Fujiya has launched a new café concept called "Peko-chan Milky Time," offering drinks and a variety of sweets inspired by the long-selling candy "Milky." This café-style location features beverages and sweet items that capture the gentle milk flavor of Milky, including donuts, pies, muffins, cakes, and soft-serve ice cream. The café provides a new way to enjoy the Milky brand with a wide selection of treats for all ages. Visitors can relax in a café space enveloped in the world of Milky.
First Location Opens Next to Urawa-Misono Station Ticket Gate - Perfect Rest Spot During Events
The first "Peko-chan Milky Time" café location is situated in a prime spot right next to the ticket gate at Urawa-Misono Station on the Saitama Rapid Railway. It can be used as a rest spot during nearby events, as well as for quick visits during commutes, meet-ups, time adjustments, or relaxation time, serving various daily and event-related needs.
Peko-chan Milky Time Urawa-Misono Store
Opening: January 28, 2026 (Wednesday) 10:00 AM
Address: 2nd Floor, Urawa-Misono Station, 4-12 Misono, Midori-ku, Saitama City, Saitama Prefecture
Phone: 048-711-3186
Business Hours: 10:00 AM to 8:00 PM
Seating: 8 counter seats, 20 table seats
Sample Menu Items:
- Nomu Milky (various flavors)
- Premium Milky Soft-Serve Ice Cream
- Milky Pie (various types)
- Milky Donuts (various types)
- Milky Muffins (various types)
- Cakes (various types)
- Coffee and other beverages
And more
Relax with Drinks and Sweets Inspired by Milky's Flavor
To celebrate the opening of "Peko-chan Milky Time Urawa-Misono Store," Milky-flavored drinks, pies, and cakes have been introduced. Each item captures the taste of Milky, and finding the perfect pairing between drinks and sweets is one of the enjoyable aspects of visiting "Peko-chan Milky Time."
◆ Refreshing and Easy-to-Drink Milky-Flavored Beverage "Nomu Milky"
"Nomu Milky" offers the gentle sweetness of Milky in a refreshing, easy-to-drink beverage. Standard options include coffee, tea, matcha, and hojicha, plus seasonal chai. All drinks are available hot or iced to match your mood.
[Winter Limited] Nomu Milky (Chai)
Hot/Iced: ¥450 each (tax included)
A special cup combining Milky's gentle sweetness with spiced tea. The subtle spice creates a pleasant, rewarding drink. Available only during winter.
Nomu Milky (Ikeda Matcha)
Hot/Iced: ¥450 each (tax included)
Uses matcha from Ikeda Tea Manufacturing, a long-established tea merchant in Kagoshima Prefecture with one of Japan's few "10th Grade Tea Masters." This premium cup blends the deep umami of carefully selected matcha with Milky's gentle, mellow sweetness.
Nomu Milky (Ikeda Hojicha)
Hot/Iced: ¥450 each (tax included)
Features luxurious hojicha from Ikeda Tea Manufacturing in Kagoshima Prefecture. A special cup where the fragrant aroma of carefully roasted hojicha blends with Milky's gentle, mellow sweetness.
◆ First-Time Products Available Only at "Peko-chan Milky Time": Milky Pie
The "Milky Pie" series features in-house butter-flavored pastry with a filling that uses Milky's condensed milk as a secret ingredient. For eat-in orders, the pies are served warm. These exclusive items can only be enjoyed at "Peko-chan Milky Time."
Meat Pie (Uses Plant-Based Meat)
¥345 (tax included)
Filled with chili meat made from plant-based meat, topped with grated cheese, and baked until fragrant.
Apple Pie
¥324 (tax included)
Packed with cinnamon-spiced caramel-flavored apple filling, topped with crumble, and baked until fragrant.
Anko Pie (Uses Hokkaido Azuki Beans)
¥324 (tax included)
Layered with gyuhi (soft mochi), baked until fragrant, and topped generously with chunky red bean paste made from Hokkaido azuki beans.
◆ Roll Cake Full of Milky Flavor: "Fluffy Milky Cream Roll"
Fluffy Milky Cream Roll
¥495 (tax included)
Pure white Milky roll sponge filled generously with Milky cream. Topped with piped Milky sauce as an accent.
Other items include donuts, muffins, and soft-serve ice cream. Value set menus combining drinks are also available.
Peko-chan and Tamasaburo Appear on Opening Day!
On the opening day, January 28, 2026 (Wednesday), Fujiya's "Peko-chan" and Saitama Rapid Railway's character "Tamasaburo" will appear at a special event to celebrate the opening of "Peko-chan Milky Time Urawa-Misono Store." Greetings and photo opportunities with Peko-chan and Tamasaburo are planned. Peko-chan will appear wearing a Saitama Rapid Railway uniform - a rare sight available only here. Come visit to see this exclusive appearance!
■ Peko-chan & Tamasaburo Greeting (3 sessions planned)
[Times] 11:00 AM / 1:00 PM / 3:00 PM
*Approximately 20 minutes each
[Location] Near Urawa-Misono Store
*Times may change or the event may be canceled depending on circumstances.
"Peko-chan Milky Time Urawa-Misono Store" Opening Celebration Events
To celebrate the opening of "Peko-chan Milky Time Urawa-Misono Store," a lucky bag sale and lottery event will be held. The lucky bags include Fujiya sweets, goods, and coupons usable at "Peko-chan Milky Time" - a great value with limited quantities, so purchase early.
● Opening Celebration Lucky Bag Sale
"Peko-chan Milky Time Happy Bag" ¥2,525 (tax included)
Contents:
- Peko Sable (5 pieces)
- Milky Bag
- Peko-chan Milky Cookies 2 pieces
- Peko-chan Milky Time Mug Cup
- Peko-chan Milky Time Tote Bag
- Tamasaburo Clear File
- Coupons usable at "Peko-chan Milky Time"
*Limited quantities - ends when sold out.
● Lottery Event
From January 28, 2026 (Wednesday) through February 1 (Sunday) - 5 days - customers who purchase ¥1,200 or more (tax included) at "Peko-chan Milky Time Urawa-Misono Store" can participate in the lottery.
1st Prize: Peko-chan Jumbo Plush
2nd Prize: Tabletop Peko-chan Doll (Brown)
3rd Prize: Choice of Original Color Tote Bag (Smile Mark)
4th Prize: Choice of Baked Goods (Baumkuchen, Milky Baumkuchen, Peko-chan Milky Cookies)
5th Prize: Peko-chan Milky Time Sticker
*Prizes are limited daily and end when sold out.
*For selectable prizes, availability may be limited depending on stock.
A small café filled with gentle Milky aroma,
created by Peko-chan.
Sweets and drinks made with Milky,
each one crafted with care
by Peko-chan herself.
Softly sweet and somehow nostalgic.
With every sip and bite,
the gentleness melts your heart.
This is a place to pause
in the midst of busy days.
Your very own "healing time"
wrapped in Milky.
*All images are for illustrative purposes.
*Product content and designs may change.
*Eat-in and takeout prices are the same (tax included). Tax-excluded prices differ.
Fujiya Website
https://www.fujiya-peko.co.jp/
"Peko-chan Milky Café" Special Page
