MATO by MARLMARL, a gift brand for babies and kids, is releasing the first wave of its 2026 spring/summer items. The online store launch takes place on March 12, 2026 (Thursday), with items available at all directly operated stores from March 13 (Friday).
Theme: "team PARENTing"
Partners, friends, and the eyes of the neighborhood. Everyone involved in raising children is referred to as "parents," with respect.
"Parents (people)," "the fabric of society," and "MATO by MARLMARL (product)" — all together, they form one team supporting each step of daily life.
Not alone, but raising children as a team. That is team PARENTing.
Topic 1: New "DOLLY TOTE BAG" Joins the Parents Tote Lineup
Waterproof parents tote bag with top zipper "DOLLY TOTE BAG"
Following the iconic CONTAINER TOTE BAG, a new parents tote bag has arrived. Designed with parents' wishes in mind, the DOLLY TOTE BAG offers a more versatile look that suits a wider range of users.
Point 1: Versatile Storage for Every Occasion
The bag features two large compartments, each designed with thoughtful details.
The first is a zipper-closure main compartment — a high-capacity space where you can toss in changes of clothes, towels, baby carriers, and more. Double drink holders on both sides address the common parenting need to carry two bottles simultaneously, such as hot and cold water for formula.
The second is a magnetic-closure rear compartment, allowing frequently used items to be retrieved without looking inside. A zipper pocket and three lined pockets make it easy to organize small items that might otherwise get lost.
Point 2: Integrated Adjustable Shoulder Strap
The shoulder strap features length adjustment, making it easy to share between partners of different builds. One end of the strap can be detached and stored compactly in the side pocket. Being an integrated strap, it cannot be misplaced.
Point 3: Luggage Belt for Travels
A luggage belt is positioned on the back of the bag. Since the main compartment closes with a zipper, the bag stays secure during transit — making it a perfect travel companion as a sub-bag.
Point 4: Gender-Free Design
Available in two gender-free colorways — BLACK and ECRU — both made from water-resistant polyester that holds up against rain and dirt. The V-cut pocket design combines ease of use with a stylish accent.
Waterproof parents tote bag with top zipper "DOLLY TOTE BAG"
¥27,500 (tax included)
Colors: BLACK / ECRU
Topic 2: Introducing the "ZIP LINE PHONE BAG" — a Smartphone-First Mini Bag for Parents
Smartphone mini bag "ZIP LINE PHONE BAG"
This mini bag features an "evolved strap" that lets users access their smartphone with ease. Designed for both parenting scenarios and everyday use.
Point 1: Sliding Smartphone Strap
Like a zip line, the smartphone glides freely along the shoulder strap. Unlike a regular shoulder strap, your shoulder stays comfortable even when moving the phone frequently. If you accidentally let go, the phone won't fall — reassuring for moments when you need to quickly grab a child's hand.
Point 2: Phone and Valuables — All in One
The front pocket keeps the connected smartphone within easy reach. The main compartment holds valuables, while a patch pocket accommodates small items such as lip balm.
Point 3: Functional Design for Easy Access
The front pocket design accommodates a wide range of smartphone sizes. A bottom tuck and V-cut design allow smooth, effortless access.
Point 4: Gender-Free Design
Available in gender-free BLACK and WHITE, the bag features a rounded minimalist silhouette with silver hardware for a refined finish.
Smartphone mini bag "ZIP LINE PHONE BAG"
¥9,900 (tax included)
Colors: BLACK / WHITE
Topic 3: Popular JOEY BACK PACK Gets New Color "ECRU"
Parents backpack with mini bag "JOEY BACK PACK ECRU"
The JOEY BACK PACK — a versatile everyday and travel backpack — is now available in a new color, ECRU. The light, airy hue blends with any style, adding elegance to daily parenting life.
Point 1: Now Available in Two Colors
The existing BLACK is now joined by ECRU — a fresh color perfectly suited for the season.
Point 2: Bottom Zipper Expands Capacity by 20%
Simply opening the bottom zipper expands the bag's capacity by 20%. Keeping hands free is essential during parenting, and this feature also comes in handy for travel.
Point 3: Removable Mini Bag
A B5-sized mini bag is built into the front pocket and can be detached, making it convenient for items that need to be accessed frequently.
Point 4: Internal Drink Holder
Pull tabs on both sides allow bottles to be stored inside the bag, keeping the silhouette clean while allowing smooth access to drinks.
Parents backpack with mini bag "JOEY BACK PACK"
¥36,300 (tax included)
Colors: BLACK / ECRU
