MATCHAMON, a Japan-born global matcha brand, opened its third domestic location on April 23, 2026, inside "Kanazawa Hyakuban-gai Anto," a shopping complex directly connected to Kanazawa Station. Following stores in Kyoto and Asakusa, this marks the brand's expansion into Kanazawa — a city where traditional culture and contemporary sensibility intersect.
Built around the concept of "Making the best matcha into the best matcha latte," the brand uses carefully selected, top-quality domestic matcha. Each cup is prepared to order right in front of the customer, using traditional whisking techniques to bring out the full depth of flavor and aroma.
A Japan-Born Global Matcha Brand
Matcha has been gaining worldwide recognition, with the word "MATCHA" becoming widely understood abroad as part of café culture and everyday lifestyles. Against this backdrop, MATCHAMON positions matcha not merely as a trend, but as an expression of Japanese culture — reinterpreting it for the modern world.
The brand name reflects the aspiration that everyone, regardless of title, nationality, or background, can become a "MATCHA-MON" (matcha practitioner) and find a moment of calm through a shared cup of tea.
Using only carefully sourced, high-quality domestic matcha, each drink is made individually to order — drawing out the vibrant color, aroma, and deep umami flavor of the tea. Traditional matcha culture has been reimagined in a contemporary format through lattes and sweets, offering a new kind of matcha experience for visitors from both Japan and abroad.
Located at the Gateway to Hokuriku
The Kanazawa Anto location sits within "Kanazawa Hyakuban-gai Anto," directly connected to Kanazawa Station — the shinkansen hub for the Hokuriku region, welcoming a constant stream of tourists and business travelers from across Japan and beyond.
Following Kyoto and Asakusa, Kanazawa is the third city chosen for MATCHAMON's expansion — all locations where history and traditional culture remain deeply embedded. Whether stopping in between sightseeing spots, waiting for the Shinkansen, or marking the start or end of a trip, visitors can enjoy a freshly whisked, authentic matcha drink right at the station.
Menu: From Matcha Lattes to Sweets
The menu centers on matcha drinks prepared to order, alongside a selection of matcha sweets.
The signature Matcha Latte brings together the rich umami of matcha with the smoothness of milk, with a silky texture and vivid green color achieved through careful whisking. Milk options include regular, soy, and oat, available both hot and iced.
Other drinks include Matcha Water — which showcases the pure, direct character of the matcha itself — Matcha Tonic for a refreshing carbonated option, and Strawberry Matcha Latte, which pairs the sweet-tart flavor of strawberry with the slight bitterness of matcha.
The sweets lineup features Matcha Gelato, matcha and hojicha financiers, and monaka wafer sandwiches. The monaka takes a contemporary twist on a traditional Japanese confectionery, combining sweet red bean paste with mascarpone or butter for a lighter, modern flavor.
Main Menu
Drinks
- Matcha Latte (milk/soy/oat, hot/iced): ¥780
- Matcha Water (hot/iced): ¥650
- Matcha Tonic (iced): ¥780
- Strawberry Matcha Latte (milk/soy/oat): ¥880
Sweets
- Matcha Gelato: ¥500
- Financier (matcha/hojicha): ¥380
- Monaka with red bean paste: ¥250
- Monaka with red bean paste and mascarpone: ¥350
- Monaka with red bean paste and butter: ¥350
All prices include tax. Menu items are subject to change.
Store Information
- Store name: MATCHAMON Kanazawa Anto
- Opening date: April 23, 2026
- Address: Inside Kanazawa Hyakuban-gai Anto, 1-1 Kinohinshinbo-cho, Kanazawa, Ishikawa
- Hours: 8:30 AM–8:00 PM
- Closed: Follows facility schedule
- Official website: https://matchamon.jp
- Official Instagram: https://www.instagram.com/matchamon.jp
