The Korean beauty brand "Milk Touch" is holding a popup event at the experiential lifestyle select shop "A:PERS" to commemorate the release of Chocola Tint from February 7 (Saturday) to February 26 (Thursday), 2026.
About Milk Touch
Milk Touch is a beauty brand born in Korea in April 2019.
The brand name carries the meaning of "delivering the purity of milk to your precious skin," and incorporates skin-friendly ingredients not only in the skincare line but also in the makeup line. The brand aims to create cosmetics that not only beautify through makeup but also care for the skin while bringing out its natural beauty.
The brand concept is:
"For Your Shining Day - Making your tone more beautiful and radiant."
Based on the belief that polishing the skin itself with skincare and adding radiance with makeup brings light not only to the appearance but also to the inner self, the brand delivers products to customers every day.
Chocola Tint Release Commemoration Event
The popular series "Jelly Fit Tinted Glow Tint" is a glow-type tint lip that adheres moistly like jelly and brings out the natural beauty of the lips.
The lightweight texture spreads evenly on the lips and fits moistly without stickiness. With transparent color and natural gloss, it allows you to enjoy a finish that suits you, whether with a single application or layered. It comfortably blends with lips prone to dryness, is less likely to become dull over time, and maintains beautiful color.
Chocola Tint
The new "Chocola Tint" has been a hot topic on social media since its release, creating a chocolate mood that gently melts on the lips like biting into chocolate, with sweetness and a hint of bitterness. The water jelly texture is hard to dry and doesn't become sticky even when layered, leading to a finish with moisture-filled "plump lips."
Event Details
① Limited Original Novelty Gift
Receive a Milk Touch original bonbon sticker with the purchase of the new Chocola Tint
*While supplies last
② Mini Cushion Gift
Receive a mini cushion with a Milk Touch product purchase of 2,000 yen or more
*While supplies last
③ A:PERS Limited Happy Set
A:PERS limited sets tailored to personal colors are available
[Yellow Base Set] ¥4,950 (tax included)
- Eyeshadow palette
- Gloss set
- Eye makeup brush set
*While supplies last
[Blue Base Set] ¥4,950 (tax included)
- Eyeshadow palette
- Gloss set
- Eye makeup brush set
*While supplies last
④ SNS Post Campaign
Post a photo of the booth on social media and receive a lip pencil on the spot
*While supplies last
⑤ SNS Present Campaign
A present campaign is also being held on A:PERS official X and Instagram, where 10 people will be selected by lottery to win Milk Touch products!
【How to Participate】
- X → Follow the account, like, repost, and comment to increase your chances of winning
- Instagram → Follow the account, like, and comment
Event Overview
Event Name: milk touch × A:PERS POP-UP "Chocola Tint Release Commemoration"
Period: February 7 (Saturday) to February 26 (Thursday), 2026
Venue: A:PERS
Address: A:PERS, 1F K-PLAZA Building 1, 2-1-1 Hyakunincho, Shinjuku-ku, Tokyo
Business Hours: 10:00 AM to 10:00 PM
Access: 3-minute walk from JR Shin-Okubo Station
About A:PERS
A:PERS is an experiential select shop that develops beauty and lifestyle items centered on Korean cosmetics under the theme of "Diverse beauty in one space."
The interior features a gallery-like space design based on concrete gray × metal × monotone, where you can experience "beauty chosen by sensibility" through the five senses, from skincare, makeup, and fragrance to lifestyle items. Additionally, a POP UP zone is permanently located at the center of A:PERS, creating "a place of encounter" between brands and people through exhibitions that let you experience the brand's worldview, sales of new products, and limited events.
This "Chocola Tint Release Commemoration" is a POP UP that symbolizes the "experiential beauty" proposed by A:PERS, and attention should be paid to the original booth where you can experience the worldview of Chocola Tint through the five senses.
