PUMA Japan Corporation (Headquarters: Shinagawa-ku, Tokyo) announces the release of the "Velum SB Nitro," their first lifestyle silhouette in collaboration with footwear designer Salehe Bembury, launching on February 7, 2026 (Saturday).
A New Chapter in PUMA × Salehe Bembury Partnership
The Velum SB Nitro marks a new chapter in the collaboration between PUMA and Salehe Bembury, representing Bembury's first lifestyle-focused shoe in partnership with PUMA. This shoe was first unveiled at an exclusive event during Paris Fashion Week in June 2025, generating significant attention.
Biomorphic Design Inspired by Nature
The Velum SB Nitro embodies Salehe Bembury's imaginative creativity and biomorphic design philosophy inspired by natural forms. The shoe combines a lightweight engineered mesh upper with a three-dimensional printed cage, creating a design that merges natural impressions with futuristic expression. This structure, described as "5D printing," offers not only visual presence but also a tactile depth that can be felt when touched.
NITROFOAM™ Technology for Lightweight Comfort
The midsole features PUMA's NITROFOAM™ cushioning technology, which combines lightness and responsiveness to provide comfortable wear and stable support. The shoe debuts in a new "Rhubarb" colorway, with bold coloring and texture expression that incorporates performance perspectives, creating an unprecedented presence as a lifestyle footwear.
Product Details
Product Name: Velum SB Nitro
Suggested Retail Price: ¥28,600 (tax included)
Product Number: 313604
Color: 01
Where to Buy
The Velum SB Nitro will be available at PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA Official Online Store (https://jp.puma.com/jp/ja), PUMA App, and select retail locations. Please check individual store websites for availability, as product offerings may vary by location. Release dates and retail locations are subject to change.
About PUMA
PUMA is one of the world's leading sports brands, engaged in the design, development, sales, and marketing of footwear, apparel, and accessories. For 77 years, PUMA has accelerated the development of sports and culture through product development for athletes seeking "the fastest." PUMA is committed to expanding the possibilities of sports and self-expression, continuing to challenge itself so that athletes and everyone can achieve their best performance while valuing their individuality. Currently, PUMA offers performance products for football, running, training, basketball, golf, motorsports, and other categories, as well as lifestyle products inspired by each sport. Additionally, through collaborations with renowned designers and brands, PUMA promotes the wonderful aspects of sports to the fashion and street culture scenes. The PUMA Group includes PUMA, Cobra Golf, and stichd brands, with headquarters in Herzogenaurach, Germany. The company operates in over 120 countries with approximately 20,000 employees worldwide. For more information, visit https://jp.puma.com.
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