New Era Launches I’m donut ? Collaboration Headwear on August 1

Published: July 27, 2026
New Era Launches I’m donut ? Collaboration Headwear on August 1

New Era, the global sports and lifestyle brand, is releasing a collaboration headwear collection with I’m donut ?, the Japan-born fresh donut specialty store, on August 1 (Saturday) at the New Era official online store and I’m donut ? locations.

The base model is the 9TWENTY™, a curved-visor cap known for its soft, comfortable fit. New Era's signature three-dimensional embroidery brings the I’m donut ? icon to the front of the cap.

I’m donut ? Store Locations

The collaboration cap will also be available at the following I’m donut ? locations:

  • Nakameguro
  • Tenjin
  • Omotesando
  • Harajuku
  • Ikebukuro
  • Jiyugaoka Ekimae
  • Kyoto
  • Shibuya Miyamasuzaka
  • Yokohama Rinko Park
  • Karuizawa
  • Yokohama Hammerhead
  • Jiyugaoka Suzukake-dori
  • Hakata Ekimae

Lineup

All prices include tax.

9TWENTY™ — ¥6,050 each

New Era x I’m donut ? 9TWENTY cap

New Era x I’m donut ? 9TWENTY cap

New Era x I’m donut ? 9TWENTY cap

The full collection is available on the New Era official online store.