LA-based apparel and lifestyle brand madhappy has unveiled a spring collaboration collection with PUMA. This second collaboration between the two brands builds on their shared vision, blending PUMA's iconic sports aesthetic with madhappy's signature optimistic worldview.
The campaign visuals were shot by photographer Oliver Hadlee Pearch, a young image-maker recognized as one of the notable rising talents in the contemporary fashion scene.
Speedcat Plus — The Collection's Centerpiece
At the heart of the collection is PUMA's popular Speedcat Plus model, reimagined in satin jacquard with a delicate micro-floral pattern. The silhouette takes on a new look, reinterpreting archive-rooted sports details through texture, pattern, and a soft spring color palette. The result is playful and charming, while a branded logo on the tongue serves as an iconic accent. The shoe is available in three colorways — Yellow, Pink, and Blue — each priced at ¥24,200 (tax included).
Puma Speedcat Plus — Yellow ¥24,200 (tax included)
Puma Speedcat Plus — Pink ¥24,200 (tax included)
Puma Speedcat Plus — Blue ¥24,200 (tax included)
madhappy & PUMA SS26 Collaboration Apparel
The apparel lineup covers a wide range of everyday pieces, including a Nylon Track Jacket (¥31,900), LS Pointelle Knit Jersey (¥30,800), Lace Logo Fleece Hoodie (¥26,400), and Lace Logo Straight Sweatpant (¥22,000). The collection balances style with comfort for everyday wear.
Nylon Track Jacket ¥31,900 (tax included)
LS Pointelle Knit Jersey ¥30,800 (tax included)
Lace Logo Fleece Hoodie ¥26,400 (tax included)
Lace Logo Straight Sweatpant ¥22,000 (tax included)
Release Details
The collection goes on sale from Friday, March 20, at 12:00 PM via the Madhappy Japan official online store and at Madhappy Tokyo Store.
