Taiwan Culture Festival, an event that brings Taiwanese food culture, lifestyle, and tourism to Japan, takes place over three days from Saturday, October 10 to Monday, October 12, 2026 (a national holiday). The venue is the Tokyo City i Performance Zone on the first basement floor of KITTE Marunouchi in Tokyo.
Alongside popular shops that have joined past editions, many new exhibitors appear this time. Whether you love Taiwan or have never been, the festival offers the feeling of strolling through Taiwanese streets without leaving Tokyo.
The first day, October 10, is also Taiwan's important National Day (Double Ten Day), which is celebrated on a grand scale in Taiwan every year. Timed to coincide with it, the festival offers a chance to feel the food, culture, and tourism of Taiwan up close.
Exhibitor Booths: 22 Booths Offering Taiwanese Flavors, Culture, and Daily Life
This edition features 22 booths, the most ever for an event held at KITTE. Taiwanese gourmet food, sweets, tea, goods, beauty items, tourist information, and more come together so that you can enjoy Taiwan with all five senses.
Taste Taiwan: Authentic Gourmet Food and Taiwanese Home Cooking
美麗 MEILI: Lu rou fan (braised pork rice)
ハッピー夢工房: Chimaki (rice dumplings)
台湾老劉胡椒餅: Pepper buns (hujiao bing)
福来物産: Taiwanese sausage rice ball
Gourmet booths serve flavors that are loved on Taiwan's street corners and in its homes.
美麗 MEILI, a Taiwanese cafe restaurant in Shimotakaido, Tokyo, offers its popular lu rou fan bento, homemade pineapple cakes, Taiwanese tea pudding, and other distinctly Taiwanese tastes.
ハッピー夢工房, run by a mother from Tainan, Taiwan, introduces warm Taiwanese home cooking that treasures the flavors of her hometown. 台湾老劉胡椒餅, a long-established shop founded in Taipei in 1960, serves pepper buns with a fragrant crust filled with meat and green onions.
福来物産 stocks seasonings and frozen foods that are popular in Taiwan, so you can enjoy Taiwanese flavors at home too.
(Due to venue restrictions, eating and drinking inside the building is not allowed. Food is available for takeout only, so please keep this in mind in advance.)
Taiwanese Sweets and Sweet Treats: Taiwanese Confections That Make Perfect Souvenirs
HOLIJI 好日子: Fruit galette
甜鹹・好時好来: Nougat crackers
PICA MARKET: Hot sauce
ワークキャピタル株式会社: Shiitake tsukudani
Sweets that make use of ingredients and traditions unique to Taiwan are gathered here.
HOLIJI 好日子 is a baked-goods brand that uses Taiwanese tea and tropical fruits. Its lineup, which aims to bring small moments of happiness to everyday life, includes galettes scented with Taiwanese tea and lychee-flavored baked treats.
The Taiwanese tea specialty shop 好時好来 and the handmade nougat (牛軋糖) brand 甜鹹 suggest a special tea time with Taiwanese tea and sweets.
PICA MARKET introduces nougat crackers and dried fruits that are popular in Taiwan, along with the Taiwan-born hot sauce 辣太后, which makes its first appearance in Japan. The booth covers a wide range of Taiwanese flavors, from sweet to spicy.
ワークキャピタル株式会社 brings the classic Taiwanese dish 滷肉飯 and Taiwanese sweets made with lychees from Kaohsiung.
Taiwanese Tea and Coffee Culture: A Fragrant Cup
聞香堂: Alishan oolong tea
台湾百貨店（天香回味）: Taiwanese tea
飯田橋珈琲焙煎所: Taiwan-grown coffee
These booths introduce the depth of Taiwanese tea and Taiwanese coffee, two of the island's signature drinks.
聞香堂 sells a carefully selected range of aroma-focused Taiwanese teas, including Alishan oolong tea, Mixiang tea (蜜香茶), Four Seasons Spring tea (四季春茶), and Jinxuan tea (金萱茶).
