Mary Chocolate Company's confectionery brand RURU MARY’S is joining forces with FEILER, the German brand known for its traditional chenille-weave textiles, for their first-ever collaboration. The joint collection goes on sale October 9 (Friday) at the FEILER Ginza flagship store, FEILER Tenjin Chikagai store, FEILER Tokyo Midtown Hibiya store, FEILER shops at department stores nationwide, and the FEILER official online store. The collaboration will not be available at RURU MARY’S own stores.
Two Floral Designs
The collection reimagines the iconic floral illustration used on RURU MARY’S packaging in two chenille-weave designs: RURU MARY’S ROSE and RURU MARY’S PANSY.
Product Lineup
RURU MARY’S ROSE
- Handkerchief — ¥3,300 (tax included), approx. 25 x 25 cm
- Bag — ¥16,500 (tax included), approx. 22 x 22 x 4 cm
- Drawstring pouch — ¥8,250 (tax included), approx. 21.5 x 21.5 cm
RURU MARY’S PANSY
- Handkerchief — ¥3,300 (tax included), approx. 25 x 25 cm
- Bag — ¥16,500 (tax included), approx. 12 x 16 x 9 cm
- Tissue pouch — ¥7,150 (tax included), approx. 9.5 x 14 cm
- Pouch — ¥7,150 (tax included), approx. 11 x 16.5 x 3 cm
Release date: October 9 (Friday)
Where to Buy
- FEILER Ginza Main Store
- FEILER Tenjin Chikagai store
- FEILER Tokyo Midtown Hibiya store
- FEILER shops at department stores nationwide (store list)
Regular sales begin at each store's usual opening time on October 9 (Friday); the sales method may change depending on the situation, with any changes announced via each store's Instagram and LINE accounts. Advance reservations are not accepted, nor are holds by phone or in person, and how the pattern appears on each item cannot be selected. Cash-on-delivery payment is not available.
- FEILER official online store: feiler.jp
Regular sales begin at 12:00 PM (noon) on October 9 (Friday), though the start time may shift. If access is highly concentrated even before sales begin, visitors may be guided into an online virtual waiting room and admitted in turn; those with browser cookies disabled are asked to enable them while waiting. Wait numbers and wait times are shown, but being admitted does not guarantee that the product can be purchased.
This collaboration is not sold at RURU MARY’S stores.
Purchase Limits
To help prevent high-price resale, purchases are limited to one of each item per customer. This limit may be lifted without notice after a certain period. As part of these anti-resale measures, sudden price spikes on the flea-market app Mercari are flagged and listings that violate guidelines are removed, with similar action taken on other resale platforms for guideline violations.
