Saga Tamaya Hosts First-Ever Hokuriku, Shinetsu & Michinoku Product Fair Starting January 22

Saga Tamaya (headquarters: 2-5 Nakanokoji, Saga City, Saga Prefecture; President: Yuto Yamakoshi) will host the "Hokuriku, Shinetsu & Michinoku Product Fair" for seven days from Thursday, January 22 to Wednesday, January 28, 2026, at the 7th floor event hall in the South Building.

This product fair brings together beloved local specialties, including luxurious bento boxes featuring Sanriku abalone topped generously with sea urchin and salmon roe, Fukui's Echizen crab, steak bowls using Fukui Prefecture's branded wagyu beef "Wakasa Beef," sushi, Shinshu's famous oyaki dumplings, and sasa dango. The event also offers a wide selection of regional products from Hokuriku and Shinetsu, including local sake, famous confections, and crafts showcasing artisan techniques.

Visitors can enjoy live demonstrations and freshly prepared dishes in a vibrant atmosphere that recreates the experience of traveling through Hokuriku and Shinetsu. This inaugural event at Saga Tamaya offers seven days to fully experience the charm of these regions.

Participating Vendors

Toyama-Born Local Ramen Available for Dine-In!

[Toyama] Toyama Black Menya Iroha
Toyama Black Ramen (1 bowl) 950 yen
Features aged black soy sauce with a sharp, deep flavor that becomes addictive.

Business Hours:
10:00 AM to 6:30 PM (until 5:00 PM on final day)
Last order: 30 minutes before closing

Bold Flavors from Sea and Land

[Miyagi] Ajishimaya (Live Demonstration)

Sanriku Abalone Bento (1 box) 4,968 yen (Limited to 30 boxes per day)
A luxurious bento featuring a whole Sanriku abalone topped with sea urchin and salmon roe.

[Fukui] Meat & Delica Sasaki (Live Demonstration)
Wakasa Beef Thigh Steak Bowl (1 box) 2,538 yen
A steak bowl featuring tender Fukui Prefecture's branded wagyu beef "Wakasa Beef" thigh meat with a refreshing aftertaste.

Hometown Flavors Rising in the Steam

[Nagano] Shinshu Ogawa no Sho Oyaki Village (Live Demonstration)
Jomon Oyaki, Various Flavors (90g) 270 yen
Simple, homestyle oyaki utilizing the traditional techniques of local grandmothers.

Sweet Moments of Comfort

[Miyagi] Kasho Sen Rikyu
Zunda Mochi (4 pieces) 651 yen
Miyagi's traditional flavor with the fragrance of edamame.

Craftsmanship Supporting Daily Life

[Ishikawa] Kinginpaku Kogei Sakuda
Horse Ornament "Shokko" (24×11×13.4 cm) 64,900 yen
A zodiac ornament for this year, symbolizing momentum and leap forward.

Special Limited Offers During the Event

Limited to 30 boxes per day
[Ajishimaya] Four-Color Sea Bento (1 box) 1,080 yen

Limited to 30 sets per day
[Ocha no Aburaya] Kaga Stick Hojicha with First-Harvest Tea (100g × 2) 1,080 yen

Other Participating Vendors

1. [Fukui] Echizen Crab Craftsman Koragumi
   Echizen Sweet Shrimp (1 box) 3,500 yen

2. [Fukui] Echizen Crab Craftsman Koragumi
   Echizen Crab (1 piece) 15,000 yen

*Prices may change depending on procurement conditions.

