A limited-time exhibition facility shaped like a strawberry, inspired by Sanrio Company, Ltd.'s beloved Strawberry House, is set to open at DiverCity Tokyo Plaza in Odaiba, Tokyo, from March 6 (Friday) to July 12 (Sunday), 2026. Admission is free.
The original Strawberry House was a Sanrio-operated facility in Den-en-chofu, Tokyo, open from December 1983 to 2011. Designed to resemble the home of the Sanrio character "Button Nose," it featured a goods shop on the first floor, a restaurant and parlor on the second floor, and an event space on the third floor. The building was cherished by Sanrio fans for nearly three decades before closing due to aging of the structure.
The new installation was launched to mark the 50th anniversary of Ichigo Shimbun (Monthly Strawberry Newspaper), celebrated last year. Though smaller in scale than the original, the space brings together displays of the publication's history and immersive installations to convey Sanrio's founding philosophy of "Everyone Get Along," offering nostalgia for those who remember the original and fresh discoveries for first-time visitors.
Exhibition Highlights
Tracing the History of Ichigo Shimbun
Historical front covers of Ichigo Shimbun from its founding to the present are on display, along with selections from past issues and supplement items. Visitors can explore how the publication's design and content evolved over the decades.
The Room of King Strawberry and His Angels
A recreated room inspired by the "Message from King Strawberry" column, which has been featured in Ichigo Shimbun since its very first issue. The space captures the world of the Strawberry Kingdom and also serves as a photo spot for visitors.
"Everyone Get Along" Video
A video expressing Sanrio's "Everyone Get Along" philosophy through the history of Ichigo Shimbun and the appeal of Sanrio characters. The content is designed to be enjoyed across generations.
Strawberry House Overview
| Item | Details |
|---|---|
| Name | Strawberry House |
| Period | March 6 (Friday) to July 12 (Sunday), 2026 |
| Hours | 11:00 AM – 6:00 PM (last admission 5:45 PM) |
| Location | DiverCity Tokyo Plaza 2F, near Festival Square (1-1-10 Aomi, Koto-ku, Tokyo) |
| Admission | Free / Full rotation system |
| Official Site | https://www.sanrio.co.jp/news/spots/mx-strawberryhouse-20260227/ |
*Operating hours are subject to change without notice. A numbered ticket system may be introduced during busy periods. Please check the official Sanrio website for entry details and important notices.
Opening Ceremony on March 6
On opening day, March 6, the Sanrio character "King Strawberry" will appear to celebrate the launch of the Strawberry House. An opening ceremony and a high-touch event are scheduled.
Schedule for March 6, 2026:
① Opening Ceremony: 11:10 AM – 11:30 AM (planned) / in front of the Strawberry House entrance
② High-Touch Event: 1:00 PM – 1:20 PM (planned) / DiverCity Tokyo Plaza 2F, Festival Square Grand Staircase
*Venue may change depending on weather. Please follow instructions from venue staff.
Limited-Edition Merchandise at Hello Kitty Japan DiverCity Tokyo Plaza Store
Special commemorative merchandise goes on sale at Hello Kitty Japan DiverCity Tokyo Plaza Store from March 6. The lineup includes a mascot holder featuring Sanrio characters dressed as King Strawberry (7 designs, ¥2,497 each, tax included), a key holder with an original Ichigo Shimbun design inspired by Strawberry House (7 designs, ¥2,497 each, tax included), a drawstring bag (¥880, tax included), a flat pouch (¥1,100, tax included), and a King Strawberry key holder (¥1,397, tax included).
Limited Menu, Photo Spots, and Stamp Rally
During the Strawberry House period, the "HELLO KITTY Kongariyaki" shop at DiverCity Tokyo Plaza will offer a special Strawberry House-themed soft serve ice cream (¥800, tax included).
From March 6 to April 5, photo spots will be set up at the Hello Kitty Japan DiverCity Tokyo Plaza Store and on the 5th floor of DiverCity Tokyo Plaza. A stamp rally will also be held at four locations in and around the Strawberry House area. Details are to be announced on the Sanrio Shop official X account (@sanrioshop_info).
Special Café Wagon
A specially designed café wagon called "Sanrio Strawberry House-go" will be set up near the Strawberry House at the Festival Square area. In addition to sweets, exclusive original merchandise will also be available.
Café Wagon Schedule:
- Period: March 6 (Friday) to March 8 (Sunday), 2026
- Hours: March 6: 11:00 AM – 6:00 PM / March 7–8: 10:00 AM – 6:00 PM
About the Original Strawberry House
The original Strawberry House opened in December 1983 in Den-en-chofu, Tokyo, initially as a 1,000-day limited model store and showroom. Inspired by the home of the Sanrio character "Button Nose," the distinctive strawberry-shaped building quickly became a landmark for Sanrio fans. Originally planned as temporary, it was extended due to popular demand and remained open for nearly three decades. The first floor housed a goods shop; the second floor featured a parlor and restaurant with strawberry-themed tableware and décor; the third floor was a pink-themed event hall used for fan events and workshops. The facility ultimately closed in 2011 due to aging of the building.