台湾百貨店（天香回味） serves Taiwanese tea made with pesticide-free tea leaves, with no added flavorings or additives, for a natural taste.
飯田橋珈琲焙煎所 introduces Taiwanese coffee, chosen through visits to farms in Taiwan and close ties with the producers. It offers a side of Taiwan that is different from its tea.
Items That Color Daily Life in Taiwan: Goods and Lifestyle Items
Taiwan Love: Fisherman-woven bag
風色 Selection: Natural serpentine
Lantern: Lantern hairpin (kanzashi)
養泉商行: Nut and huajiao pepper sauce (堅果花椒醬)
These booths present items that convey Taiwan's daily life, nature, and culture.
The Taiwanese select shop Taiwan Love sells foods and goods that have long been loved in Taiwan, along with items that fit into everyday life.
風色 Selection offers lifestyle products that make use of Taiwanese natural materials, such as natural serpentine from Hualien and Beitou hot spring mineral deposits.
Lantern sells accessories that blend Kawagoe's lantern culture with Taiwanese lanterns, bringing the warm glow reminiscent of Taiwan's night markets and street corners.
養泉商行 offers seasonings that bring Taiwanese flavors into the home, with products that let you feel Taiwan from your dinner table.
Taiwanese Beauty and Wellness: Embracing the Gifts of Nature
YOF-beauty WEB store: Hair care set
台湾蜂蜜専門店 蜂盛貴: Taiwanese honey set
BOLA JAPAN 海の珍味－からすみ: Karasumi (bottarga) in oil
Beauty and food brands that make use of Taiwan's natural materials also take part.
YOF-beauty WEB store is a botanical brand born in Taiwan. It sells shampoo and skincare products that use the natural cleansing properties of soapberry (ムクロジ).
台湾蜂蜜専門店 蜂盛貴 introduces pure, unheated, additive-free honey carefully selected from beekeepers across Taiwan. You can enjoy the aromas and flavors unique to Taiwan, such as longan and lychee.
BOLA JAPAN 海の珍味－からすみ centers on karasumi, a traditional food nurtured by Taiwan's sea and sun, offering Taiwanese flavors that also suit gift-giving.
Learn About Taiwan's History and Culture: Passing On the Appeal of Taiwan
台湾世界遺産登録応援会・アジアンノット: Taiwan-patterned accessories
工業技術研究院（ITRI）: Dorayaki made with Taiwan-grown quinoa
This is a booth area where visitors can learn about Taiwan's history, nature, and traditional culture.
台湾世界遺産登録応援会・アジアンノット introduces 18 candidate World Heritage sites in Taiwan, sharing the appeal of the island's rich cultural and natural heritage.
工業技術研究院（ITRI） presents a special dorayaki that combines the traditional grains cherished by Taiwan's indigenous peoples, Taiwanese millet and red quinoa, with the craftsmanship of Japanese artisans.
Learn More About Taiwan: Tourist Information and Regional Appeal
A corner introducing tourist information and the appeal of regions across Taiwan is also set up.
Through tourist brochures provided by the Tainan, Kaohsiung, and Taoyuan tourism bureaus, visitors can pick up information on the history, culture, nature, and food of different parts of Taiwan, helping to plan their next trip there.
From Japan, the event is supported by Buzen City in Fukuoka Prefecture, which introduces regional ties built through exchange with Taiwan, along with the appeal of each region.
Event Details
- Event name: Taiwan Culture Festival 2026 Spring
- Dates and hours: October 10, 2026 (Saturday) to October 12, 2026 (Monday, national holiday), 11:00 AM to 7:00 PM
- Venue: Tokyo City i Performance Zone (KITTE Marunouchi, first basement floor, Tokyo)
- Admission: Free
- Official Instagram: https://www.instagram.com/taiwanbunkasai/
