A Rilakkuma collaboration campaign — "Matsukiyo Cocokara Rilakkuma Goyururi Shopping Campaign" — is running at Matsumoto Kiyoshi and Cocokara Fine stores nationwide from Saturday, May 16 to Wednesday, July 15, 2026. The campaign includes limited-edition original goods, raffles for a combined 580 winners, first-come-first-served in-store giveaways, special face-cut photo panels at select locations, and a Rilakkuma appearance in the Matsukiyo Cocokara official app.
Campaign Overview
Campaign Period: May 16 (Sat) – July 15 (Wed), 2026
Venues: Matsumoto Kiyoshi and Cocokara Fine stores nationwide (some events at select stores only)
Official Campaign Site: https://bit.ly/4s7qfFR
SNS:
- Matsukiyo Cocokara Official X: @matsucoco_co
- Matsukiyo Cocokara Campaign X: @mcc_cp (prize and product photos)
Limited-Edition Original Goods on Sale at Select Stores
Four original Rilakkuma collaboration items go on sale at select Matsumoto Kiyoshi and Cocokara Fine stores from May 16. Quantities are limited and sales end when stock runs out. Check the campaign site for participating stores.
Three Raffle Campaigns — 580 Winners in Total
① Buy & Enter
Purchase qualifying products and enter by submitting a receipt for a chance to win original Rilakkuma collaboration goods. Prizes are split into three courses based on spend amount.
- Course A – ¥3,000 (tax incl.) or more: "Original Plush Set of 4" – 100 winners
- Course B – ¥1,000 (tax incl.) or more: "Original Sauna Hat & Mini Shopping Basket" – 200 winners
- Course C – ¥1,000 (tax incl.) or more: "Matsukiyo Cocokara & Company QUO Card Pay ¥1,000" – 200 winners
Entry Period: May 16 (Sat) – July 22 (Wed), 2026, until 11:59 PM
Receipt Eligibility Period: May 16 (Sat) – July 15 (Wed), 2026, until 11:59 PM
Entry requirements vary by course.
② Quiz Campaign
Link the LIPS app with the Matsukiyo Cocokara official app, then answer a quiz via the dedicated entry form. Winners receive a collaboration-exclusive pouch ideal for storing cosmetics, skincare items, and accessories.
Entry Period: May 16 (Sat) – July 15 (Wed), 2026, until 11:59 PM
③ X (Twitter) Campaign
Follow the Matsukiyo Cocokara X account and quote-post the target post with the hashtag #マツココリラックマ to enter. Winners receive an eco bag, face towel, and ¥5,000 worth of Matsukiyo Cocokara products. Wave 1 and Wave 2 feature different designs — the eco bag is styled like a shopping bag and the face towel like a receipt.
- Wave 1: May 16 (Sat) – June 15 (Mon), 2026, until 11:59 PM
- Wave 2: June 16 (Tue) – July 15 (Wed), 2026, until 11:59 PM
Two First-Come-First-Served Giveaway Campaigns
① In-Store Giveaway | 2 Waves
Spend ¥1,000 or more (tax included) at Matsumoto Kiyoshi or Cocokara Fine and receive one Rilakkuma collaboration item on a first-come, first-served basis.
Wave 1 – Receive via Matsukiyo Cocokara App (App members only)
Show the redemption screen at checkout when spending ¥1,000 (tax incl.) or more to receive a Card Case (random, 4 designs).
Wave 2 – Receive via LIPS App (Select stores only)
Show the LIPS app screen at checkout when spending ¥1,000 (tax incl.) or more to receive a Slider Pouch (random, 2 designs).
Distribution Periods:
- Wave 1: May 16 (Sat) – July 15 (Wed), 2026
- Wave 2: June 16 (Tue) – July 15 (Wed), 2026
Quantities are limited and distribution ends when stock runs out. Check the campaign site for participating stores.
② Purchase-Linked Giveaway | 2 Waves
At select Matsumoto Kiyoshi and Cocokara Fine stores, purchase designated products and show the redemption screen to receive one Rilakkuma collaboration item on a first-come, first-served basis.
Wave 1 Prizes and Qualifying Purchases:
- Toothbrush Stand (random, 2 designs): Purchase ¥1,000 (tax incl.) or more of Kao Pyuora or Deep Clean products
- Towel Pouch (random, 2 designs): Purchase ¥1,000 (tax incl.) or more of Kao Laurier products
- Hand Towel (random, 2 designs): Purchase ¥1,000 (tax incl.) or more of Kao Biore Body, Biore Hand, or Biore Kitchen Hand Gel products
- Hair Band (1 design): Purchase 1 or more items of Kao Nivea 2-Way Facial Wash or Gel Cleanse products
Wave 2 Prizes and Qualifying Purchases:
- Flat Pouch (1 design): Purchase ¥500 (tax incl.) or more of Kao 8x4 products (8x4 MEN excluded)
- Acrylic Marker (random, 2 designs): Purchase ¥1,000 (tax incl.) or more of Otsuka Pharmaceutical Jelly or Slurry products
- Satin Drawstring Bag (1 design): Purchase ¥1,600 (tax incl.) or more of I-ne YOLU Hair Care products (sachets excluded)
- Eye Drop Case (1 design): Purchase 1 or more qualifying Santen Pharmaceutical eye drop products
Distribution Periods:
- Wave 1: May 16 (Sat) – July 15 (Wed), 2026
- Wave 2: June 16 (Tue) – July 15 (Wed), 2026
Quantities are limited. Check the campaign site for participating stores.
Original Face-Cut Panel at Select Stores
An original illustration face-cut panel is set up at select stores throughout the campaign period. Details and locations are available on the campaign site.
Period: May 16 (Sat) – July 15 (Wed), 2026
Rilakkuma Joins the Matsukiyo Cocokara Official App
Rilakkuma makes an appearance inside the Matsukiyo Cocokara official app during the campaign. Users can also spin a roulette to pick up exclusive coupons. Check the campaign site for more details.
Period: May 16 (Sat) – July 15 (Wed), 2026
About Rilakkuma
Rilakkuma is a bear in a bear costume living with office worker Kaoru, alongside Korilakkuma and Kiiroitori. What's inside the costume remains a mystery. Rilakkuma's greatest interests are daily meals and snacks, with favorites including pancakes, omurice, pudding, and dango. Chairoikoguma is a friend who lives in a honey forest.
- Rilakkuma Official Site
- Rilakkuma Official X: https://x.com/rilakkuma_gyr
Chairoikoguma Celebrates Its 10th Anniversary in 2026!
Chairoikoguma is marking its 10th anniversary in 2026, and a special anniversary site has launched. The site features a daily fortune-telling corner called "Today's Chairoikoguma," a history section revisiting past themes, a four-panel manga series "#Koguma no Hachimitsu no Mori Dayori," and exclusive anniversary wallpapers to download.
- Chairoikoguma 10th Anniversary Site
- Chairoikoguma Official X: https://x.com/Chairoikoguma_5