3. [Toyama] Masuzushi-ya Hirosuke
   Premium Fatty Masuzushi (1 box) 2,650 yen

4. [Toyama] Mokuhei Sushi
   Flame-Seared Blackthroat Seaperch Pressed Sushi (1 box) 1,782 yen

5. [Miyagi] Kanaigaura Shoten
   Oysters in Olive Oil (100g) 1,620 yen

6. [Ishikawa] Ocha no Aburaya
   Fragrant First-Harvest Kaga Stick Hojicha (100g) 1,080 yen

7. [Nagano] Torifuku
   Bone-In Sanzoku Fried Chicken (1 piece) 864 yen

8. [Niigata] Nakayoshi Meat
   Yamazakura Smoked Bone-In Thigh Ham (Sliced) (150g) 1,300 yen

9. [Miyagi] Ota Tofu Shop
   Freshly Fried Akiu Sankaku Abura-age (1 piece) 550 yen

10. [Miyagi] Kamaboko no Kanezaki
    Sasa Kamaboko "Tairyoki" (1 piece) 331 yen

11. [Niigata] Kobayashi Sohonpo
    Tochio Abura-age with Miso Green Onion Filling (1 piece) 594 yen

12. [Niigata] Misakiya
    Left: Organic Koshihikari Amazake "Gokujo" (740g)
    Right: Uonuma Koshihikari Amazake "Kizuna Kamo" (740g)
    Each 3,024 yen

13. [Niigata] Yoshikawa Toji no Sato
    Left: Yoshikawa Toji Super Dry (720ml) 1,210 yen
    Right: Tenkeigaku Junmai Ginjo Yamada Nishiki (720ml) 2,530 yen

14. [Niigata] Niigata Nagaoka Hakuro Shuzo
    Hakuro Junmai Daiginjo Unfiltered Nama Genshu (720ml) 1,923 yen

*This is alcohol. Drinking alcohol is prohibited by law for persons under 20 years of age.

15. [Fukui] Daihonzan Eiheiji Authorized Yonemata
    Eiheiji Nama Goma Tofu (100g × 2)
    ●Miso sauce ●Brown sugar syrup ●With kinako powder - Each 756 yen

16. [Ishikawa] Shirayama Shoho
    Kintsuba Nakataya Kintsuba (5 pieces) 1,026 yen

17. [Ishikawa] Shirayama Shoho
    Beaver, Various Flavors (55g) 249 yen

18. [Nagano] Sakurai Kanseido
    Kuri-age Manju (6 pieces) 960 yen

19. [Miyagi] Mochibe
    Hitomebore Dango (5 colors) 972 yen

20. [Ishikawa] Kato Koyodo
    Seasonal Namagashi (1 piece) 280 yen

Miyagi Classics Collection

[Miyagi] Miyagi Furusato Plaza

21. Matsukura
    Zunda Senbei (8 pieces) 432 yen

22. Yamagataya Shoten
    Sendai Fu (Abura-fu) (Small 2 pieces) 293 yen

23. Kesennuma Hotei
    Shark Fin Concentrated Soup (200g) 389 yen

24. Jinchu
    Beef Tongue Sendai Chili Oil (100g) 951 yen

25. [Fukui] Handmade Workshop Matsui
    Limited to 1 piece
    Takefu Paulownia Chest "Jewelry Chest" 429,000 yen
    (Lacquered finish, W100×H58×D45cm)
    All-paulownia chest convenient for storing small items.

26. [Fukui] Takefu Karaki Sashimono Takashima Woodworks
    Limited to current stock
    Antique Keyaki Hibachi 275,000 yen
    (Keyaki wood with lid, inner paulownia box included, natural lacquer hand-rubbed finish, approx. 76×42×40cm)
    Can be used as a hibachi or display stand, and stored in the inner paulownia box.

27. [Ishikawa] Kuroda Koho
    Left: Wakakusa Ume (70g) 1,980 yen
    Right: Sandalwood Kotoji (50g) 3,300 yen
    Products using natural aromatic wood fragrances generously.

28. [Niigata] Honma Kagaku
    Glestain Premium Multi-Purpose Petty Knife (Blade length 14cm) 17,600 yen

29. [Niigata] Suwada Seisakusho
    Nail Clipper New SOFT (Total length: approx. 120mm, Weight: approx. 85g) 10,450 yen

30. [Ishikawa] Senko-bo Ishida
    Indigo-Dyed Tiered Dress (Free size) 88,000 yen
    One-of-a-kind silk hand-dyed with authentic indigo. Light, breathable, and insulating, comfortable in any season.

