A pop-up shop event for MILGRAM is heading to Tower Records stores across Japan. The "MILGRAM × sidu POP UP SHOP in TOWER RECORDS" will be held from July 17 (Friday) to July 26 (Sunday), 2026, at Tower Records Shinjuku Store, Tower Records Umeda NU Chayamachi Store, and Tower Records Online.
The event features a lineup of new merchandise using newly drawn illustrations by artist sidu, with many items available for advance purchase ahead of their general release.
Event-Exclusive Merchandise
The following merchandise will be available at the event, all featuring sidu's Orchestra Ver. illustrations:
Trading Items (random assortment)
- Trading Glitter Can Badges – Orchestra Ver. (12 types): ¥605 each / ¥7,260 per BOX
- Trading Ani-Frame – Orchestra Ver. (22 types): ¥275 each / ¥6,050 per BOX
- Trading Bromides – Orchestra Ver. (24 types): ¥275 each / ¥6,600 per BOX
- Trading Acrylic Cards – Orchestra Ver. (12 types): ¥715 each / ¥8,580 per BOX
- Trading B8 Hard Cases – Orchestra Ver. (11 types): ¥660 each / ¥7,260 per BOX
- First Trial MV Costume Ver. Trading Glitter Can Badges (11 types): ¥605 each / ¥6,655 per BOX
Individual Items
- 75mm Aurora Can Badges – Orchestra Ver. (11 types): ¥770 each
- Die-Cut Stickers – Orchestra Ver. (11 types): ¥550 each
- BIG Acrylic Stands – Orchestra Ver. (11 types): ¥1,980 each
- Extra-Large Acrylic Stands – Orchestra Ver. (11 types): ¥3,300 each
- A3 Matte Posters – Orchestra Ver. (12 types): ¥880 each
All prices include tax. Designs for trading items are randomly assigned and cannot be selected. For BOX-type items, completing the full set in one unopened BOX is not guaranteed for all products. Purchase limits: trading products are limited to 3 BOXes per transaction, or up to the equivalent quantity in single items. Other products are limited to 3 pieces per transaction.
These are advance-sale items. They are scheduled to go on sale later at the AMNIBUS online store and Animate. Please note that some products may not be available for later order.
Event Benefits
Benefit 1: Purchase Bonus Postcards
During the event period (July 17 to 26), customers purchasing eligible items at the event venue will receive one randomly selected postcard from a set of 12 designs for every ¥2,000 (tax included) spent.
This benefit does not apply to Tower Records Online or post-event sales at AMNIBUS or Animate.
MILGRAM Official App Premium Member Bonus: Paid premium members of the MILGRAM Official App who present their in-app digital membership card at the event venue will receive 2 randomly selected postcards instead of 1 for every ¥2,000 spent. This applies to both monthly and annual members, including those in a free trial period.
Benefit 2: BOX Purchase Bonus (Tower Records Online Only)
Customers who purchase the following BOX products from Tower Records Online will receive an exclusive bonus item on a first-come, first-served basis:
- Trading Glitter Can Badges – Orchestra Ver. (1 BOX): Includes "sidu Es & Jackalope Orchestra Ver. Glitter Can Badge – Event Limited Bonus"
- First Trial MV Costume Ver. Trading Glitter Can Badges (1 BOX): Includes "Newly Drawn Es & Jackalope First Trial MV Costume Ver. Glitter Can Badge – Event Limited Bonus"
This benefit applies to Tower Records Online purchases only; in-store purchases at the event are not eligible. Separate bonus designs are planned for AMNIBUS and Animate after the event ends. Bonus items are subject to change without notice and are available while supplies last.
Event Details
Period: July 17 (Friday) to July 26 (Sunday), 2026
Locations:
- Tower Records Shinjuku Store
- Tower Records Umeda NU Chayamachi Store
- Tower Records Online (sales start at 10:00 AM)
Store information: https://tower.jp/store/
Please note that entry restrictions or numbered ticket distribution may be implemented depending on crowd levels.
X (Twitter) Campaign
A follow and repost campaign is running to celebrate the event. Follow both the AMNIBUS and Tower Records Anime official accounts and repost the designated post for a chance to win a complete postcard set (1 winner).
For more details, visit the official event website: https://event.amnibus.com/milgram-tower-sidu/
Tower Records Online special page: https://tower.jp/article/feature_item/2026/06/23/4001
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