Men's brand PAPAS, operated by Papas Co., Ltd., is running the styling series "Yataro's Coordinate," led by Creative Officer Yataro Matsuura, across the brand's official Instagram and website.
Through the perspective of Matsuura, who has served as Creative Officer since the 2026 fall/winter season, the series introduces free-spirited ways to combine PAPAS pieces and enjoy putting an outfit together.
Wearing clothes that feel like you, comfortably and on your own terms — "Yataro's Coordinate" proposes that kind of PAPAS style, filtered through Matsuura's distinctive sensibility.
What Is "Yataro's Coordinate"?
It's a styling series by Yataro Matsuura running on PAPAS's official Instagram, offering hints on how to combine and enjoy PAPAS clothing that can be worked into everyday outfits. The official website pairs each coordinate that appears on Instagram with the items used to put it together.
"Yataro's Coordinate" Vol. 1
On August 17, 2026, the official website published the first installment introducing the items featured in "Yataro's Coordinate." Alongside Matsuura's styling, it shows the PAPAS items used in each coordinate, offering a look at the brand's adult casual style that's easy to work into an everyday wardrobe.
"Yataro's Coordinate" Vol. 2
On September 15, 2026, "Yataro's Coordinate vol.02" went live, introducing a new styling built around PAPAS items through Matsuura's distinctive eye. It's not just about the clothes themselves — new expressions emerge from how pieces are combined and worn. "Yataro's Coordinate" offers hints for thinking through the coming season's outfits.
Future installments of "Yataro's Coordinate" will also be introduced on PAPAS's official Instagram.
@papas_jpn_official
https://www.instagram.com/papas_jpn_official/
Yataro Matsuura
Essayist, editor, and creative director. Former editor-in-chief of Kurashi no Techo. Beyond his writing, he is active across a range of fields including corporate branding, product development, and consulting. He became PAPAS's Creative Officer starting with the 2026 fall/winter season.
"Yataro's Coordinate" Overview
Name: Yataro's Coordinate
Concept: A styling series proposing adult outfits by freely combining PAPAS items through the distinct perspective of PAPAS Creative Officer Yataro Matsuura. Beyond the clothes' own appeal, it introduces new ways to enjoy fashion through how pieces are combined and worn.
PAPAS Official Instagram: https://www.instagram.com/papas_jpn_official/
PAPAS Official Website: https://papas.jpn.com/ja/
"Yataro's Coordinate vol.02": https://papas.jpn.com/ja/news/yataros_coordinate_260915