31. [Ishikawa] Oka Shokai
    Kaga Komon "Nimai Jiro" (100% silk) 385,000 yen
    Using two Ise stencils for the "Nimai Jiro" dyeing technique, a masterpiece created by an unparalleled dyeing craftsman.

32. [Niigata] Tacho
    100% Cashmere Ribbon-Style Mini Muffler, Insert Type (Length 70×Width 20cm) 8,800 yen

33. [Fukui] Kyowa Textile
    Left: Cozy Long Leg (Pair) 6,820 yen
    Right: Cozy Calf (Pair) 5,720 yen

Limited Quantity Daily Special Offers

January 22 (Thursday) Opening Day Specials

1. Torifuku [Limited to 20 sets]
   Sanzoku Fried Chicken Set (300g) 1,080 yen

2. Niigata Nagaoka Hakuro Shuzo [Limited to 90 bottles]
   Hakuro Super Dry Junmai Sake (720ml) 1,362 yen
   *This is alcohol.

3. Echizen Crab Craftsman Koragumi [Limited to 10 pieces]
   Echizen Crab (1 piece) 15,000 yen

4. Kinginpaku Kogei Sakuda [Limited to 20 bottles]
   Birei-hi Pure All-in-One Gel (100g) 5,500 yen

January 23 (Friday)

5. Kanaigaura Shoten [Limited to 20 items]
   Sanma Sweet Soy Sauce Simmer (500g) 2,160 yen

6. Niigata Nagaoka Hakuro Shuzo [Limited to 60 bottles]
   Sparkling Junmai Sake Hakuro Hanabi (720ml) 2,307 yen
   *This is alcohol.

January 24 (Saturday)

7. Echizen Crab Craftsman Koragumi [Limited to 10 boxes]
   Echizen Sweet Shrimp (1 box) 3,000 yen

8. Senko-bo Ishida [Limited to 15 pieces]
   Indigo-Dyed Lucky Bag (Free size) 22,000 yen

January 25 (Sunday)

9. Ota Tofu Shop [Limited to 15 pieces]
   Fresh Okara (1 piece, 250g) 270 yen

10. Yoshikawa Toji no Sato [Limited to 10 bottles]
    Tenkeigaku Junmai Ginjo Gohyakumangoku Fresh-Pressed Nama Genshu (720ml) 2,530 yen
    *This is alcohol.

January 26 (Monday)

11. Mokuhei Sushi [Limited to 20 boxes]
    Whole Conger Eel Sushi (1 box) 1,500 yen

12. Takefu Karaki Sashimono Takashima Woodworks [Limited to 10 pieces]
    Tatami Flower Stand Display Stand 8,800 yen
    (Walnut wood, finger-jointed construction, natural lacquer hand-rubbed finish, approx. 30×18×1.5cm)
    *Doll not included.

January 27 (Tuesday)

13. Nakayoshi Meat [Limited quantity]
    Yamazakura Smoked Thigh Ham (Offcuts) (180g) 1,080 yen

14. Takefu Karaki Sashimono Takashima Woodworks [Limited to 10 items]
    Keyaki Plate Stand (Small) 8,800 yen
    (Keyaki wood, finger-jointed construction, natural lacquer hand-rubbed finish, approx. 12×18×16cm)

*All prices include tax.
*Products are available in limited quantities and may sell out.
*Photos, some content, and ingredients may vary without notice.
*Due to weather or other circumstances, product arrival may be delayed or unavailable. Please understand in advance.

Event Details

Date: Thursday, January 22 to Wednesday, January 28, 2026
*Final day closes at 5:00 PM

Location: Saga Tamaya South Building, 7th Floor Event Hall

Store Address: 2-5 Nakanokoji, Saga City, Saga Prefecture 840-8580

Phone: 0952-24-1151