A chestnut-flavored "Nama Choco Pie" is set to reach supermarket and drug-store refrigerators across Japan on Monday, September 1, 2025. The chilled dessert expands Lotte's long-running Choco Pie brand with an autumn-themed option built around chestnut paste.
Product Features
The single-serve cake features a moist, fluffy sponge blended with chestnut purée, a layer of whipped cream, and a chestnut-colored chocolate coating. Packaged for easy, utensil-free eating, the product is aimed at consumers looking for a quick seasonal treat during work breaks or at home.
Key Product Details
Product Name: Nama Choco Pie
Release Date: September 1, 2025 (Monday)
Availability: Nationwide in supermarkets and drugstores (chilled dessert sections)
Contents: 1 piece
Shelf Life: 5 days (refrigerated storage required at 10°C or below)
Price: Open pricing (expected retail price around ¥200 including tax)
About the Series
This chestnut-flavored addition joins Lotte's "Nama Choco Pie" series, which transforms the company's classic Choco Pie brand into a chilled dessert format. The series has previously featured seasonal flavors including milk white and berry varieties, offering convenient, hand-held desserts that don't require utensils.
The autumn-themed product aims to capture seasonal demand with its chestnut flavoring, positioning itself as an accessible treat for busy consumers who want to enjoy seasonal flavors without the need for formal dessert preparation.
Company Information
Lotte Co., Ltd. is based in Shinjuku, Tokyo, with Hideki Nakajima serving as President and Representative Executive Officer. The company is known for its confectionery products and has been expanding its chilled dessert offerings in recent years.
More information is available at Lotte's official website.
