sanrio house, a brand developed by Mash Style Lab (株式会社マッシュスタイルラボ) and supervised by Sanrio Co., Ltd., opens its fourth store on the 5th floor of Shibuya PARCO on Friday, November 13, 2026.
The Shibuya PARCO store offers a wide lineup, including an original series sold only at this store and new holiday-season items.
Store Information
| Category | Details |
|---|---|
| Store name | sanrio house Shibuya PARCO |
| Address | Shibuya PARCO 5F, 15-1 Udagawacho, Tokyo |
| Opening date and time | Friday, November 13, 2026, 11:00 AM |
| Items | Apparel, cosmetics, general merchandise and food |
| Hours | 11:00 AM to 9:00 PM |
| Phone | 03-6427-0230 (the line opens on the opening day) |
Details may change without notice. All prices in this article include tax.
Reservations
From the opening day, the store is by advance reservation only for the time being.
Reservations start at 12:00 PM on Friday, October 30 through the official LINE account. Please check the official social media accounts and the LINE account for details before visiting.
- Official LINE account (friend registration): https://lin.ee/hdUxFKM
- Official website: https://mashstylelab.jp/sanriohouse/
- Instagram: https://www.instagram.com/mash_sanriohouse_official/
- X: https://x.com/mashsanriohouse
Shibuya PARCO Store-Exclusive Items
Inspired by Shibuya, a hub of culture, these original designs feature Hello Kitty dressed in high school girl fashion and are sold only at the Shibuya PARCO store. As at the Nagoya PARCO store, five types of goods are on sale exclusively at the Shibuya store: a clear tumbler, makeup pouch, clear pouch, sticker and acrylic charm.
Shibuya PARCO Exclusive Design Clear Tumbler: ¥1,980
Shibuya PARCO Exclusive Design Makeup Pouch: ¥2,750
Shibuya PARCO Exclusive Design Clear Pouch: ¥1,760
Shibuya PARCO Exclusive Design Acrylic Charm: ¥1,980
Shibuya PARCO Exclusive Design Sticker: ¥990
Holiday Items
This is the first holiday season for sanrio house, and a special collection filled with holiday mood is on sale.
The lineup includes a seasonal-design version of the popular clear tumbler, a silver-based glitter tumbler, a Hello Kitty plush charm, and a limited set of a pouch, handkerchief and bath bomb. Winter items such as a fluffy Hello Kitty coat and earmuffs, cosmetics that suit gift-giving and loungewear are also available, so visitors can enjoy both choosing and giving. A special shopping bag with a holiday design is available as well.
- Holiday Bath Bomb Set (pouch, bath bomb and handkerchief): ¥5,940
- Hello Kitty Silhouette Glitter Tumbler: ¥4,290
- [Brilliant] Hello Kitty Plush Charm: ¥5,940
Holiday Limited Design Clear Tumbler: ¥1,980
Hello Kitty Ribbon Fur Hood Coat: ¥24,200
Holiday Check Jacquard Hand Towel: ¥1,540
Room Shoes: ¥11,550
- Holiday Limited Shopping Bag: ¥50 to ¥100
- Gift Drawstring Bag: ¥100 to ¥200
Cosmetics
The cosmetics that debuted from sanrio house in September are also in the lineup. Beyond their cute looks, the products are made with attention to color payoff and texture, and they can also be enjoyed at the Shibuya PARCO store.
Dreamy Rouge: Case ¥2,420, Refill ¥1,980
Dreamy Pallet: ¥4,730 (Cinnamoroll only: ¥4,290)
Store-Exclusive HELLO BAKERY Bakery Series
The bakery series, available only at sanrio house stores, offers a wide range of character plush toys made to look like freshly baked bread. In the store, a corner lets visitors pick their favorite plush with tongs, just as if they were choosing bread at a bakery cafe.
HELLO BAKERY Bread Plush Toys: ¥2,970 to ¥6,380 each
Pop-Up Store "CAPSULE TOY LAND" (No Reservation Required)
From Friday, November 13 to Thursday, November 26, the limited-time pop-up store "CAPSULE TOY LAND" is held on the 5th floor of Shibuya PARCO, in the passage area around the special space (特設スペース外通路). It offers 8 types of original capsule toys, including a mirror shaped like a can badge and a mini silicone coin case. CAPSULE TOY LAND is scheduled to be open from 11:00 AM to 8:30 PM.
Purchase Bonus
First-come, first-served purchase bonus: a holiday limited design acrylic random sticker
From Friday, November 13, customers who spend ¥16,500 or more (tax included) at the Shibuya PARCO store receive one acrylic sticker in a holiday limited design, chosen at random, on a first-come, first-served basis. The designs are Hello Kitty, My Melody, Kuromi, My Sweet Piano and Cinnamoroll.
- Exchanges are not accepted.
- The bonus ends when supplies run out.
