A three-day strawberry-themed food event is heading to Odaiba this spring. From March 20 (Friday, National Holiday) to March 22 (Sunday), 2026, DiverCity Tokyo Plaza will host the ODAIBA Strawberry Festival, featuring nine kitchen cars serving a variety of strawberry sweets.
During the event period, a selection of food trucks — including the popular fresh churros and other vendors that drew long queues at past events — will gather on the 2F Festival Plaza. Visitors can enjoy fresh strawberry sweets sourced directly from strawberry farms, photogenic strawberry candy, strawberry waffles, and much more.
Kitchen Cars and Sweets
Nine kitchen cars will be parked at the 2F Festival Plaza, serving a wide range of strawberry-flavored treats. The selection changes depending on the day, so checking the official facility website in advance is recommended.
Event Details
- Dates: March 20 (Fri, National Holiday) to March 22 (Sun), 2026
- Hours: 10:00 AM to 7:00 PM
- Location: 2F Festival Plaza, DiverCity Tokyo Plaza
- Note: The event may be cancelled in case of severe weather, and details are subject to change without notice.
Sake Gacha — Strawberry Edition
Also running at the Festival Plaza is "Sake Gacha®," a service by online liquor store KURAAND where a random bottle is selected from over 500 varieties. During the ODAIBA Strawberry Festival, a limited-edition "Strawberry Sake Gacha®" will be available, guaranteeing a strawberry-flavored bottle with every draw.
Available Options
- Strawberry Sake Gacha: ¥2,500 (tax included) — Only strawberry-flavored sake is available
- Sweet Sake Gacha: ¥2,500 (tax included) — For those who prefer sweeter drinks
Event Details
- Dates: March 20 (Fri, National Holiday) to March 22 (Sun), 2026
- Hours: 10:00 AM to 7:00 PM
- Location: 2F Festival Plaza, DiverCity Tokyo Plaza
- Note: A separate "Sake Gacha®" event (including non-strawberry varieties) also runs in the mall from March 20 through April 5.
LINE Points Campaign
During the event period, the first 500 visitors who register as a friend on the Mitsui Shopping Park Points LINE official account and present the "favorite facility" screen to a staff member at the 2F Festival Plaza will receive a ¥100 discount coupon valid at the ODAIBA Strawberry Festival kitchen cars.
- Dates: March 20 (Fri, National Holiday) to March 22 (Sun), 2026
- Limited to one use per person; the "Strawberry Sake Gacha®" is excluded.
Limited-Time Sanrio "Strawberry House" Exhibition
A strawberry-shaped exhibition space from Sanrio, called "Strawberry House," is open at DiverCity Tokyo Plaza from March 6 (Friday) to July 12 (Sunday), 2026. The space is inspired by the original "Strawberry House" Sanrio directly-operated store that stood in Denenchofu from 1983 to 2011. Displays of past "Strawberry Shimbun" newspaper covers and other exhibits allow longtime fans to revisit memories while introducing new visitors to the world of Sanrio.
In addition, Hello Kitty Japan and HELLO KITTY Kongariyaki on the 2F of DiverCity Tokyo Plaza are offering "Strawberry House" special-version soft-serve ice cream, limited-edition merchandise, photo spots, and a stamp rally.
Strawberry House Overview
- Dates: March 6 (Fri) to July 12 (Sun), 2026
- Hours: 11:00 AM to 6:00 PM (last entry 5:45 PM)
- Location: Near 2F Festival Plaza, DiverCity Tokyo Plaza
- Admission: Free; complete changeover system (entry time slots apply)
- Note: Hours may change without notice. Numbered tickets may be issued during busy periods.
Photo Spots & Stamp Rally
- Photo spots: March 6 (Fri) to April 5 (Sun); located at 2F Hello Kitty Japan and 5F West Atrium
- Stamp rally: March 6 (Fri) to July 12 (Sun); stamp locations at 2F Hello Kitty Japan, 2F East Atrium, the "Strawberry House" near 2F Festival Plaza, and in front of coca on 3F
For details, check the Sanrio Shop official X account (@sanrioshop_info) or the DiverCity Tokyo Plaza website.
Instagram Follow & Like Campaign
DiverCity Tokyo Plaza is also running an Instagram campaign to celebrate the "Strawberry House" opening. Follow the official account and like the designated post to enter a drawing for one of three limited-edition mascot holders featuring Sanrio characters dressed as "Strawberry Kings" (Hello Kitty, Pompompurin, and Kuromi — one each).
- Dates: March 6 (Fri) to March 22 (Sun), 2026
- Official Account: https://www.instagram.com/divercitytokyo_plaza.official/
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DiverCity Tokyo Plaza
- Address: 1-1-10 Aomi, Koto-ku, Tokyo 135-0064
- TEL: 0570-012780 (Reception: 10:00 AM to 6:00 PM)
- Number of shops: approx. 140
- Website: https://mitsui-shopping-park.com/divercity-tokyo/
