Brand Concept: Bringing Nature's Bounty to Everyday Life
Montagna sacra (meaning "sacred mountain" in Italian) is a lifestyle brand launched by Frasco Co., Ltd., a precision machining professional company. Founded in 1971, Frasco is based in Saijo City, Ehime Prefecture, in the Shikoku region. The company manufactures precision machine parts and wanted to create lifestyle products that leverage their advanced equipment and highly skilled craftsmanship in difficult cutting processes.
Saijo City, where Montagna sacra is located, is surrounded by Mount Ishizuchi—the highest peak in western Japan—and the Seto Inland Sea. The brand expresses gratitude for the natural blessings of their hometown and creates modern lifestyle products together with people who love manufacturing, centered in their local region. Through Montagna sacra's activities, they deliver admiration for their hometown and the wonder of craftsmanship.
Lifestyle Products Born from Sacred Mountain Blessings and Unique Technology
Frasco Co., Ltd., the parent company of Montagna sacra, is located at the foot of Mount Ishizuchi, and the majestic mountain scenery can be seen from the company building. The underground water from the Ishizuchi mountain range is known as "Uchinuki water" and has been selected as one of Japan's top 100 famous waters. This soft, pure water is an essential ingredient for local sake brewing. Local people have loved Mount Ishizuchi as a "sacred mountain" through ancient mountain worship and continue to carefully protect these blessings.
The brand chose the everyday "sacred mountain" as its name. They decided to create a sake cup as a lifestyle product that combines the blessings of the sacred mountain with their advanced precision cutting technology, with Mount Ishizuchi as the motif.
Mount Ishizuchi—Western Japan's Highest Peak—in a Titanium Sake Cup
The titanium sake cup, with its impressive design of Mount Ishizuchi rising inside the cup, was born from the design concept of "making the sake cup a landscape of our hometown."
They succeeded in precisely reproducing the sacred mountain "Ishizuchi," which watches over the local people with its majestic appearance, by converting 3D topographic contour line data from the Geospatial Information Authority of Japan. The sake cup shape was chosen as a flat sake cup (hirazakauki) that anyone would envision, with the 3D Mount Ishizuchi carefully positioned inside for balance.
Titanium is known as a lightweight material with high temperature resistance and excellent corrosion resistance. However, it is also a difficult-to-cut material. Titanium's characteristics of low thermal conductivity and high strength cause the cutting area to reach high temperatures and increase tool wear. It also deforms easily during cutting, requiring high technical skill to achieve precision. The hand finishing of titanium cutting products is work where the highly skilled craftsmanship of experienced workers shines, including their accumulated experience and sharp intuition.
Product Introduction
How to Enjoy the Titanium Sake Cup and Its Features
The "Titanium Sake Cup" is a new concept product that turns the sake cup into a landscape. You can enjoy Japanese sake while admiring the sacred mountain rising inside the cup.
Titanium is approximately 45% lighter than stainless steel while maintaining equal or greater strength, achieving a sake cup that combines lightness and durability. As a human-safe material unlikely to cause allergic reactions, it can be used with peace of mind. Titanium is resistant to acids and alkalis, is rust-resistant with almost no chemical reactions occurring. The titanium sake cup prevents metallic odors and component migration to beverages, allowing you to enjoy the original taste of your drink. It also has lower thermal conductivity than stainless steel, maintaining the temperature of poured drinks for longer. The unique titanium oxide film that develops depth and color with use brings the joy of nurturing to the user.
Product Name: Titanium Sake Cup Mount Ishizuchi
Price: ¥35,000 (tax included)
Material: Titanium
Processing: Cutting process
Size: Diameter 80mm × Height 28mm
Weight: Approximately 80g
Packaging: Paulownia box included
Sales Information
Now Available Through Hometown Tax Donations (Furusato Nozei)
Rakuten Furusato Nozei:
https://item.rakuten.co.jp/f382060-saijo/1047_fr/
Amazon Furusato Nozei:
https://www.amazon.co.jp/dp/B0FPQTYJWQ
