A lip color designed to deliver both moisture and a plump feeling*¹ is arriving in Japan in limited quantities: the Revlon PhotoReady Instant P. Serum (6 shades), launching Monday, August 10, 2026.
Background
Interest in lips that look natural yet have a plump, three-dimensional fullness has been growing in recent years, and lip makeup has shifted from simply adding color to designing a preferred texture and impression. Glossy shine and a plump shape are especially trending, and products with a distinctive feel to the touch have become popular.
Product Overview
Revlon PhotoReady Instant P. Serum is built around "Fire & Ice Complex™," a blend of a warming ingredient² and a cooling ingredient³. It gives lips a pleasant tingling sensation while creating a plump, touchable-looking volume*¹. A serum-like, melting texture also clings to the lips for a dewy shine, for a naturally beautiful, photo-ready look at any moment.
Color Lineup — 6 Shades
The lineup comes in 6 shades in total.
- 002 Fill Her Up — a pearl white that brings out a sparkling, clear look*¹
- 003 Magically Inflated — a vivid blossom pink with a soft, healthy flush*¹
- 006 Youth Boost — a milk beige that blends naturally into the skin for an easygoing look
- 007 Fill Fantasy — a caramel beige with a warm tone for a polished impression
- 008 Spice Show — a deep bordeaux that gives lips a defined look
- 009 Lip Floaties — a dusty rose with an elegant, muted charm
It's a color lineup to enjoy depending on the mood or occasion.
Enjoy the pleasant hot-and-cool tingle while a serum-like glossy finish gives lips a fullness like never before.
A sheer, translucent color that enhances the lips themselves, for a "PhotoReady" you at any moment.
With touchable lips, head out today feeling like yourself.
Product Features
- A warming² and cooling³ ingredient combination gives lips a pleasant tingle for a plumper-looking impression (this is the Fire & Ice Complex™)
- A dewy, glossy finish — full, moisturized-looking lips with an abundant shine, for a photo-ready lip look at any time
- A melting application feel, like a serum, without stickiness
- A refreshing menthol scent
¹ Makeup effect.
² Vanillyl butyl (warming ingredient).
³ Menthol (cooling ingredient).
Usage Precautions
- Because this product contains both a warming and a cooling ingredient, a tingling sensation may be felt on the lips after application. If discomfort occurs after application, discontinue use.
- Those with lip irritation or sensitive skin should avoid use.
Color Variations — All 6 Shades
002 Fill Her Up (Pearl White)
003 Magically Inflated (Blossom Pink)
006 Youth Boost (Milk Beige)
007 Fill Fantasy (Caramel Beige)
008 Spice Show (Bordeaux)
009 Lip Floaties (Dusty Rose)
About Fire & Ice Complex™
A dual blend of a warming ingredient (vanillyl butyl) and a cooling ingredient (menthol).
It gives lips a pleasant tingle, instantly creating the impression of plumper, more three-dimensional-looking lips*¹.
Image for illustration purposes only.
Usage image.
Shade Map
Product Details
| Product | Revlon PhotoReady Instant P. Serum |
| Shades | 6 colors |
| Price | ¥1,760 (tax included) |
| Release Date | August 10, 2026 (Monday), limited quantities |
