A new liqueur that changes texture when mixed with milk is coming from Wakayama Prefecture. Nakano BC Co., Ltd., a sake brewery based in Kainan City, is releasing MILKMAGIC on October 1, 2026, a new liqueur themed around being "an alcoholic drink adults can play with."
The lineup offers three tea flavors — coffee, hoji cha, and matcha — for an enticing tea-time experience.
MILKMAGIC turns to jelly when mixed with milk
Pour MILKMAGIC into milk and stir, and it instantly turns into a jelly-like texture. With its springy, jiggly mouthfeel, it can be enjoyed as a grown-up jelly drink. It's sweet and easy to drink, making it a good option even for people who aren't keen on alcohol.
Developed by applying technology used for things like imitation salmon roe, this "playable" liqueur offers a new way to enjoy alcohol.
Tea flavors that pair well with milk
Tea flavors have been gaining popularity in the alcohol industry in recent years.
Amid a growing health consciousness, matcha and green tea have also become a trend overseas. MILKMAGIC is launching simultaneously in three tea flavors that pair well with milk:
- MILKMAGIC Hoji Cha
- MILKMAGIC Matcha
- MILKMAGIC Coffee
Add your own toppings to enjoy a grown-up tea time.
Product overview
Product name: MILKMAGIC (Hoji Cha / Matcha / Coffee)
Release date: October 1, 2026
Volume: 180ml Price: ¥550 (tax included)
Alcohol content: 10%
Where to buy
- Selected liquor stores and mass retailers nationwide
- Early sales already underway at select Don Quijote stores since September 1
- The shop Chokyuan (長久庵)
- The company's online shop
- Currently accepting pre-orders: https://shop.nakano-group.co.jp/c/liqueur/milkmagicx3
