Seven-Eleven Japan (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will launch a special seasonal ice cream at all Seven-Eleven stores nationwide from February 17th (Tuesday) in limited quantities.
The new release features "MOW Special Strawberry Milk Tea," an exclusive Seven-Eleven product that combines the popular trend of "fruit × tea" beverages. This special ice cream brings together seasonal "strawberries" with "milk tea," creating an elegant flavor combination. The fragrant milk tea aroma and sweet-tart strawberries fill your mouth with a taste that can only be enjoyed right now. As this is a limited-quantity product, be sure to pick one up during this special period.
MOW Special Strawberry Milk Tea
Price: ¥210 (¥226.80 including tax)
Release Date: February 17th (Tuesday) - Sequential rollout
Sales Area: Nationwide
Trendy "Fruit × Tea" Flavor
Seven-Eleven has focused on the trending "fruit × tea" combination that has become popular in the beverage market. The ice cream features seasonal "strawberries" combined with MOW's popular "milk tea" flavor.
MOW Special's Signature Strawberry Pieces in Milk Tea Ice Cream
The ice cream uses "strawberry pieces" with rich sweetness and a delightful textured pulp. The milk tea ice cream delivers a fragrant taste where you can sense the tea leaves. Enjoy the rich, aromatic flavor that spreads throughout your mouth.
Product Manager's Comment
This time, we've created an ice cream packed with Seven-Eleven's unique attention to detail, using milk tea ice cream combined with trending fruits. It's an ice cream where you can enjoy the elegant aroma of milk tea and the sweet-tart taste of strawberries. For people living busy daily lives, we hope to deliver a moment that becomes energy for tomorrow. Please enjoy this seasonal ice cream—delicious especially in winter—as a little treat for yourself.
※ Prices may vary by store.
※ Tax-inclusive prices are displayed at the reduced tax rate of 8%.
※ Product availability may end when planned quantities are sold out or due to various circumstances.
※ Some stores may not carry certain products, or product names and specifications may differ.
※ Images are for illustrative purposes.
