TV Anime Natsume's Book of Friends Collaboration Collection Launches at earth music&ecology Japan Label, Pre-Orders Open August 7

Published: August 6, 2026
TV Anime Natsume's Book of Friends Collaboration Collection Launches at earth music&ecology Japan Label, Pre-Orders Open August 7

Japan Label, the anime and manga collaboration line from apparel brand earth music&ecology, is teaming up with TV anime Natsume's Book of Friends for a new collection built around Nyanko-sensei. Pre-orders open August 7, 2026 (Friday) at 6:00 PM on the official web store STRIPE CLUB, with sales also planned at select stores.

Natsume's Book of Friends follows Takashi Natsume, a high school student who can see yokai, and his self-proclaimed bodyguard Nyanko-sensei, in a heartwarming story about the bonds formed between humans and yokai. Its gentle, calming world and moving depiction of that relationship have won it a devoted following.

The 8-piece collection weaves Nyanko-sensei and his favorite foods into its designs, for a lineup meant to bring a bit of warmth every time it's worn.

The items include a knit cardigan and stole rendering Nyanko-sensei motifs like a sake bottle, grilled squid, and paw prints in jacquard; a camisole dress and flare skirt that tuck Nyanko-sensei into a botanical print; a hoodie featuring an original illustration; and a fluffy boa shoulder bag and pouch, plus a bag charm printed with original artwork.

Sales Overview

Pre-order period: August 7, 2026 (Friday) 6:00 PM to August 17, 2026 (Monday) 11:59 PM

Sales locations: STRIPE CLUB official web store (https://stcl.page.link/CZCf), ZOZOTOWN

Also planned for sale at select stores (details will be announced on the brand's official Instagram and X accounts).

Items: 4 apparel pieces, plus a stole, bag, pouch, and bag charm — 8 pieces in total

Product Details

All prices include tax.

Natsume's Book of Friends knit cardigan

Natsume's Book of Friends knit cardigan detail

Natsume's Book of Friends knit stole

Natsume's Book of Friends knit stole detail

Knit Cardigan & Knit Stole

The knit cardigan and stole render Nyanko-sensei's signature motifs — a sake bottle, grilled squid, and paw prints — in jacquard.

Cut with a relaxed silhouette, the cardigan features original Nyanko-sensei buttons and double pockets on either side, with the series' charm worked into every detail.

The fringe-trimmed stole adds a playful touch: Nyanko-sensei peeks out from one of its double pockets, sure to bring a smile.

Natsume's Book of Friends Knit Cardigan

Color: Ivory/Beige

Size: Free size

Price: ¥6,900

*Unisex

Natsume's Book of Friends Knit Stole

Color: Ivory/Beige

Size: Free size

Price: ¥6,000

*Unisex


Natsume's Book of Friends parka

Natsume's Book of Friends parka detail

Parka

A ponte-fabric hoodie printed with an original Nyanko-sensei illustration.

The gold front zipper pull is shaped like a Nyanko-sensei charm, and the left chest carries a tonal Nyanko-sensei illustration in the same color as the fabric.

A brown ribbon threaded through the hood lends the casual design a touch of polish. The crisp ponte fabric is finished with a relaxed silhouette.

Natsume's Book of Friends Parka

Color: Mocha

Size: Free size

Price: ¥8,900

*Unisex


Natsume's Book of Friends dress

Natsume's Book of Friends dress detail

Natsume's Book of Friends skirt

Natsume's Book of Friends skirt detail

Camisole Dress & Flare Skirt

A camisole dress and flare skirt in a botanical print inspired by the series, with Nyanko-sensei subtly worked into the pattern for a design that's easy to wear even for adults.

The dress has a square neckline and a drawstring ribbon under the bust, with adjustable straps for a customizable length. The skirt's feminine silhouette is accented with ruffled panels, and a back elastic waistband keeps it comfortable to wear.

Natsume's Book of Friends Dress

Color: Dark Beige

Size: Free size

Price: ¥9,900

Natsume's Book of Friends Skirt

Color: Dark Beige

Size: Free size

Price: ¥7,900


Natsume's Book of Friends boa shoulder bag

Natsume's Book of Friends boa shoulder bag detail

Boa Shoulder Bag

A fluffy boa shoulder bag inspired by Nyanko-sensei, with his paw prints embroidered onto the plush body. The faux-leather shoulder strap keeps the look from feeling too casual. The strap is adjustable and removable, and an interior pocket adds everyday practicality.

Natsume's Book of Friends Boa Shoulder Bag

Color: Multi

Price: ¥5,500


Natsume's Book of Friends boa pouch

Natsume's Book of Friends boa pouch detail

Boa Pouch

A fluffy boa pouch inspired by Nyanko-sensei, finished with a tail-shaped boa charm on the zipper pull.

Natsume's Book of Friends Boa Pouch

Color: Multi

Price: ¥3,500


Nyanko-sensei bag charm

Nyanko-sensei bag charm detail

Bag Charm

An acrylic bag charm printed with an original illustration of Nyanko-sensei surrounded by flowers, a small bird, and fried shrimp, balancing his charm with refined coloring and hardware.

Nyanko-sensei Bag Charm

Color: Multi

Price: ¥990

About Natsume's Book of Friends

Serialized in Monthly LaLa (Hakusensha) with over 18 million copies in print, Natsume's Book of Friends is the anime adaptation of the popular comic series. Takashi Natsume, a boy who has been able to see yokai since childhood, inherits the "Book of Friends" left behind by his grandmother Reiko. Together with his self-proclaimed bodyguard Nyanko-sensei, he spends his days returning the names of yokai bound within its pages — a beautiful, fleeting story about the ties between humans and yokai. The TV anime has aired on TV Tokyo and affiliated stations since 2008, with its seventh season airing in October 2024.

Official website: https://www.natsume-anime.jp/

About earth music&ecology Japan Label

Japan Label is the collaboration line from apparel brand earth music&ecology. Built around the concept of supporting everyone in the world who loves to express themselves freely, it shares Japanese culture through collaborations with anime, manga, and creators.

Official X (formerly Twitter): @earth_JL (https://x.com/earth_JL)

Official Instagram: @earth_japanlabel (https://instagram.com/earth_japanlabel/)