MAX&Co. will open a pop-up store featuring its UNDYED capsule collection, created in partnership with Italian textile manufacturer Nova Fides, at Ginza Mitsukoshi Main Building 3F GINZA Stage from January 21 (Wednesday) to January 28 (Tuesday), 2026.
The UNDYED collection adopts a manufacturing process that minimizes artificial processing and uses no dyes, with the aim of maximizing the inherent appeal of raw materials. By respecting the natural colors and textures that natural materials possess, the collection expresses a worldview where the beauty of nature in its natural state harmonizes with environmental consciousness.
The pop-up store will offer a diverse selection of items that maximize the appeal of the materials, including a cotton-wool trench coat made from undyed natural fiber fabrics, and a yak wool cardigan that combines a luxurious texture that feels comfortable against the skin with the depth of natural colors unique to natural fibers.
In addition to the UNDYED collection, the store will also feature select items from the 2026 Spring/Summer collection.
Customers who make a purchase at the pop-up store and register for the Mitsukoshi Isetan app will receive an original gift in limited quantities.
Pop-Up Store Details
Period: January 21 (Wednesday) to January 27 (Tuesday)
Location: Ginza Mitsukoshi Main Building 3F GINZA Stage
Hours: 10:00 AM to 8:00 PM
Phone: 03-3562-8235 (Direct), 03-3562-1111 (Main)
About MAX&Co.
MAX&Co. is an international contemporary brand that reinterprets timeless style with bold energy, rebelliousness, and a playful mix-and-match spirit. The brand develops lifestyle-oriented collections for a new generation that is rich in self-expression, creative, and style-conscious. Established in 1986 as part of the Max Mara Fashion Group, MAX&Co. currently operates in over 400 stores worldwide and online.
