Maison de FLEUR, the brand from Stripe International Inc. (headquartered in Okayama City, Okayama Prefecture; President and CEO Masashi Kawabe), is releasing its "Gâteau Buffet" collection on Friday, September 18, 2026, at Maison de FLEUR stores nationwide and via the official web store "STRIPE CLUB," as part of the brand's annual September anniversary celebration.
Special Feature Page: https://stcl.page.link/jdNn
Marking Maison de FLEUR's 2026 anniversary, the collection takes its theme from a "Gâteau Buffet" spread of cakes and other sweets, offering 14 items styled after cakes and strawberries. Like choosing favorites at a dessert buffet, the lineup is designed to bring the joy of picking from a wealth of adorable pieces.
The standout item is a pearl handle bag adorned with strawberry-inspired ladder lace and ribbons. Dimensional quilting is paired with the pearl handle for a glamorous finish. It comes packaged in a box styled after a dedicated cake box, making it a signature piece for this year's anniversary.
The lineup also includes a triangular pouch that reproduces even the cross-section of a cake, along with bags, accessories, and charms colored to evoke strawberries and cake. Charms shaped like strawberries and forks add attention to detail throughout, expressing the "Gâteau Buffet" world in full.
A "Gâteau Buffet Set," pairing an original cake-print pouch with a matching towel handkerchief, is also available. Wrapped in a special box sleeve featuring cake illustrations drawn exclusively for this series, it makes for a recommended gift.
Alongside the collection, Maison de FLEUR is running a range of in-store, online, and social campaigns: a first-come novelty gift of a limited card case for purchases of ¥20,000 or more (tax included), an "Anniversary Lottery" guaranteeing an original item with every draw, and a giveaway campaign on social media. Select stores will also display the collection alongside cake objects that bring the "Gâteau Buffet" world to life in person.
With the anniversary as an occasion, Maison de FLEUR aims to deliver a special experience to share with customers — from the time spent choosing an item, through the moment of purchase, and on to the next season's designs.
Maison de FLEUR "Gâteau Buffet Collection" Sales Overview
Early Sales: From 8:00 PM, Tuesday, September 15, 2026
*Maison de FLEUR Lumine Ikebukuro: early sales begin Thursday, September 17
Early Sales Location: Official web store "STRIPE CLUB"
Release Date: Friday, September 18, 2026
*ZOZOTOWN: same day at 12:00 PM
Where to Buy: Maison de FLEUR stores nationwide, earth music&ecology Aeon Mall Okayama (Maison de FLEUR in-store shop)
Official web store "STRIPE CLUB" (https://stcl.page.link/jdNn), ZOZOTOWN
Products: 3 bag styles, 3 pouch styles, 2 charm styles, accessories, 2 towel handkerchief styles, and a gift set — 14 items total
Maison de FLEUR "Gâteau Buffet Collection" Item Details
All prices include tax.
Gâteau Fraise Pearl Handle Bag
Color: White/Pink
Price: ¥16,500
Gâteau Fraise Tote Bag
Color: Red
Price: ¥8,000
Gâteau Fraise Front Frill Tote Bag
Color: Ivory
Price: ¥8,800
Gâteau Fraise Triangle Pouch
Color: Ivory/Pink
Price: ¥6,000
Gâteau Fraise Pouch
Color: Red
Price: ¥4,500
Gâteau Fraise Long Pouch
Color: Ivory
Price: ¥4,700
Gâteau Fraise Bag Charm
Color: Red
Price: ¥3,500
Gâteau Fraise Lace Ribbon Charm
Color: Red
Price: ¥3,500
Gâteau Fraise Scrunchie
Color: Ivory
Price: ¥3,500
Gâteau Fraise Bracelet
Color: Red
Price: ¥3,500
Gâteau Fraise Ribbon Clip Set
Color: Red
Price: ¥3,700
Gâteau Buffet Set
(Towel handkerchief + pouch + box)
Price: ¥3,700
Cherry Cake Embroidered Towel Handkerchief
Color: Ivory
Price: ¥1,490
Shortcake Embroidered Towel Handkerchief
Color: Ivory
Price: ¥1,490
"Anniversary Lottery" Details
A lottery guaranteeing a prize with every draw — tote bags, pouches, mejirushi markers, and more — featuring original items decorated with 10 cake illustrations created for the brand's anniversary. Whoever draws the final ticket is guaranteed a "Last One Prize."
