Peko-chan in a Chocolate Dress! Fujiya Co., Ltd.'s Valentine's Day Event
Fujiya Co., Ltd. presents this year's Valentine's Day event: "Peko-chan's Chocolate Kingdom." Visitors will be greeted by panels of Princess Peko-chan and Prince Poko-chan wearing chocolate dresses. The venue features puzzle-solving activities, candy all-you-can-stuff experiences, and a selection of Valentine's Day chocolate products in this cute and fun event.
Additionally, a "Peko-chan x Sanrio Characters Collaboration POPUP Booth" will make its debut! The booth will sell newly unveiled, original Peko-chan x Sanrio Characters merchandise, along with panel displays and photo spots. A special greeting event with Hello Kitty and Peko-chan will also take place during the event period!
Numerous Peko-chan goods will also be available. Come enjoy the world of "Peko-chan's Chocolate Kingdom" at Keio Department Store Shinjuku this Valentine's Day.
Peko-chan's Chocolate Kingdom
Event Period: January 23 (Fri) to February 15 (Sun), 2026
Opening Hours: 10:00 AM to 8:30 PM
- *January 25 (Sun) and February 1 (Sun) until 8:00 PM
- February 4 (Wed) to February 14 (Sat) until 9:00 PM
- February 15 (Sun) closing at 5:00 PM (scheduled)
- (Operating hours follow Keio Department Store Shinjuku)
Venue: Keio Department Store Shinjuku, B1F on the Corner
Special Website: https://www.fujiya-peko.co.jp/smileswitch/shop/
Event Features:
- Valentine's-related product sales
- "Peko-chan x Sanrio Characters Collaboration POPUP Booth"
- Princess Peko-chan's Challenge "Choco-tto Puzzle Solving Corner"
- "Fujiya Co., Ltd. Candy All-You-Can-Stuff Corner"
- Pop-up! Peko-chan milky Doughnut
- Ittaherl Collaboration Booth
- Novelty Gifts
- And more
*Due to circumstances, operating hours and events may change or be canceled without notice. Please check the latest information on the Keio Department Store Shinjuku official website.
Cute Retro-Illustrated First-Release Goods and Chocolate Products
First Sale at This Event: "Peko-chan Retro Modern Eco Bag"
An eco bag featuring adorable new retro designs of Peko-chan and Poko-chan. Comes with an elastic band to bundle the bag. Available in 5 random types - which one you get is a surprise!
"Peko-chan Retro Modern Eco Bag" <All 5 types random> ¥748 (tax included)
- Size: Approx. H300 x W300mm
- *Limited to 5 items per person
Chocolate Products with Retro Illustrations Also Available
From top left, clockwise:
- "Peko Poko Chocolate Tin" ¥990 (tax included)
- "Peko Poko Chocolate Pouch Gift" ¥1,210 (tax included)
- "Peko-chan Jumbo Pop Chocolate" ¥500 each (tax included)
- "Peko-chan Heart Cookie BOX" ¥690 (tax included)
"Peko-chan x Sanrio Characters Collaboration POPUP Booth"
The "Peko-chan x Sanrio Characters Collaboration POPUP Booth" arrives at Keio Department Store Shinjuku! Guests will be welcomed by a large panel featuring the newly unveiled, original design of Peko-chan x Sanrio Characters. The booth also includes a panel introducing the "Which Sanrio Character would you want as your romantic partner?" ranking, a photo spot with a mirror featuring the new Peko-chan x Sanrio Characters design, and a selection of collaboration merchandise in this fun POPUP!
Peko-chan & Hello Kitty Greeting Event
Sanrio's popular character "Hello Kitty" will visit! Peko-chan will also appear in an event-exclusive outfit! Don't miss this unique collaboration with Peko-chan that can only be seen here!
*Image is for illustration purposes only
Event Date: January 31 (Sat), 2026
[Session 1] 11:00 AM to / Assembly time 10:45 AM
[Session 2] 1:00 PM to / Assembly time 12:45 PM
[Session 3] 3:00 PM to / Assembly time 2:45 PM
*Limited to 20 groups per session (60 groups total)
*Up to 2 people per group (excluding preschool children)
*If you do not arrive by the assembly time, your participation in the greeting event will be invalidated.
Participation Requirements:
You can participate by meeting the following 2 conditions:
① Hold receipts (combinable) totaling ¥3,240 or more (tax included) from purchases at the "Peko-chan's Chocolate Kingdom" venue, including Sanrio Characters collaboration products, from January 23 (Fri) to the greeting event time on January 31 (Sat).
② Be selected through the lottery ticket distributed on January 31 (Sat), 2026.
Lottery Ticket Distribution:
- Distribution Date: January 31 (Sat), 2026
- Distribution Location: In front of on the Corner, B1F, Keio Department Store Shinjuku
- Queue Formation Time: 9:30 AM to 9:45 AM
- Winner Announcement: Around 10:10 AM, posted at on the Corner, B1F
Important Notes:
- *Please refrain from waiting before 9:30 AM.
- *No queuing will be allowed after 9:45 AM.
- *Lottery for all sessions will be conducted simultaneously. Therefore, you cannot choose your greeting session time.
- *Guests holding winning lottery tickets must bring receipts meeting the requirements and arrive at "Peko-chan's Chocolate Kingdom" at on the Corner, B1F, 15 minutes before their selected participation time.
- *Depending on crowd conditions, you may need to wait before being guided.
- *Please refrain from taking photos or videos that include other customers or staff.
