Five previously popular fragrances from KO-GU, the daily fragrance brand produced by niche fragrance specialty store NOSE SHOP, are making a comeback. The eau de parfum collection will be released on February 20, 2026, with a pre-sale starting February 5, 2026, exclusively at KO-GU Shinjuku.
In December of last year, KO-GU updated its brand philosophy and renewed its package design. Now, five highly sought-after fragrances from the eau de parfum line (Water, Sakura, Green Tea, Rose, and Spearmint) are returning, adding a vibrant, fresh lineup that evokes the arrival of spring.
KO-GU aims to send a new standard of "good fragrance" from Japan to the world through this new lineup.
Five Vibrant, Fresh Fragrances Perfect for Spring
This release brings back five previously popular eau de parfum scents, featuring bright, transparent fragrances that hint at spring (Water, Sakura, Green Tea, Rose, and Spearmint).
Product Overview
KO-GU Eau de Parfum
Price: 33ml - ¥7,700 (tax included)
Lineup (5 new scents)
Water, Sakura, Green Tea, Rose, Spearmint
Available at: All KO-GU stores, Online Store, NOSE SHOP Online Store
Release date: February 20, 2026
(Pre-sale at KO-GU Shinjuku from February 5, 2026)
Lineup
Water
The freshness of tangerine and the shadow of moss. A citrus chypre bursting with life, like spring water flowing through a forest. Transparent streams deeply hydrate a parched heart, while patchouli brings stillness. A drinkable fragrance that permeates every corner of your cells.
Sakura
Not the scattering of petals, but the vitality of flowers in full bloom. The sweet-and-sour fruitiness of peach and agathosma melts with the delicacy of sakura. Beeswax's subtle weight settles warmly on the skin. A euphoric fragrance that wraps you in spring light.
Green Tea
A breeze crossing a fresh green tea field. The fresh astringency of freshly picked tea leaves and the bursting light of citrus. The aromatic lingering of thyme and lavender sweeps away stagnant air. A clean drop that quenches thirst and balances body and mind from within.
Rose
Expressing the greenness of stems, the sharpness of thorns, and the vitality of petals altogether. Vegetal green notes and raspberry acidity give sweet rose a modern edge. Incense's stillness lurks deep within. A "living" rose fragrance for adults who don't flatter.
Spearmint
Not sharp stimulation, but a transparent breeze that gently passes through. Spearmint's refreshing quality is softly enveloped by the sweetness of magnolia and peony. Eucalyptus clears the mind, while tonka bean settles on the skin. A soft awakening fragrance that centers the heart with a deep breath.
Fragrance as a Tool for Balance, Not Just Decoration
The history of perfume, which began with a revolution in the 19th century, is now entering a new phase.
KO-GU's goal is not perfume for wrapping oneself in authority or status, but fragrance as a "life tool" that tunes daily living. Pursuing pure "perfection" beyond the framework of fragrance materials, it embodies a noise-free, clear worldview woven by the latest perfuming techniques and sensibility.
As with the previous eau de parfum, it can be used multi-purpose on skin, hair, clothing, and in rooms. You can also find your favorite from the diverse variations and enjoy layering fragrances in your own way.
KO-GU (Daily Fragrance - Quality Fragrance for Daily Life)
By eliminating waste in all processes from production to sales, we deliver authentic fragrances using world-standard quality fragrance materials at a fair price. This is the soft fragrance that accompanies daily life. Perfumes to wear on skin and hair, hand creams, and fabric items - various life scenes are enriched with quality fragrance.
NOSE SHOP, a pioneer of niche fragrances in Japan and a select shop that gathers avant-garde and artistic perfumes from around the world, deliberately turned its eyes to the opposite pole of "everyday life" to produce the brand KO-GU. The answer we arrived at through our knowledge of delivering numerous unique perfumes: because we deeply understand the philosophy contained in a single bottle and the feelings of the creators behind them, we deliberately stripped away concepts and visuals to propose "good fragrance" purely as a "life tool."
Working with world-class fragrance manufacturers with global achievements, we blend quality fragrances crafted by the reliable techniques and sensibility of world-active perfumers. To bring out the goodness of the fragrance to the maximum, we produce at domestic factories using the optimal manufacturing method for each product. We carefully select materials that pursue consideration for the environment and comfort, such as plant-derived alcohol. We provide fragrance that is simple, clean, and natural - not interfering with life - at fair prices that make daily use easy, regardless of age or gender. Of course, we don't forget our commitment to materials or consideration for the environment and biodiversity.
We aim to send a new standard of "good fragrance" from here in Japan to the world. Knowing the standard of your favorite fragrance is knowing yourself. Find your favorite from diverse fragrance variations, choose fragrance according to your mood, and enjoy layering fragrances in your own way. KO-GU proposes a new lifestyle of actively and proactively engaging with fragrance.
Store List
KO-GU Shinjuku
Lumine 1 B1F, Lumine Shinjuku, 1-1-5 Nishi-Shinjuku, Shinjuku-ku, Tokyo
TEL 03-6279-0112
KO-GU Shibuya
RAYARD MIYASHITA PARK South 2F, 6-20-10 Jingumae, Shibuya-ku, Tokyo
TEL 03-6805-0988
KO-GU Ikebukuro
Ikebukuro Parco Main Building 2F, 1-28-2 Minami-Ikebukuro, Toshima-ku, Tokyo
TEL 03-6384-4000
KO-GU Osaka
Lucua Ile 2F, Lucua Osaka, 3-1-3 Umeda, Kita-ku, Osaka-shi, Osaka
TEL 06-4256-7605
KO-GU Kyoto
Kyoto Takashimaya S.C. [T8] 2F, 35 Otabi-cho, 2-chome, Shijo-dori Teramachi Higashi-iru, Shimogyo-ku, Kyoto-shi, Kyoto
TEL 075-585-2895
KO-GU Online Store
https://ko-gu.com/
NOSE SHOP
NOSE SHOP, which pioneered a new fragrance breeze in Japan, once called a "perfume desert," started in August 2017 as Japan's first niche fragrance specialty store. Using large nose objects and plaster statues with colorfully painted noses as landmarks, it currently operates 16 stores centered in major cities like Tokyo, Osaka, and Nagoya (as of January 2026). Dispelling the image of luxury brands and requiring specialized knowledge, it provides a space where everyone from perfume beginners to enthusiasts can enjoy freely and casually. Selecting cutting-edge fragrance brands from around the world with our unique perspective, we aim to deliver the joy and fun of living with the finest fragrances. As a signature project, we operate "Perfume Gacha®," content where mini perfumes come out randomly. In addition, we produce the daily fragrance brand KO-GU, and hold fragrance events, provide information as a fragrance media, and conduct real workshops, constantly offering new fragrance experiences.