Release Date: Saturday, September 19, 2026
*Official web store "STRIPE CLUB": same day at 12:00 PM
Where to Buy: Maison de FLEUR stores nationwide, earth music&ecology Aeon Mall Okayama (Maison de FLEUR in-store shop)
Official web store "STRIPE CLUB" (https://stcl.page.link/twvb)
Price: ¥1,100 (tax included) per draw
Purchase Limit: 3 draws per person
Prizes: Tote Bag Prize / Long Pouch Prize / Pouch Prize / Scarf Prize / Flake Sticker Prize / Mejirushi Marker Prize (3 designs, blind package)
Last One Prize: Carry-on Bag
*Not available at "STRIPE CLUB"
*Ends at each store once stock runs out
Last One Prize
Tote Bag Prize
Long Pouch Prize
Pouch Prize
Scarf Prize
Flake Sticker Prize
Mejirushi Marker Prize
Anniversary Limited Shopper Tag
Starting Friday, September 18, 2026, customers who purchase a shopper bag at shops nationwide will receive one of three "Anniversary Limited Shopper Tag" designs, each featuring a cake motif.
Distribution Start: Friday, September 18, 2026 — nationwide shops only
*Ends at each store once stock runs out
*Maison de FLEUR Ikebukuro store: early distribution begins Thursday, September 17
Anniversary Limited Novelty
Customers who spend ¥20,000 or more (tax included) will receive a "Limited Card Case" as a gift — a limited design with a white base accented by a red ribbon and strawberry motif.
Distribution Start: From 8:00 PM, Tuesday, September 15, 2026 — early distribution at official web store "STRIPE CLUB" (members only)
Thursday, September 17, 2026 — Maison de FLEUR Lumine Ikebukuro
Friday, September 18, 2026 — Maison de FLEUR stores nationwide
*Quantities are limited, and distribution ends once supplies run out
Instagram Giveaway Campaign
Campaign Period: 5:00 PM, Tuesday, September 8 to 11:59 PM, Sunday, September 27, 2026
Prizes: Six winners chosen by lottery will each receive an item from the "Gâteau Buffet" collection (2 winners for the Anniversary Box Set, 2 for the Pearl Handle Bag, and 2 for the Triangle Pouch).
How to Enter: Follow Maison de FLEUR's official Instagram, like the target post, and comment with the item you'd like to win.
*Further details will be announced on Maison de FLEUR's official social media.
LINE Original Digital Wallpaper Gift
Anyone who adds Maison de FLEUR's official LINE account as a friend will receive an original anniversary digital wallpaper. Those who have already added the account can download it by sending "壁紙" (meaning "wallpaper") in the chat screen.
Campaign Period: 5:00 PM, Tuesday, September 8 to 11:59 PM, Wednesday, September 30, 2026
Megumi Maeno
Pâtissière / Cake Designer
Maeno created the cake objects featured in the Maison de FLEUR anniversary collection.
Born in 1989 in Hyogo Prefecture, Maeno began her career as a pâtissière in 2010 at "FORTISSIMO H," run by chef Hironobu Tsujiguchi. From 2015, she worked in the pastry department at the Grand Hyatt Tokyo, becoming deputy pastry chef in 2023. She has won numerous domestic and international competitions, taking second place at the 2022 "Le Mondial des Arts Sucrés" world championship held in Paris. Since 2024, she has been affiliated with Eat Creator Co., Ltd.
She currently oversees production and management for "ease," "teal," and "Brick bake bakers by Pâtisserie ease," and also creates custom decorated cakes by referral. Her work includes large-scale designer cakes for events, photo shoots, and concerts, each crafted as an original piece to match the occasion.
