7-Eleven Hokkaido Relaunches Sapporo Sumire Rich Miso Ramen with Increased Noodles and Soup

Published: February 4, 2026
7-Eleven Hokkaido Relaunches Sapporo Sumire Rich Miso Ramen with Increased Noodles and Soup

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) is relaunching its "Sapporo Sumire Rich Miso Ramen" supervised by the popular Sapporo ramen shop "Sapporo Sumire" starting February 4th (Wednesday). In all 994 stores in Hokkaido (as of December 2025), the product will be made with Hokkaido wheat.

This ramen is characterized by its thick yellow curly noodles—a hallmark of Sapporo ramen made with Hokkaido wheat—and its rich, full-bodied soup with a fragrant aroma created by adding roasted miso. Compared to the previous version, the soup has been increased in volume, allowing customers to enjoy even more of the miso's umami and fragrant aroma. Don't miss this opportunity to savor this delicious ramen!

Relaunched "Sapporo Sumire Rich Miso Ramen"

Sapporo Sumire Rich Miso Ramen product

Sapporo Sumire Rich Miso Ramen

Price: 598 yen (645.84 yen including tax)

Release Date: February 4th (Wednesday)

Sales Area: All Hokkaido

*Made with Hokkaido wheat

Enhanced Aroma and Umami from Roasted Miso

The soup is made by blending and roasting red and white miso, creating a rich, full-bodied flavor with a fragrant aroma. The toppings include chashu pork, stir-fried ground meat, stir-fried vegetables, and menma bamboo shoots, garnished with green onions for color.

Smooth Medium-Thick Curly Noodles Made with Hokkaido Wheat

The noodles are thick yellow curly noodles made with Hokkaido wheat, offering a smooth texture and satisfying bite. They have excellent firmness and elasticity that pairs perfectly with the rich soup.

Other Sapporo Famous Shop Supervised Series

Isonokazuo Sapporo Black Soy Sauce Ramen

Price: 580 yen (626.40 yen including tax)

Sales Area: Sapporo and Tomakomai areas

This soy sauce ramen is supervised by the popular Sapporo ramen shop "Isonokazuo." It features a jet-black soy sauce soup based on chicken broth and kelp dashi, with a punch of garlic. The noodles are thick yellow curly noodles made with Hokkaido wheat, offering a smooth texture.

Staff Comment

"The 'Sapporo Sumire Rich Miso Ramen' has been well-received by many customers, and its delicious appeal lies in the soup made with roasted miso. The combination of the miso's umami and fragrant flavor with the medium-thick curly noodles made from Hokkaido wheat is exceptional. This time, we've increased the soup volume so customers can fully enjoy its delicious taste. This is a product we're confident in recommending, especially during the cold season. Additionally, we're also releasing a Black Soy Sauce Ramen supervised by Sapporo's famous shop 'Isonokazuo.' Please give them a try!"

*Prices may vary by store.

*Tax-inclusive prices are shown with the reduced tax rate of 8%.

*Products may become unavailable at stores due to limited quantities or other circumstances.

*Some stores may not carry certain products, or product names and specifications may differ.