"Oz no Tabi EXPO 2026" (オズの旅EXPO 2026), a travel event for finding your next destination, takes place on Friday, October 30 and Saturday, October 31, 2026, at Marucube on the first floor of the Marunouchi Building in Tokyo. The event is organized by Starts Publishing Co., Ltd., which publishes OZ magazine and operates the OZmall website. Oz no Tabi EXPO began in 2013, and this year marks its 11th edition.
This year's theme is "two special days where you can experience, with all five senses, travel hints that make you want to head out on a trip." Through travel destination consultation booths, snack sales and workshop experiences, and an introduction of travel goods, the event offers hints for your next journey.
Oz no Tabi EXPO 2026 Overview
- Event name: Oz no Tabi EXPO 2026
- Dates: Friday, October 30 and Saturday, October 31, 2026
- Hours: 11:00 AM to 7:00 PM (until 6:00 PM on October 31)
- Venue: Marucube, 1F Marunouchi Building (2-4-1 Marunouchi, Chiyoda-ku, Tokyo)
- Admission: Free (the cost of purchased products is separate)
Message from Oz no Tabi EXPO 2026
Since the first edition, Oz no Tabi EXPO has offered a variety of travel ideas, each year along with a keyword that reflects the times. For the 11th edition, "Oz no Tabi EXPO 2026" gathers many travel topics under the theme "Full of discoveries that tickle your wanderlust!" See, listen, and touch: it is a special two days that will make you like Japan even more.
※Photo from the 2025 event
Exciting Activities Are in Preparation, Including a Keyword Hunt at the Venue for Toto Goods
This edition of the EXPO features a fun activity of searching for keywords hidden around the venue. Enter the keywords you find at each booth and answer a survey to receive a tote bag designed with Toto, the official character of OZ magazine. Quantities are limited and the bags are available only while supplies last, so visit early.
※Photo from the 2025 event
Seven Booths Featuring Great Things, Experiences, and People from Across Japan
1. Food and Sightseeing Alike: The Latest Information on Aomori, Best Enjoyed in Winter
Aomori Prefecture offers food and scenery that can be enjoyed especially in winter. At the venue, guests can learn about winter flavors available only in Aomori and recommended sightseeing spots. Pick up the latest edition of "Aomori Kiko," the official Aomori Prefecture brochure that packs in the charms of both winter and spring. Guests who answer a survey also receive an apple snack on a first-come basis.
2. Kochi Karuta Cards Teach You the "Aru-Aru" of Kochi
Representing "Kochi, the Ultimate Countryside," the "Kochi Karuta" cards introduce Kochi's "aru-aru" (relatable everyday quirks) in a 5-7-5 rhythm and are on sale at the booth. A tourism concierge also visits from "Marugoto Kochi," Kochi Prefecture's antenna shop. Get the best Kochi information and build your excitement for the trip.
3. Discover the Charms of Regions and Inns While Enjoying a Quiz
Take on the difficult "travel quiz" created by the staff of two ryokan, "Shinshu no Yu Seifuen" in Nagano Prefecture and "Yukemuri no Sato Kashiwaya" in Tochigi Prefecture, and discover the charms of the two ryokan and their surrounding areas. Those who answer every question correctly can take part in a Garapon lottery, and all participants receive a novelty gift. Event-exclusive accommodation plans offering good value are also introduced.
4. Experience the Nature and Culture of Each Island: A Guide to the Tokyo Islands
Tokyo has 11 nature-rich islands. By answering a few simple questions in the "Tokyo Recommended Island Diagnosis," guests find out which island suits them right now and receive a diagnosis card that introduces the island's charms. Participants also receive a recommended souvenir from each island on a first-come basis. It is a chance to easily discover the charms of these distinctive islands.
5. Exploring the Charms of "Asuka-Fujiwara," Newly Selected as a Japanese World Heritage Site
The "飛鳥・藤原の宮都" (Asuka-Fujiwara palaces and capital) was inscribed as a World Cultural Heritage site in July 2026. The booth introduces recommended Nara sightseeing spots, centered on the currently noteworthy Asuka and Fujiwara area. On Friday, October 30, Emi Adachi, who is active as the "Hotoke Joshi" (Buddha Lady), also appears at the booth with a corner where she recommends Buddhist statues, temples and shrines in Nara that suit each visitor.
6. A Photo Exhibition Showing the Charms of Fukui Prefecture, Now Easier to Visit
Thanks to the extension of the Hokuriku Shinkansen, Fukui Prefecture can now be reached from Tokyo in as little as 2 hours 49 minutes. At the venue, the booth introduces favorite spots discovered by the Oz Reporters, the reader influencer organization of OZmall and OZ magazine, who actually visited Fukui. Vote for the spot you most want to visit and receive a Fukui snack on a first-come basis.
7. Chiba-kun Visits Too! A Chiba Prefecture Guide Full of Art
Two art festivals will be held next March (2027): "Boso International Art Festival Art x Mix 2027" (房総国際芸術祭 アート×ミックス2027) and "空・水・空芸術祭." At the venue, in addition to a workshop for making original pin badges, related goods and exchange tickets for artwork viewing passports are on sale. Chiba-kun also visits on Friday, October 30 only!
Sponsors and Cooperating Organizations
Aomori Tourism and International Exchange Organization, Kochi Prefecture, Starts Resort, Tokyo Islands Tourism Collaboration Promotion Council, Nara Prefecture, Fukui Prefecture, Boso International Art Festival Art x Mix 2027 (房総国際芸術祭 アート×ミックス2027) / 空・水・空芸術祭
Notes
※Event details are subject to change.
※Depending on procurement and other circumstances, some products on sale may change. Products on sale and novelty gifts end as soon as stock runs out.
※The event will be filmed on the day, and the footage may be published or broadcast later on OZmall, OZ magazine, and other media. Please attend with this understanding.
