Yokohama Red Brick Warehouse is running a special collaboration campaign with Sanrio's Pompompurin, who topped the 2026 Sanrio Character Ranking, across Buildings 1 and 2 from August 14 (Friday) to September 13 (Sunday), 2026 — 31 days in total. The campaign is timed to "Pomfes," a music festival Sanrio is holding at the Yokohama Red Brick Warehouse Event Plaza on September 12–13 to celebrate Pompompurin's 30th debut anniversary.
Pomfes brings artist live performances, food, games, and limited-edition merchandise to the Event Plaza over its two-day run. To join in celebrating Pompompurin's milestone anniversary alongside the festival, Yokohama Red Brick Warehouse is hosting its own collaboration campaign inside Buildings 1 and 2 for the full period leading up to and including the festival weekend.
The campaign includes a free sticker gift with qualifying purchases, a giant photo-spot balloon, and a digital stamp rally that rewards visitors with a limited acrylic charm — giving visitors plenty of ways to enjoy Pompompurin around the complex.
Campaign Highlights
Free 30th Anniversary "Original Sticker" With Qualifying Purchases
Visitors who spend ¥2,000 (tax included) or more in a single receipt at participating stores in Buildings 1 and 2 can receive one Pompompurin 30th anniversary-design "original sticker" at checkout.
- Sticker supplies are limited and the gift ends once they run out, even during the campaign period.
- KENELE STAND (Building 2, 2F) is not a participating store.
Approximately 2-Meter "Giant Balloon" Featuring the Whole Team Pompompurin Cast
Next to "Re: Wharf" on the 3rd floor of Building 2, a cute balloon approximately 2 meters tall featuring the full Team Pompompurin cast welcomes visitors — a photo spot for anyone marking the 30th anniversary with a picture alongside the characters.
Digital Stamp Rally: Limited Digital Badges and an Acrylic Charm
After installing Sanrio's official "Omoide Badge" app, visitors who make their way to three photo spots inside Buildings 1 and 2 can collect a different-design "limited digital badge" at each one. Visitors who complete all three badges and show the screen at the Pomfes venue can also receive a "limited acrylic charm."
- Omoide Badge official site: https://omoidebadge.com/
- Participation requires installing the app and free registration for a "Sanrio+" membership.
- Participation is possible only from a smartphone; a stable network connection is recommended.
- Data charges for downloading the app and earning badges are the visitor's responsibility, and no responsibility is taken for connection trouble.
- Participation (earning badges, receiving the novelty) is limited to once per person.
- Novelty images are for illustration only; the acrylic charm's design and specifications may change.
- Photo spots remain up throughout the campaign period, but the limited acrylic charm ends once supplies run out.
Pompompurin-Themed Decor in the Food Court
On the walls of the glass box seating area in the Building 2, 1st floor food court, special decorations celebrating the 30th anniversary will be installed, so visitors can enjoy a meal surrounded by a Pompompurin design made just for the occasion.
Full campaign details are available on the official site: https://www.yokohama-akarenga.jp/brickguide/pompompurin/
About "Pomfes"
- Dates: September 12 (Saturday) – 13 (Sunday), 2026
- Venue: Yokohama Red Brick Warehouse Event Plaza
- Time: 11:00 AM to 5:30 PM
- Admission: Free (some paid content available)
- Organizer: Sanrio Co., Ltd.
- Official site: https://pompompurin30th.sanrio.co.jp/pomfes/
- Official X: https://x.com/pomfes_info
About Yokohama Red Brick Warehouse
Yokohama Red Brick Warehouse is a cultural and commercial complex built around a historic building more than 110 years old. The interior, which retains the character of the original warehouse, is lined with a variety of shops, restaurants, and cafes, and the plaza between the two buildings hosts events throughout the four seasons. The complex has welcomed more than 130 million visitors to date.
The adjacent Red Brick Park offers an open waterfront setting overlooking Yokohama Port and draws not only sightseers but also runners, dog walkers, and others enjoying the view. Visitors can watch ships passing by along with the Minato Mirai skyline, relax on the lawn, or set out on a cruise from the pier just in front of the park.
Facility name: Yokohama Red Brick Warehouse
Address: 1-1 Shinko, Naka-ku, Yokohama, Kanagawa
Access: About a 6-minute walk from Bashamichi Station or Nihon-odori Station on the Minatomirai Line; about a 12-minute walk from Minatomirai Station; about a 15-minute walk from Sakuragicho Station (JR / City Subway) via the Kishamichi Promenade; about a 15-minute walk from Kannai Station
Hours: Building 1, 10:00 AM to 7:00 PM / Building 2, 11:00 AM to 8:00 PM
- Cafe and restaurant hours vary by store.
- Hours for the Building 1 hall and event spaces vary by event.
- Hours are subject to change.
Website: https://www.yokohama-akarenga.jp
Details in this release are subject to change. All prices include tax. Images are for illustration only.
