This summer, OPA, VIVRE, and FORUS shopping centers across Japan are collaborating with the beloved characters Opanchu Usagi and Npochamu. Two major campaigns are lined up: the semi-annual sale event "THE BARGAIN," followed by the summer special "FUN FUN SUMMER FES," running through August 30, 2026.
Event Overview
THE BARGAIN
July 4, 2026 (Saturday) – July 17, 2026 (Friday) (staggered start by location)
FUN FUN SUMMER FES
July 18, 2026 (Saturday) – August 30, 2026 (Sunday) (staggered start by location)
Venue: 15 OPA, VIVRE, and FORUS locations nationwide (including facilities managed by AEON Mall Co., Ltd.)
Special site: https://www.opa-club.com/contents/opanchuusagi_2026/
Throughout the campaign period, pop and cute key visuals featuring Opanchu Usagi and Npochamu will decorate the interiors of each shopping center.
Opanchu Usagi Collaboration Events
Summer Digital Stamp Rally
Period: June 26, 2026 (Friday) – August 30, 2026 (Sunday)
Find the three posters placed at different spots inside the shopping center, scan their QR codes, and enjoy AR photo shoots alongside Opanchu Usagi and Npochamu. Collect all three stamps and receive 1,000 miles in the OPA VIVRE FORUS app as a reward.
Share your AR photos on social media for a special summer memory.
Schedule and details may vary by location.
Original Limited Novelty Sticker Giveaway
Original Opanchu Usagi and Npochamu stickers are available in two separate rounds for app members who present qualifying receipts.
Round 1: July 18, 2026 (Saturday) – July 20, 2026 (Monday, holiday)
One sticker per person with a receipt total of ¥2,500 or more
Round 2: August 8, 2026 (Saturday) – August 11, 2026 (Tuesday, holiday)
Up to three stickers per person with a receipt total of ¥2,000 or more
Receipts may be combined to reach the minimum amount. The OPA VIVRE FORUS app is required. Stickers come in three designs (random distribution; design cannot be selected). Available while supplies last.
Schedule and details may vary by location.
Round 1 sticker:
Round 2 stickers (3 designs):
About Opanchu Usagi
A creature that lives on Earth. Life doesn't go its way, and it always looks like it's about to cry — but it keeps going, earnestly and quietly.
Official X: https://x.com/opanchu_usagi_?lang=ja
Official Instagram: https://www.instagram.com/opanchu.usagi/?hl=ja
About Npochamu
A yogurt fairy that uses macarons as currency! (Other people use yen, so Npochamu can't go shopping!)
Official X: https://x.com/npochamu_
Official Instagram: https://www.instagram.com/_npochamu_/
About the Creator: 可哀想に！
A creator with a unique worldview and style who aims to make people laugh regardless of medium. Known for popular characters including Opanchu Usagi and Npochamu, primarily active on social media and LINE stickers. Total SNS followers exceed approximately 2.5 million.
Official X: https://x.com/kawaisooooou
Official YouTube: https://www.youtube.com/@kawisouni/videos
Participating Locations (15 Nationwide)
- Takasaki OPA
- Shinyurigaoka OPA
- Sannomiya OPA
- Canal City OPA
- Kanazawa FORUS
- Yokohama VIVRE
- Akita OPA
- Mito OPA
- Shonan Fujisawa OPA
- Hachioji OPA
- Kawaramachi OPA
- Sannomiya OPA 2
- Oita OPA
- Naha OPA
- Akashi VIVRE
(Locations 7–15 are managed by AEON Mall Co., Ltd.)
