As early February brings the first hints of spring, PARCELLE JEWELRY Umeda Store presents a captivating lineup of new jewelry designs and exclusive events. From whimsical strawberry jewelry to elegant botanical rings, the month offers multiple opportunities to discover distinctive pieces crafted by Japanese artisans.
Valentine's Limited: Strawberry Jewelry
Available exclusively at PARCELLE JEWELRY Umeda Store through February 14, the limited strawberry jewelry collection features designs inspired by ripened fruit. The collection showcases deep, lustrous colors reminiscent of mature berries, with plump forms studded with gems using intricate pavé setting techniques.
The strawberry pieces maintain a refined presence rather than excessive sweetness, incorporating substantial precious metal volume with precise pavé settings that create a sophisticated silhouette. This balance makes them suitable for everyday wear while adding a subtle touch of playfulness to adult ensembles.
For details and availability, contact PARCELLE JEWELRY Umeda Store directly at 06-6345-1089.
New Arrivals
Primula: Two Flowers Capturing Endings and Beginnings
Named after the Latin word for primrose, "Primula" rings feature asymmetrical flower designs on either side. The contrasting blooms represent the transition from winter to spring—one showing the final moment of fading, the other displaying full bloom. This design embodies both the fragility and vitality of flowers in a single piece.
The delicate layering of petals combined with strategic gemstone placement creates a design that balances charm with understated elegance. Since its appearance in the brand's photobook, the botanical series has received numerous inquiries, and the Umeda Store now offers over 30 variations.
These rings work beautifully alone or stacked with the strawberry jewelry collection, and two Primula rings can be combined to create a bouquet-like effect on the finger.
Primula rings start at ¥90,200 (9K yellow gold, natural stones, diamonds)
Luce: Five Stones Gathering Light
The Luce collection features five small colored gemstones arranged in precise rows. These rings capture light with a calm brilliance, adding subtle color to fingertips.
The delicate three-point setting allows the stones to gather natural light, revealing depth in their coloration. The modest size makes these rings easy to incorporate into daily wear, while stacking multiple pieces creates varied expressions suitable for different styles and seasons.
Reference price: ¥53,900 (with pink sapphire, Swiss blue topaz, peridot, citrine, and garnet)
Palette: Rose Cut Gemstones in Layered Colors
The Palette collection showcases antique-style rose cut gemstones as the centerpiece, part of the Silver series offering choices between three different metal finishes and varied stone arrangements.
The K18 plating option features warm golden tones paired with brown and snow white diamonds or colorful sapphires for a vibrant palette. Rhodium plating creates a silver-white finish complemented by blue, pink, and green gemstones for a refreshing appearance. The black plated version uses dark borders to emphasize gemstone color and brilliance, adding depth to the design.
While maintaining substantial metal volume, these silver pieces offer a lighter wearing experience. The varying color combinations and textures make them accessible additions to everyday wear.
Palette rings start at ¥130,900 (silver with plating, diamonds, natural stones)
February Jewelry Events
This month, PARCELLE JEWELRY Umeda Store hosts three distinct jewelry events, each offering different experiences from viewing completed pieces to selecting raw stones and discussing fully custom orders.
For reservations and inquiries, contact PARCELLE JEWELRY Umeda Store: 06-6345-1089
While walk-ins are welcome, reservations receive priority service during peak times.
TRUNK SHOW: February 5-6
The monthly two-day trunk show provides early access to new designs and limited collections before general release. This event features the highest concentration of jewelry available in-store for the month.
February's trunk show follows a "classical" theme, featuring rings and pendants with eight-facet cut diamonds. These 17-faceted diamonds display broader faces than standard brilliant cuts, producing distinctively clear, white brilliance. The platinum settings with bubble-set techniques maximize light capture for refined sparkle.
The event also introduces the "Pomme" series featuring akoya pearls and Gambier black pearls. Previously created with colored stones, this series now incorporates pearls ranging from white to metallic black.
Additional pieces include rings with tapered-cut sapphires arranged in single rows, "Mille Chainon" featuring rubies acquired by founder Taisuke Narisawa, and versions set with diamonds and aquamarine.
