muice, the cosmetics brand produced by Kawanishi Miki, a beauty video creator with over 2.5 million total followers on social media, is launching a limited spring pink color collection. Four pink-hued items will be released nationwide in limited quantities: limited colors for "Powan Cheek" and "Urumi Highlighter" on January 28 (Wednesday), and limited colors for "Daily Skin Primer" and "Urumi On Eyes" on February 4 (Wednesday).
muice Official Online Site: https://muice.jp/
Available Stores: @cosme STORE, Loft, Hands, Plaza, Shop In, AINZ&TULPE, R.O.U, AEON (excluding some stores)
Enjoy Spring Pink with Limited Colors: From Primers to Eyeshadows, Adding a Hint of Natural Flush
muice, which has garnered significant attention primarily on social media, is releasing a limited collection of four spring-inspired items in delicate pink colors.
On January 28 (Wednesday), "SP03 Candy Pink" joins the popular "Powan Cheek" lineup, known for its smooth texture and balanced color payoff that blends well with skin. This candy-like sweet pink creates a soft, cute, and charming impression. Layer it with the regular shades "03 Babu Pink" or "04 Pure Milty Pink" to double the cuteness with gradient cheek looks. Also launching the same day is the limited highlighter shade "SP01 Mimi Pink" from the "Urumi Highlighter" line. This pink highlighter adds natural flush to the skin with elegant radiance from within, creating a translucent and euphoric look. When layered with "Powan Cheek SP03," it creates an even softer, sweeter spring face.
On February 4 (Wednesday), "Baby Pure Pink" joins the "Daily Skin Primer" lineup, a moisturizing base recommended for the dry season. This skin-friendly pink color brightens without looking chalky while neutralizing dullness, adding natural flush to create a soft, bright skin tone. Additionally, the elegant shimmering eyeshadow "Urumi On Eyes" introduces "SP04 Amore Pink". This shade features a bright pink base with twinkling silver and pink glitter that brightens the eyes. Suitable for all skin tones and easy to use as a single shade, this item is perfect for Valentine's Day date makeup. Enjoy creating euphoric, fluffy spring makeup with this limited pink collection!
"I've been developing these items with the desire to 'create a collection where everyone can enjoy pink in spring,' and they're finally complete♡ I hope they can help make your spring even cuter."
Powan Cheek Product Information
Natural flush that looks like it's radiating from within!
Limited sweet pink color joins the blendable cheek lineup!
[Limited Edition]
[On sale January 28 (Wednesday)]
Powan Cheek
4 shades (1 limited) - 990 yen each (tax included)
[Limited Shade]
SP03 Candy Pink
Candy-like sweet pink color
[Regular Shades]
02 Pure Biscuit
Soft beige like a biscuit
03 Babu Pink
Milky, soft baby pink
04 Pure Milty Pink
Soft, pale pink color
Adds translucency with its milky tone
◆Skin-friendly smooth powder
The carefully crafted fluffy powder creates a light feel. It blends easily on the skin for a natural finish.
◆Moderately sheer color payoff
The soft, not-too-intense color makes it easy to create gradients, even for cheek beginners.
◆Natural flush colors
From pinks perfect for creating natural flush to healthy orange tones, the shade range is easy for anyone to use.
"While it appears as a vibrant pink, Candy Pink mysteriously blends softly when applied to skin. It provides good color payoff while creating a flush that appears from within, so it's recommended for those who want cuteness without looking 'overdone.'"
Urumi Highlighter Product Information
Limited euphoric pink color joins the shimmering highlighter lineup that adds 'urumi' texture!
[Limited Edition]
[On sale January 28 (Wednesday)]
Urumi Highlighter
4 shades (1 limited) - 968 yen each (tax included)
[Limited Shade]
SP01 Mimi Pink
Pink color that brings out translucency and euphoria
[Regular Shades]
01 Snow Beige
White beige that creates natural radiance and translucency
02 Sakura Snow
Pink beige that adds elegant glamour
03 Suhada Beige
Beige color that gives natural radiance as if bare skin is moisturized
◆Radiance that appears from within
Highly transparent, delicately shimmering pearls blend smoothly into skin, creating elegant and glamorous radiance that appears from within.
◆Natural translucency
Light, smooth, delicate pearls blend comfortably into skin, adding translucency.
