August 9 is Moomin Day! 2026 Limited Tote Bag Campaign and Special Fan Event Coming This Summer

August 9 is "Moomin Day" — a commemorative date chosen to match the birthday of Tove Jansson, the Finnish author and artist who created the beloved Moomin characters. This year, a limited tote bag campaign and a special fan event are planned to celebrate the occasion.

What Is Moomin Day (August 9)?

Moomin Day was established to introduce the stories and characters of Moomin to a wider audience and to bring people closer to the world of Moomin. The date honors Tove Jansson, who was born on August 9.

For 2026, the annual art theme is "We are braver together." The key message — "together, we become braver" — reflects the bonds between the residents of Moominvalley and celebrates the warmth of human connection.

2026 Limited Tote Bag Giveaway Campaign

Moomin Day 2026 Original Tote Bag

An original tote bag featuring the "Moomin Day 2026" main visual will be given away at participating stores. The design showcases the Moomin Day 2026 artwork on natural-toned fabric, with the charming expressions of Moomin characters adding a playful touch. The bag is a practical A4-size that works well for shopping, outings, and everyday use.

Campaign Period: Rolling out from July 1 (Wednesday)

Note: Start dates and distribution conditions vary by store. Please check with individual stores for details. Bags are available while supplies last.

Participating Stores:

Moomin Shop
Moomin Shop Casual Edition
MOOMIN SHOP ONLINE
MOOMIN SHOP Rakuten Ichiba Store
Moomin Café Karuizawa
Moomin Café Stand
Other participating stores nationwide

Moomin Official Fan Club Special Event on August 9

Special Event Image

A special event for members of the "Moomin Official Fan Club" is confirmed for August 9 (Sunday), 2026. The event will be held in the greater Tokyo area and promises an exciting day for Moomin fans.

On the day, guests can enjoy a stage program with special guest appearances, as well as a dedicated online shop featuring limited items like "Moomin Day Dorayaki" and popular Moomin merchandise.

Details on the event time and ticket sales (paid admission) will be announced later on the official Moomin website.

More Moomin Day events, campaigns, and merchandise releases are also planned. For the latest updates, visit the Moomin Day special page or the official Moomin website.

Moomin Day Special Page: https://www.moomin.co.jp/moominsday

Moomin Official Website: https://www.moomin.co.jp/

Where to Buy Moomin Items

Moomin items are available at Moomin spots and shops across Japan. Please note that product availability varies by location.

Moomin Shop

Location	Address
Ginza	Ginza Inz 1, 1F, 3-1 Ginza Nishi, Chuo-ku, Tokyo
Osaka (Umeda)	Lucua 8F, 3-1-3 Umeda, Kita-ku, Osaka
Yokohama	Sotetsu Joinus 1F, 1-5-1 Minamiyuki, Nishi-ku, Yokohama, Kanagawa
Nagoya	Takashimaya Gate Tower Mall 6F, 1-1-3 Meieki, Nakamura-ku, Nagoya, Aichi
Futako-Tamagawa	Futako Tamagawa Rise S.C. Town Front 6F, 2-21-1 Tamagawa, Setagaya-ku, Tokyo

Moomin Shop Casual Edition

Location	Address
Sapporo	Sapporo Stellar Place Center 5F, 2-chome Kita 5 Nishi, Chuo-ku, Sapporo, Hokkaido
Ueno	Atre Ueno WEST 1F, 7-1-1 Ueno, Taito-ku, Tokyo
Yokohama	Yokohama Station East Exit Underground Shopping Center Porta, 2-16 Takashima, Nishi-ku, Yokohama, Kanagawa
Tennoji	Tennoji Mio Main Building 6F, 10-39 Hidanji-cho, Tennoji-ku, Osaka
Kyoto	Kyoto Station B2F South Area, 902 Higashi-Shiokoji-cho, Shimogyo-ku, Kyoto
Cocoon City	Cocoon City Cocoon 1 2F, 4-267-2 Yoshijuku, Omiya-ku, Saitama
Minamoa Hiroshima	minamoa 5F, 2-37 Matsubaracho, Minami-ku, Hiroshima

Moomin Café Karuizawa

Karuizawa Prince Shopping Plaza (W01/02), Karuizawa-machi, Kitasaku-gun, Nagano

Moomin Café Stand

Location	Address
Koshigaya Lake Town	Aeon Lake Town Mori 2F, 3-1-1 Lake Town, Koshigaya, Saitama
Osaka Umeda	Hankyu Sanbangai South Building B2F, 1-1-3 Shibata, Kita-ku, Osaka