A lineup of limited-time pop-up shops is set to open at Laforet Harajuku this summer, along with a new art installation at the entrance of the B0.5F "Market of Love and Madness."
POP UP SHOPS
Tsukikageya (1F Entrance Space) — July 9 (Thu) to July 21 (Tue)
Tsukikageya, celebrating its 25th anniversary, is holding a pop-up shop at the 1F Entrance Space. Known for its exceptional quality rooted in traditional craftsmanship — Ise katagami stencil dyeing, chusen, single-color bat dyeing, and hand-sewn tailoring — and a one-of-a-kind aesthetic, the brand has gained a wide following from celebrities, fashion icons, kabuki actors, and Gion okamisan. This year's pop-up will feature a newly unveiled "Crystal-Sparkling Sukiya-bukuro" pouch that coordinates with an obi, along with an even more vibrant and playful lineup to mark the 25th anniversary.
Pingu x Hapidanbui POP UP STORE -KAKIGORI PARTY- (5F Make the Stage) — June 24 (Wed) to July 6 (Mon)
Swiss-born character Pingu, celebrating its 45th anniversary in 2025, teams up with Hapidanbui, marking their 5th anniversary in 2025, for a summer kakigori (shaved ice)-themed collaboration event at Laforet Harajuku's 5F Make the Stage. Collaboration goods and mascots go on early sale at the venue, and shoppers spending ¥2,200 or more (tax included) receive a hologram sticker as a gift.
Limited Menus at 2F MILK MILK MILK!
To coincide with the pop-up store, the 2F MILK MILK MILK! café will offer three limited Pingu-themed items: "Pingu's Happy Milk Bottle," "Pingu's Cool Smoothie," and "Pinga's Triple Pop Sundae." MILK MILK MILK!-exclusive goods will also be available, and guests spending ¥1,500 or more (tax included) on menu items or goods receive a limited postcard.
Yukata IN LAFORET (2F Container) — July 4 (Sat) to July 21 (Tue)
Laforet Harajuku's annual summer event "Yukata IN LAFORET" returns to the 2F Container space with six limited-time shops featuring distinctive kimono brands and artisans.
July 4 (Sat) to July 12 (Sun)
iroca (Only Shop)
Kimono designer Naritoshi Ishikawa's brand "iroca" opens a limited-time shop. Under the theme "Psychedelic," new yukata and obi inspired by two contrasting worlds — flowers and the deep sea — are on display, alongside approximately 20 original yukata designs. Guest brand "PieniSieni," a 3D embroidery artist, also participates with flower-motif accessories.
Furifu
Fashion kimono brand "Furifu," known for its concept "There's magic that can change you right now," brings a pop-up yukata shop. The collection includes an original yukata line themed "WANDER LUST," as well as a limited-quantity collaboration yukata with the anime "JoJo's Bizarre Adventure: Golden Wind." Both ladies' and men's styles are available, from statement designs to trend-forward pieces. The shop also features "separate yukata" — a two-piece style that is easy to put on and care for, welcoming first-time yukata wearers.
Kyoto Tegaki Yuzen Ao
Handpainted yukata by a Kyoto wet-drawing yuzen artist are on offer. Each piece is hand-dyed and hand-painted one by one, so even pieces sharing the same pattern carry a unique expression. Custom orders are accepted directly from the artist during the event period.
July 14 (Tue) to July 21 (Tue)
MIKI SAKURA
Lace kimono brand "MIKI SAKURA," with the concept "A composed woman enveloped in beautiful kaori," opens a limited-time shop. In addition to a wide selection of lace kimono and obi, the shop features items by popular artists in areas such as headdresses, kanzashi hair ornaments, headbands, and underskirts. Easy-to-wear sash options — "fluffy obi (pre-tied obi)," "raku-obi," "bustle obi," and "dressy obi" — are also available, along with one-of-a-kind artist works.
Himitsu no Hyakkaten
A pop-up shop under the theme "Since you're buying a kimono, it's a waste to only wear it once! — Let's wear yukata and go eat something delicious!" presents new-style yukata coordinates combining Western clothing and yukata. Four brands come together: "Himitsu no Kimono," which makes one-of-a-kind patchwork yukata from vintage clothing at a self-proclaimed "world's most earth- and people-friendly sewing factory"; "ROSE ROUGE"; "Mother's made"; and "FISH BORN CHIPS."
KIMONO ADORE (Only Shop)
A sales event bringing together one-of-a-kind kimono and obi created by artisans. Visitors can not only browse the pieces but also place custom orders directly with the kimono-loving artisans. Kimono and obi can be tailored in preferred colors and sizes, offering styles from casual to formal.
B0.5F Market of Love and Madness: New Installation "Bonsai of Reflected Light"
A new installation, Bonsai of Reflected Light (鏡耀の松 / きょうようのまつ), by artist/filmmaker/art director yooolk goes on display at the entrance of Laforet Harajuku's "Market of Love and Madness" (愛と狂気のマーケット). Produced through Blue Marble's open-call "Blue Marble Creator Matching Program," the work will be exhibited for approximately two years starting June 2026.
The piece uses mirror materials, acrylic, and lighting to create a three-dimensional facade space inspired by bonsai, generating multi-layered expressions through light and reflection. It draws a parallel between bonsai's way of shaping its own form within a limited space and the lives of people living their own way in the city. The work incorporates visitors and surrounding light, changing its appearance day by day.
Work title: 鏡耀の松 (きょうようのまつ) / Bonsai of Reflected Light
Artist: yooolk
Exhibition period: June 2026 – approximately 2 years (planned)
Venue: Entrance facade of "Market of Love and Madness" at Laforet Harajuku
Planning and Direction: Blue Marble
About the Artist: yooolk
yooolk is an artist, filmmaker, and art director who graduated from the Department of Graphic Design at Tama Art University. After working with creative team "AC-bu," yooolk began working under this solo name. With over 20 years in animation and video production, yooolk also started creating paintings and art from around 2019. Current work combines video, painting, objects, and light in spatial expression, exploring experiences in which viewers enter the work itself.