◆Moistly adherent powder
The moist powder type resists powder fallout and adheres firmly to skin.
"I finished it with good skin compatibility while incorporating a subtle pink nuance for daily use. Especially when applied to cheeks or inner corners of the eyes, it creates an elegant radiance with a soft pink tone for a cute impression. It balances well when used with other pink items♡"
Daily Skin Primer Product Information
Spring limited color joins the moisturizing primer recommended for normal, dry, and combination skin!
[Limited Edition]
[On sale February 4 (Wednesday)]
Daily Skin Primer
2 shades (1 limited) - 1,045 yen each (tax included)
[Limited Shade]
Baby Pure Pink
Softly pigmented flush pink color
Brightens skin dullness and adds natural flush
[Regular Shade]
Prevents dryness while achieving subtle tone-up
Beige color that naturally covers dullness and unevenness
◆Moisturizing power perfect for the dry season
High moisturizing power maintains fresh moisture for extended periods.
The moist texture adheres to skin, making it recommended for dry seasons.
◆Skin-conscious free formulation
Free formulation without zinc oxide, parabens, mineral oil, animal-derived ingredients, synthetic colorants, or synthetic fragrances.
During dry seasons, the skin's barrier function can become disrupted. This formulation design considers skin comfort and usability.
"A pink primer created with the goal of achieving 'soft baby-like skin.' This is a color long requested by muice users, and it evens out skin while providing natural flush. The skin looks refined even with just this one product. Since it's designed not to interfere with foundation colors, I hope you'll incorporate it into your daily base makeup♡"
Urumi On Eyes Product Information
Limited spring-like pink color joins the elegant eye lineup with large glitter and delicate pearls!
[Limited Edition]
[On sale February 4 (Wednesday)]
Urumi On Eyes
4 shades (1 limited) - 880 yen each (tax included)
[Limited Shade]
SP04 Amore Pink
Spring-like pink color with silver and pink glitter twinkling on a bright pink base
[Regular Shades]
01 Crystal Champagne
03 Sweet Sugar
04 Teyamu Champagne
◆Elegant twinkling shimmer
High-intensity large glitter and delicate pearls twinkle on eyelids, creating elegant urumi eyes suitable for daily use.
Can be used alone or layered.
◆Adheres firmly for extended periods
The soft, bouncy texture—neither powder nor cream—adheres firmly to eyelids, preventing glitter fallout.
◆Muted color base that enhances glitter
By keeping the base color subtle, it blends with skin and brings out the sparkle of glitter and pearls.
"This glitter color emphasizes pink elegantly when applied to skin, appearing less sweet than it looks. It contains plenty of delicate glitter, making it difficult to appear puffy despite being pink, and easy to use regardless of age. It's a grown-up pink glitter♡ that allows you to fully enjoy cuteness without being too flashy, so it works for daily wear. I recommend applying a touch to the tear trough for natural enhancement."
muice Producer Kawanishi Miki Profile
Born November 11, 1989. Nicknamed "Mikipon." A beauty video creator active mainly on YouTube who is also an otaku with interests in manga, anime, games, and idols. With over 2.5 million total social media followers, her genuine, relatable persona resonates with women of her generation. She produces a wide range of items including cosmetics and colored contacts (mimuco).
YouTube: @kawanishimiki
Instagram: @mikipon1111
X (formerly Twitter): @mikipon11
TikTok: @mikipon.65
LIPS: @mikipon11
About muice
A brand produced by beauty video creator Kawanishi Miki, launched in spring 2023 with the concept "Greediness is Cute." To ensure easy use for everyone from teenagers making their makeup debut to cosmetics connoisseurs, the brand pursues accessible pricing, usability, and quality. The lineup features items packed with Kawanishi Miki's ideas and preferences that make you think, "This is the cosmetics I've been wanting!"
Instagram: @muice_official
X (formerly Twitter): @muice__official
TikTok: @muice_official
[Company Information]
Company Name: Rainmakers Co., Ltd.
Headquarters: 4F, +SHIFT GINZA EAST, 1-8-9 Shintomi, Chuo-ku, Tokyo
Representative Director: Makoto Usami
[Brand Inquiries]
Rainmakers Co., Ltd.
Customer Inquiry Contact: 0120-500-353
