Kanro, the renowned Japanese confectionery company known for Kanro Candy and Puregumi gummies, is releasing a special collaboration with Sanrio's globally beloved Hello Kitty character. The "Puregumi × Hello Kitty" collection will launch nationwide on October 28, 2025 (Tuesday).
Additionally, starting November 11, 2025 (Tuesday), two more Hello Kitty products will debut: "Hello Kitty Candy," featuring rich fruit milk flavors available nationwide, and "Hello Kitty Tablet," a refreshing apple yogurt-flavored tablet sold at convenience stores and station kiosks across Japan.
Puregumi × Hello Kitty Special Website: https://kanro.jp/blogs/campaign/pure_hellokitty
Gummy Pieces Feature Hello Kitty-Inspired Red and White Assortment with Special Shapes
Puregumi is Kanro's signature gummy brand, launched in 2002. The product is characterized by its proprietary "sour powder" that delivers fresh sweet-and-sour flavors and a pleasant fruit pulp texture. The brand has garnered loyal fans across all age groups and leads the market as the No. 1 gummy brand by sales in Japan.
Hello Kitty celebrated her 50th anniversary in 2024 and continues to be loved worldwide for staying close to people's hearts. Recently, Hello Kitty ranked first in both the "High School Girl Community" and "Korean Community" categories of the "2025 First Half Trend Rankings by Community," demonstrating strong support from younger generations. With global recognition, approachability, and trendy appeal, Hello Kitty has also gained attention as a fashion icon. This marks the first-ever collaboration between the iconic character and Puregumi.
The flavor is apple, inspired by Hello Kitty. It offers a juicy, delightfully sweet-and-sour taste. The gummy pieces come in a red and white two-color assortment, featuring not only the standard heart shape but also special "Hello Kitty shapes," "ribbon shapes," and "apple shapes."
The packaging comes in five different retro-cute designs, showcasing adorable Hello Kitty moments—munching on Puregumi, winking, and posing alongside her twin sister Mimmy.
Perfect for daily snacks, quick hunger relief, or sharing with friends and colleagues, enjoy this special Hello Kitty collaboration with Puregumi.
Additional Hello Kitty Sweets from Kanro
Following the Puregumi collaboration, Kanro will release Hello Kitty-themed candies and tablets starting November 11, 2025 (Tuesday).
"Hello Kitty Candy" is a rich fruit milk candy made with Hokkaido fresh cream. The assortment includes strawberry milk and banana milk flavors, offering a luxurious and gentle milky taste. The packaging features Hello Kitty and Mimmy, with 40 different individual wrapper designs showcasing Hello Kitty's family and friends.
"Hello Kitty Tablet" features a refreshing apple yogurt flavor and provides a convenient way to supplement glucose intake.
Product Details
Product Name: Puregumi × Hello Kitty
Release Date: October 28, 2025 (Tuesday)
Reference Price: 194 yen (tax included, 8% consumption tax)
Contents: 56g
Sales Area: Nationwide
Features: Juicy and sweet-sour apple-flavored Puregumi in collaboration with Hello Kitty
Product Name: Hello Kitty Candy
Release Date: November 11, 2025 (Tuesday)
Reference Price: 198 yen (tax included, 8% consumption tax)
Contents: 37g (including wrappers)
Sales Area: Nationwide
Features: Rich fruit milk candy made with Hokkaido fresh cream; strawberry milk and banana milk assortment
Product Name: Hello Kitty Tablet
Release Date: November 11, 2025 (Tuesday)
Reference Price: 184 yen (tax included, 8% consumption tax)
Contents: 28g
Sales Area: Nationwide (convenience stores and station kiosks)
Features: Refreshing apple yogurt-flavored tablet
Currently Available Puregumi Series
Product Name: Puregumi Lemon / Grape / Muscat
Reference Price: 162 yen each (tax included, 8% consumption tax)
Contents: 56g each
Features: Fruity Puregumi with "sour powder" and fruit pulp texture
Product Name: Art-Inspired Puregumi La France (Seasonal Limited)
Reference Price: 162 yen (tax included, 8% consumption tax)
Contents: 52g
Features: Rich La France-flavored Puregumi with Impressionist painting-inspired packaging
Product Name: Puregumi Premium Yamanashi White Peach / Shine Muscat Sparkling / Fuji Apple Sparkling (Seasonal Limited)
Reference Price: 194 yen each (tax included, 8% consumption tax)
Contents: 54g each
Features: Premium Puregumi with melting fruit texture
Product Name: Pure Ring / Pure Ring Soda
Reference Price: 194 yen each (tax included, 8% consumption tax)
Contents: 63g each
Features: Heart ring-shaped Puregumi with mild sourness
About Puregumi
Puregumi has been a popular Kanro product since its launch in 2002, supported by fans of all ages. With its unique "sour powder" that brings out fruit flavors and proprietary "fruit pulp texture," Puregumi delivers increasingly fruity sweet-and-sour flavors the more you chew. The heart-shaped gummies are designed to brighten your mood instantly.
Brand Website: https://kanro.jp/pages/pure/
Official X (Twitter): https://x.com/kanro_pure
Official Instagram: https://www.instagram.com/kanro_pure_photo/
Kanro Brand Portfolio
About Kanro
Company Name: Kanro Co., Ltd.
Representative: President & CEO Tetsuya Murata
Location: Tokyo Opera City Tower, 37F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Founded: November 10, 1912 (Taisho 1)
Business: Manufacture and sale of confectionery and food products
Stock Market: Tokyo Standard Market (Securities Code: 2216)
URLs:
Corporate Website: https://www.kanro.co.jp/
KanroPOCKeT: https://kanro.jp/
Since its founding in 1912, Kanro has created beloved products including its namesake "Kanro Candy," "Kenko Nodo Ame" (the confectionery industry's first throat lozenge), "Kin no Milk" (the No. 1 milk-flavored candy brand by sales), and "Puregumi" (a pioneer in adult-oriented gummies and the top-selling gummy brand). The company's flagship store "Hitotsubu Kanro" spreads the appeal of candies under the concept "From Person to Person, Connecting Through One Piece."
