Morinaga Angel Museum MORIUM, located within the Morinaga Confectionery Tsurumi factory in Yokohama, reopens on Tuesday, February 24, following renovations to mark its 4th anniversary. The museum, which opened in 2022 and surpassed 100,000 visitors in 2025, has refreshed part of its permanent exhibits to better convey both the company's history and its vision for the future.
Designed around the concept of "Encounter a new yet nostalgic MORINAGA," the museum offers visitors of all generations a space to enjoy and share both "new" and "nostalgic" experiences. The renovation expands exhibits focused on the path Morinaga Confectionery has walked and the future it is heading toward. To commemorate the renovation, a "MORIUM Spring Outing Campaign" will be held from March 23 to April 10.
"MORINAGA Timeline" Area Updates
The "MORINAGA Timeline" area is divided into three themed corners — "Pioneer," "Purpose," and "History" — tracing the journey of Morinaga Confectionery from its founding through its product packaging and promotional materials.
"Pioneer" – Renovated Permanent Exhibit
The founding-era display has been updated to more clearly communicate the pioneering spirit of founder Taichiro Morinaga and the values that live on today. Taichiro Morinaga established the company in 1899 with a desire to bring nutritious and delicious Western confectionery to people in Japan, at a time when food supplies were limited. As a pioneer of Western confectionery in Japan, he built the foundation of the country's confectionery industry through large-scale production, a distribution network, and extensive advertising.
"Purpose" – New Permanent Exhibit
A new exhibit showcasing the present and future of Morinaga Confectionery has been added, expressing the corporate philosophy and overall vision through the image of a growing forest tree.
"History" – Permanent Exhibit
This corner displays product packaging and promotional materials from the founding era through the present. No changes have been made to this section.
MORIUM Spring Outing Campaign
Kyo-chan Photo Opportunity
Kyo-chan, the beloved Morinaga mascot, will make special appearances at the museum, giving visitors a chance to take commemorative photos together.
Kyo-chan appearance dates: Monday, March 23 and Friday, April 3
Visitor Gift
Campaign period: March 23 to April 10
Each general reservation visitor will receive one "Our Town Kyo-chan Sticker (Saga / Yoshinogari Kyo-chan)" per person.
*Only available for general reservation visitors.
Museum Shop New Products
Availability may vary depending on stock.
"Our Town Kyo-chan Sticker" (Saga / Yoshinogari Kyo-chan)
100 yen (tax included). On sale from March 3.
A regional Kyo-chan design sticker representing Saga Prefecture, the birthplace of Morinaga founder Taichiro Morinaga, as part of a series featuring Kyo-chan representing all 47 prefectures.
"TAICHIRO MORINAGA Harmony Terrine Chocolat"
A terrine chocolat combining rich chocolate with soy sauce to draw out deep, layered flavors. This popular item from Morinaga's direct online store is now also available at MORIUM.
6-piece set, 3,024 yen (tax included). On sale from March 3.
"Rice Flour Mini Moonlight Cookies"
A bite-sized version of the classic "Moonlight" cookie made without wheat or dairy, retaining the fluffy, mellow egg flavor while adding a crispy texture. Normally available exclusively on Amazon, these will also be sold at MORIUM.
*Manufactured on shared equipment with products containing wheat and dairy.
6-piece set, 1,800 yen (tax included) / 1 piece, 330 yen. On sale from March 3.
Museum Director's Message
"Morinaga Angel Museum MORIUM celebrates its 4th anniversary. We will continue to evolve as a special place where visitors of all generations can enjoy and share both 'new' and 'nostalgic' experiences, centered around our concept of 'Encounter a new yet nostalgic MORINAGA.' We have planned renovated permanent exhibits conveying Morinaga Confectionery's history, present, and future, as well as a Spring Outing Campaign. We look forward to welcoming you to the museum."
Tour Highlights
The entrance features Kyo-chan welcoming visitors. The predominantly white interior design evokes a near-future image, symbolizing Morinaga Confectionery walking toward a future it will create together with its visitors over more than 120 years.
Theater
Enjoy a panoramic video — available exclusively here — packed with the appeal of Morinaga Confectionery's products from their earliest days to the present.
"Secret of Deliciousness" Area
The history and manufacturing technology of familiar products such as Hi-Chew, biscuits, chocolate, ice cream, and in jelly are introduced through models and videos.
"Brand Spot" Area
- Chocoballs (displays past "Toy Can" prizes and products; a real golden angel can be seen in person)
- Milk Caramel (displays past advertisements and packaging; the evolution of the inner box is worth noting)
- Advertising (displays past product posters and promotional materials)
Tsurumi Factory Tour Area
Watch the manufacturing process of "Koeda" and "Korokoro Hi-Chew" from a dedicated viewing corridor.
*The machines on the tour route may not be in operation depending on production conditions.
Product Tasting
After the tour, visitors can sample recommended products, including seasonal items and new products. (Products not manufactured at the Tsurumi factory are also included.)
Museum Shop
Morinaga Confectionery products and merchandise are available, including MORIUM original items.
- "MORIUM Hi-Chew (Grape)" and "MORIUM Hi-Chew (Strawberry)" – 1,160 yen (tax included)
- "Kyo-chan Imabari Hand Towel" (3 designs) – 1,300 yen (tax included)
Facility Information
| Item | Details |
|---|---|
| Name | Morinaga Angel Museum MORIUM |
| Address | 2-1-1 Shimo-Sueyoshi, Tsurumi-ku, Yokohama, Kanagawa (inside the Morinaga Confectionery Tsurumi Factory) |
| Main Facilities | 1st floor: Exhibition area (product display, historical display), shop; 2nd floor: Work room |
| Total Area | 1,985 m² |
| Closed | Saturdays, Sundays, public holidays, and factory holidays |
| Opening Date | January 12, 2022 |
| Admission | Elementary school students and above (pre-school children not admitted, even when accompanied by a guardian) |
| Reservation | Fully reserved; reservations and details available on the website |
| Website | https://www.morinaga.co.jp/factory/tsurumi/ |