- *Please refrain from posting images or videos showing other people on social media.
- *Operating days, hours, and scheduled events may change or be canceled due to circumstances. In such cases, even if you hold a winning lottery ticket, entry may not be possible.
- *Specific performances (dancing, games, etc.) or requests cannot be accommodated. Please understand in advance.
First-Release Collaboration Goods Debut at This POPUP!
Fujiya Co., Ltd.'s popular product "Sanrio Characters Chocolate" becomes an acrylic charm! Available in 12 random types.
"Sanrio Characters Chocolate Trading Acrylic Charm"
- <All 12 types random> ¥858 (tax included)
- *Limited to 12 items per person
Cute Tin Products Containing Fujiya Co., Ltd.'s "Mini Heart Chocolate" and "Heart Cookies"
A limited-design gift tin featuring Peko-chan and Sanrio Characters makes its debut! Available in 2 types - pink and blue - each containing 4 "Mini Heart Chocolates (Peanuts)" and 4 "Heart Cookies (Butter Almond)." Perfect as a gift for someone special or as a treat for yourself. This after-use-friendly item can be used as a storage box after the contents are enjoyed.
"Sanrio Characters x Peko Collaboration Gift Tin (Pink/Blue)" ¥880 each (tax included)
Participatory Events Fun for Everyone!
Princess Peko-chan's Challenge: "Choco-tto Puzzle Solving Corner"
A participatory project where visitors to "Peko-chan's Chocolate Kingdom" can solve "choco-tto difficult" puzzles! Get Princess Peko-chan's challenge card at the venue and give it a try!
Puzzles range from easy content that even small children can attempt, to slightly twisted problems that adults will find engaging. Three puzzles are available for enjoyment by parents and children or groups of friends. Those who clear all puzzles will receive a "choco-tto" original prize!
*Prizes are available in limited quantities and distribution will end when supplies run out. Please understand in advance.
Limited to 30 People Per Day! "Fujiya Co., Ltd. Candy All-You-Can-Stuff Corner"
An experiential event where you can stuff your favorite Fujiya Co., Ltd. candies into an original design bag.
Various candies including Milky, Country Ma'am, and Heart Chocolate are lined up in the area, allowing you to choose and stuff your favorites.
This exciting event, enjoyable for both children and adults, challenges you to see how much you can fit within the time limit. Limited to 30 people per day, so please arrive early.
Participation Fee:
¥1,100 (tax included) (per person / 1 bag)
Time Limit:
45 seconds per session
*You can take home whatever you fit within the time limit.
Sample Products Used:
Country Ma'am (Vanilla/Cocoa), Country Ma'am Chocolate-Covered, Home Pie Chocolate-Covered, 7-piece Milky, Heart Chocolate (Peanuts), and more
*Please check the "Candy List" posted at the venue to confirm which products are being used.
*The sample products shown are examples, and not all types may be available.
Important Notes:
- *Customers with allergies must check the "Candy List" posted at the venue.
- *If the bag cannot be closed, it will be disqualified.
- *Limited quantity; ends when supplies run out.
- *Limited to once per person per day.
Limited Original Shopper Gift
Customers who purchase ¥2,500 or more (tax included) will receive a shopper with an original design.
- *Limited quantity; ends when supplies run out
- *Also available for purchase at ¥230 (tax included)
First Collaboration with Shoe Brand "Ittaherl"!
Fujiya Co., Ltd. and Indonesian handmade shoe brand "Ittaherl" are conducting their first collaboration.
Ittaherl is a brand that develops handmade shoes by skilled artisans, with the concept of "shoes that gently accompany your daily life and uplift your mood." Focusing on the balance of comfort and design, each pair of carefully crafted shoes is easy to use in daily life and is supported by many women.
At "Peko-chan's Chocolate Kingdom," special Peko-chan limited-design shoes will be sold. These special pairs, easy to incorporate into daily life, will brighten your mood from your feet up.
Ittaherl is a women's footwear brand born in Bandung, Indonesia in 2012. To balance comfort and design, the brand combines advanced technology with handcrafted craftsmanship.
The brand also values initiatives that support women's employment opportunities and skill development, with a mission to create paths toward economic independence. With extensive character collaboration experience, the brand excels at transforming character worlds into footwear that blends into daily life.
Gift with Purchase at "Peko-chan's Chocolate Kingdom" Venue!
To commemorate the opening of "Peko-chan's Chocolate Kingdom," a gift campaign will be held! Customers who purchase ¥3,000 or more (tax included) at the "Peko-chan's Chocolate Kingdom" venue will receive "[Non-sale Item] Original Knit Pouch (Smile Mark)" <2 types>.
[Non-sale Item] Original Knit Pouch (Smile Mark) <2 types>
Size: Approx. H145 x W190mm
Material: Polyester
*Depending on stock availability, you may not be able to choose the color. Please understand in advance.
*Limited quantity; ends when supplies run out.
*For details, please contact venue staff.
*For some products, purchase quantity limits may be applied.
*Products are available in sufficient quantities, but please understand if items sell out.
*All images are for illustration purposes only.
*Product and display content and designs may change.
*Event content may change or be canceled.
Fujiya Co., Ltd. Website
https://www.fujiya-peko.co.jp/
Fujiya Co., Ltd. Cake Shop Brand Site
https://www.fujiya-peko.co.jp/cakebrand/
Peko-chan's Chocolate Kingdom Special Page
https://www.fujiya-peko.co.jp/smileswitch/shop/