STONE marché: February 14-15
The monthly stone market presents approximately 100 distinctive gemstones available for purchase as loose stones or for custom jewelry creation. During the event, loose stones are offered at roughly half their regular price.
February's selection emphasizes colors evoking early spring: lemon quartz reminiscent of rapeseed blossoms, fresh green emeralds and peridots suggesting new shoots, and warm pink rhodochrosites. The collection reflects the seasonal transition with naturally inspired hues.
As February's birthstone, amethyst appears in multiple shades and cuts, including large loose stones of Cachaçrai amethyst from a now-closed mine. The deep purple brilliance becomes particularly pronounced with certain cuts.
In celebration of Valentine's Day, heart-shaped colored stones and diamonds are also available. Selected stones can be crafted into jewelry through consultation, with completion requiring approximately three months due to the handcrafted process.
Caravan: February 28
"Caravan" is a special event where PARCELLE JEWELRY's founding members—representative Kotoe Shinada, designer and buyer Yoko Miyamoto, and founder and designer Taisuke Narisawa—provide direct consultation on jewelry creation and gemstone selection.
February's Caravan focuses on "rare stones," featuring gemstones not commonly available in-store. Miyamoto has curated stones she encountered for the first time, along with single-acquisition pieces and gems from limited sources or origins.
The selection includes "jeremejevite," "vayrynenite," "color-change zircon," and "andalusite"—all stones with restricted circulation available only during the event. These represent true encounters with rare gems.
Selected stones can be discussed for custom settings on-site. In addition to customizing existing designs, full custom orders are available with Miyamoto creating design sketches while arranging stones directly. The process is accessible even for first-time customers, with completed pieces requiring approximately three months for delivery.
PARCELLE JEWELRY Umeda Store
Consistently achieving top sales performance on the second floor of Hanshin Umeda Main Store, PARCELLE JEWELRY Umeda offers a spacious environment recreating the atmosphere of the Tokyo Ebisu flagship store. The location showcases the brand's characteristically free yet classical collections.
- Store Manager: Junna Kadota (@junna_parcelle)
- Location: Hanshin Umeda Main Store 2F, Accessory Section, 1-13-13 Umeda, Kita-ku, Osaka 530-8224
- Phone: 06-6345-1089 (direct line)
- Email: info@parcelle.jp
- Instagram: https://www.instagram.com/parcelle_hanshin/
- Hours: 10:00 AM to 8:00 PM
- Closed: Following department store closure days
Business days and hours subject to change.
About PARCELLE JEWELRY
Beginning in 2013 from a small street-level shop in Tokyo's Ebisu district, PARCELLE JEWELRY operates under the concept "jewelry that stays close to your heart." Each piece is carefully crafted one by one by Japanese artisans using time-honored techniques, serving as partners that enhance daily life.
The brand currently operates at Ebisu flagship store, Takashimaya locations in Shinjuku, Yokohama, Kyoto, Osaka, and Iyotetsu (Matsuyama), Hanshin Umeda Main Store, Abeno Harukas, Daimaru Fukuoka Tenjin, Tsuruya Department Store, and various pop-up shops nationwide.
- Operating Company: PARCELLE Co., Ltd.
- Representative: Kotoe Shinada (@kotoe_parcelle)
- Founded: 2013 (incorporated 2015)
- Head Office: Osaki Building 5F, 3-27-13 Shibuya, Shibuya-ku, Tokyo 150-0002
- Corporate Site: https://parcelle.jp/
- Online Store: https://parcelle-jewelry.com/
- Instagram: https://www.instagram.com/parcelle_jewelry/
- Official LINE: https://page.line.me/713ofhwa
- Official Xiaohongshu: https://www.xiaohongshu.com/user/profile/673ae7d8000000001d02c69d
Information current as of publication date and subject to change without notice.
All PARCELLE JEWELRY items are one-of-a-kind pieces. Natural stone and diamond arrangements vary individually. Images represent product examples. Items are available in limited quantities while supplies last.
