New Era Launches First-Ever Collaboration Collection with Mentos, Chupa Chups, and Frisk on February 5

New Era, the global sports and lifestyle brand, will release its first-ever collaboration collection featuring three beloved candy brands—Mentos, Chupa Chups, and Frisk—on February 5 at New Era stores nationwide and the New Era official online store.

Note: Some items may not be available at all stores. Please check store inventory here.

The collection features designs inspired by each candy brand's product packaging, incorporating iconic logos and catchphrases.

Mentos

Mentos was born in the Netherlands in 1932 and launched in Japan in 1978. Its unique texture and delicious flavor that spreads with every chew has made it popular among people of all ages, from children to adults. Today, numerous flavors are available, from the overwhelmingly popular Grape to Mentos DUO, which lets you enjoy two flavors at once.

Item Lineup

All prices include tax

59FIFTY® Soft Buckrum - ¥6,600 each

Casual Classic - ¥4,620 each

9THIRTY™ - ¥4,620 each

Short Sleeve Cotton T-shirt - ¥5,500

Tote Bag - ¥3,850 each

View the full collection (New Era official online store):
https://www.neweracap.jp/collections/mentos

Chupa Chups

Born in Spain in 1958, Chupa Chups is the world's No. 1* long-selling lollipop. It arrived in Japan in 1977 and has since launched over 150 flavors in more than 160 countries worldwide. The logo design was originally created by the famous Spanish artist Salvador Dalí.

*Source: Euromonitor International; Confectionery & Snacks 2025 Edition; Global Brand Name; Retail Sales Value; 2024

Item Lineup

All prices include tax

59FIFTY® - ¥6,600 each

Pre Curved 59FIFTY® - ¥6,600 each

9FORTY™ A-Frame Trucker - ¥4,400 each

9TWENTY™ - ¥4,620 each

Short Sleeve Washed Cotton T-shirt - ¥5,500

Washed Cotton Short Sleeve Mini T-shirt - ¥4,400

KID'S

Youth 9TWENTY™ - ¥3,960 each

Youth Short Sleeve Tee - ¥4,950

View the full collection (New Era official online store):
https://www.neweracap.jp/collections/chupachups

Frisk

Frisk was born in Belgium in 1986 and launched in Japan in 1992. Through its unique and innovative products, it has consistently delivered the stimulation that gives people confidence and the push to move forward. Today, the lineup includes large-tablet types for long-lasting refreshment, caffeine-infused types for waking you up, and Vitamin C varieties in Grape, Lemon, and Muscat flavors.