachable even for wine beginners, it makes an excellent choice as a personal treat or as a gift for someone special.
Product Details
【Lilac - Purple Wine -】
◯ Category: Wine
◯ Alcohol Content: 12%
◯ Volume: 500ml
◯ Manufacturer: Shirayuri Brewing Co., Ltd. (Yamanashi Prefecture)
◯ Price: ¥3,990 (tax included)
◯ Sales Start: Thursday, February 19, 2026 at 5:00 PM
◯ Shipping: Sequential shipping planned
◯ Details: https://kurand.jp/products/lilac
Online Liquor Store "KURAND"
KURAND is an online liquor store that opens up the world of craft sake. All of the more than 500 types of carefully selected craft sake available here are original products exclusive to KURAND. It's a shop where you can discover new encounters with craft sake across all genres, including Japanese sake, plum wine, fruit wine, shochu, craft beer, and wine.
Official Website: https://kurand.jp
