Three restaurant-exclusive labels from Australian wine brand Pete's Pure are being introduced to Japan from late May 2026. The new lineup consists of the Pete's Pure Cabernet Sauvignon Limited Edition, Pete's Pure Chardonnay Limited Edition, and Pete's Pure Sparkling Limited Edition.
These are the first restaurant-only products Pete's Pure has launched in Japan. The bottles stand out with a sleek design crafted for the dining-out setting, combining a black-and-gold color scheme with the brand's signature "Uncle Pete" mustache figure at the center of the label and "LIMITED EDITION" printed below. All three wines share a pure, approachable character—balancing juicy fruit flavors with freshness—making them versatile partners for a broad range of dishes, whether served by the glass or paired with food.
About Pete's Pure
Pete's Pure is an Australian wine brand that Enoteca has distributed in Japan as the authorized agent since 2022. The current Japan lineup includes six still wines alongside two sparkling wines that were added in April 2026.
Founded in 2015, the brand is relatively young but has steadily gained recognition for its strong quality-to-price ratio. The "Uncle Pete" character on the label is modeled after a former vineyard manager, representing the brand's commitment to caring for the land and taking a hands-on approach in the vineyard. Pete's Pure also focuses on environmentally conscious production, incorporating organic fertilizers and recycled materials.
At the 13th Sakura Award 2026, the Pete's Pure Chardonnay 2024 received a Diamond Trophy, highlighting the brand's growing reputation for quality.
