The NEXUS Group, which operates amusement, fitness, fencing, and hot spring facilities, has announced a collaboration between the TV anime "Maebashi Witches" and their Natural Hot Spring Yurabu facility.
Life-size character panels are installed at the entrance, allowing visitors to fully immerse themselves in the world of the series.
"Maebashi Witches" is a coming-of-age story about five trainee witch high school girls who solve people's problems through songs and magic. Even after the broadcast ended, numerous regional collaboration events and projects have continued, raising expectations for regional promotion and tourism through content (content tourism).
This collaboration aims to provide new experiential value to anime fans and local residents through Yurabu Ota, which is cherished as a "daily healing and community gathering space," working toward regional revitalization.
Collaboration Features
- Original sticker giveaway for facility users
- Collaboration menu items
- Original hand towel sales
- X (formerly Twitter) repost campaign
Natural Hot Spring Yurabu Ota is running collaboration campaign phases 1 through 3!
Phase 1: December 19, 2025 (Fri) to December 25, 2025 (Thu)
Phase 2: December 26, 2025 (Fri) to January 12, 2026 (Mon)
Phase 3: January 13, 2026 (Tue) to January 31, 2026 (Sat)
Background and Purpose
Following the broadcast of "Maebashi Witches," local recognition increased, and collaborations with shopping districts and local businesses progressed. Voices arose at Yurabu Ota calling for "providing new value to anime fans and local residents," leading to discussions between the production team and facility management, ultimately establishing this hot spring facility × content experience collaboration.
Common Objectives
- Promoting regional appeal through anime
- Creating new customer attraction opportunities for local businesses and facilities
Visit Yurabu Ota, "a community gathering place," and enjoy experiencing the world of "Maebashi Witches" through this collaboration.
Natural Hot Spring Yurabu Official Website: https://yurabu.com/
Maebashi Witches Official Website: https://www.maebashi-witches.com/
