BRILLIANCE+, the diamond jewelry brand that carries more than 30,000 natural diamonds along with carbon-neutral lab-grown diamonds and is run by Dream Fields Co., Ltd. (Chuo Ward, Tokyo), is holding a wedding ring custom order event where couples can choose their ring's color from a full lineup of 8 shades, including 4 limited colors. The event runs from Friday, July 17, exclusively at the brand's three directly-run showrooms in Ginza, Osaka, and Nagoya.
A Wide Range of Colors, Just for This Event, to Bring Each Couple's Ideal Ring to Life
For this event, couples can order their wedding rings in any of 8 total colors: the four materials normally offered — platinum, gold, pink gold, and champagne gold — plus four special colors available only for a limited time.
With such a delicate range of gradations to choose from, couples are sure to find a color that matches them as a pair.
Special Colors Available Only for This Event
Steel Gold
A deep black steel gold with a sleek, modern tone that gives off a presence unlike any other color. The name "Steel" carries the wish that the couple's bond will be bound as strongly and firmly as steel.
Camel Gold
A gold tone that feels warm and refined, sitting comfortably on the skin while still holding a subtle presence. Its warmth is also meant to represent quietly protecting each other's feelings.
Olive Gold
A striking green tone reminiscent of nature, combining a beautiful color with a calm, settled feel. The olive has long been considered a sacred plant, seen not only as a symbol of peace but also as a symbol of a harmonious family and marriage.
Mandarin Gold
A color reminiscent of orange, a hue used in European wedding ceremonies to carry wishes for a happy marriage. It has more depth and red tone than the brand's standard pink gold.
Classic Colors Are Also Available
Platinum
A white metal with a beautiful shine that pairs especially well with a shiromuku wedding kimono, making it the most beloved bridal ring material in Japan. Because it resists tarnishing and discoloration, it is sometimes called a symbol of an "eternal love" that nothing can corrupt.
Yellow Gold
A striking, vividly colored gold with a strong shine that has long been a favorite bridal ring material in the West. With its stylish look, more people in Japan are also choosing to wear it as a fashion piece.
Champagne Gold
A gold tone reminiscent of champagne poured into a glass, and one of BRILLIANCE+'s most popular colors. Sitting between yellow and white, it has a calm feel that is supported by people of any gender.
Pink Gold
Pink gold achieves its delicate pink hue by adding copper and zinc to gold. Its soft, gentle impression also makes it a good choice for giving a lighter feel to wide, substantial ring designs.
*Prices vary depending on color, size, width, and other specifications. Please check the event's special site for details.
Design: The Ever-Popular "Vintage," a Favorite Since Its Debut
The ring design offered for this event is Vintage, one of BRILLIANCE+'s most consistently popular styles. Its warm texture feels comfortable on the skin from the moment it's worn, making it a recommended choice for those who like a fashionable look.
Design details: https://www.brilliance.co.jp/marriage/promotion/vintage.html
*Among the designs featured on the above page, half-eternity styles cannot be ordered in the limited colors.
Every Detail Can Be Customized for the Perfect Wedding Ring
Beyond color, the event also lets couples choose from 5 ring widths in 0.5 mm increments and decide whether to add a diamond. Options such as engraving on the inside of the ring and a secret birthstone are also available.
8 Colors Custom Order Event Overview
A showroom-exclusive wedding ring custom order event based on BRILLIANCE+'s popular Vintage design, offering a choice of 8 total colors, including 4 limited colors.
Period: Friday, July 17 – Sunday, October 25, 2026 (*Follows each showroom's regular holiday schedule)
Venues:
Ginza Showroom: https://www.brilliance.co.jp/showroom/ginza-showroom.html
Osaka Showroom: https://www.brilliance.co.jp/showroom/osaka-showroom.html
Nagoya Showroom: https://www.brilliance.co.jp/showroom/nagoya-showroom.html
All three showrooms are located in areas that are also enjoyable to stroll around, making them a good stop to pair with a day off.
Special site: https://www.brilliance.co.jp/campaign/color-event
