Shibuya Scramble Square is hosting the "SCRAMBLE SPRING 2026" seasonal fair from February 26 (Thursday) to March 22 (Sunday), 2026.
This Year's Theme: "One Spring, One Season, Myself"
The concept for this season celebrates the beginning of a new season with the theme "One Spring, One Season, Myself." After a long winter, vibrant spring spreads beyond the open door. The key visual expresses such exciting moments and subtle shifts in sensitivity, featuring model Jasmine Rose in diverse looks. Experience Shibuya Scramble Square's unique spring where you open doors and refresh your senses.
During the event period, there will be a gift campaign where customers who purchase above a certain amount will receive an original scarf, and a "SPRING COUPON" campaign available for use with the Shibuya Scramble Square app payment. Please enjoy shopping during this opportunity.
POINT 1: Original Scarf Gift for Purchases of ¥20,000 (Tax Included) or More
During March 20 (Friday, National Holiday) to March 22 (Sunday), customers who purchase ¥20,000 or more (tax included) will receive an original scarf on a first-come, first-served basis. The scarf captures the key visual's worldview and adds a touch to spring outfits.
POINT 2: SCRAMBLE MUSIC SHOW with Theme "Journey to Anywhere"
Under the theme "Journey to Anywhere," a music performance expressing "a journey toward meeting a new self" will be held on March 21 (Saturday).
POINT 3: New "ROKUMEI COFFEE CO." Opens with Delphinium Mini Bouquet & Drip Bag Gift Campaign
"ROKUMEI COFFEE CO." opens on March 5 (Thursday). Ahead of the opening, on February 28 (Saturday) and March 1 (Sunday), customers who purchase ¥10,000 (tax included) or more at participating stores will receive a mini bouquet and drip bag on a first-come, first-served basis.
POINT 4: Enjoy Shopping with "SPRING COUPON"
From March 12 (Thursday) to March 22 (Sunday) during the fair period, a "SPRING COUPON" available for payment via the Shibuya Scramble Square app will be distributed.
POINT 5: Various Store Events to Make Spring Shopping Enjoyable
During the fair period, stores throughout the facility will hold various events including novelty gifts and new product launches to make spring shopping more enjoyable.
POINT 6: Spring-Themed POPUP Information
Limited-time POPUPs will be held during the fair period.
SCRAMBLE SPRING 2026 Overview
Event Period: February 26 (Thursday) to March 22 (Sunday), 2026
Theme: One Spring, One Season, Myself
Official Website: https://www.shibuya-scramble-square.com/
*Event times and other details will be announced sequentially on the Shibuya Scramble Square official website
Artist: Yuria Oku / Art Director (Key Visual & Scarf Design)
Born in Hokkaido. After working at a design company, became independent in 2019. Active as Yuria [l.h.c]. As an art director and collage artist, creates works across advertisements, CD jackets, and CM/MV direction. Creates works that capture strange and mysterious stories that don't exist in reality through photos and illustrations, expressing a distinctive worldview with a sense of dissonance in a pop manner from a unique perspective. Drops stories with a distinctive worldview into real photography through the collage technique and shares art direction works on Instagram.
Career:
- 2023: Exhibited at Design Festa
- 2024: Adobe project "Yamanote Line Creators" Car No. 4 takeover exhibition
- 2024: Held solo exhibition "Synelium (coined word)" and started selling goods
- 2025: Held POP UP solo exhibition "REM" at Shibuya MODI
Exhibited at numerous solo exhibitions and POP UPs.
Official Instagram: @yuria__l.h.c__ (https://www.instagram.com/yuria__l.h.c__/)
Official Website: https://leirion.jp
Jasmine Rose / Model
An American-born model, voice actor, actress, DJ, photographer, and video creator based in Tokyo. Appears in commercials and advertisements for major brands, and is active in TV, film, and narration work. Also expands her activities to photography, content creation, and club events as a DJ.
POINT 1: Original Scarf Gift for Purchases of ¥20,000 (Tax Included) or More
During the fair period from March 20 (Friday, National Holiday) to March 22 (Sunday), customers who purchase ¥20,000 or more (tax included) at participating stores will receive a 100% silk original large scarf (70×70cm) on a first-come, first-served basis.
The scarf with its smooth texture and elegant luster is a versatile item that elevates spring outfits, whether wrapped around the neck or tied to a bag. With a design that captures the key visual's worldview and evokes the arrival of spring, plus the arrangement power of a large size, it adds brilliance to your coordination. Limited quantity, available while supplies last. Please take this opportunity to enjoy one-rank-higher spring fashion.
Event Period: March 20 (Friday, National Holiday) to March 22 (Sunday) 12:00 PM to 8:00 PM
Eligibility: Customers who purchase ¥20,000 or more (tax included) at participating stores during the period
Participating Stores: Shibuya Scramble Square 2F to 11F stores
*Cafes excluded
Distribution Location: Bring your receipt to the app counter (2F/6F/8F)
Distribution Quantity: First-come 300 per day
*Gift available while supplies last
*One scarf will be given per purchase of ¥20,000 (tax included) or more
*Limited to one scarf per person (or per transaction)
*Combined receipts not eligible
POINT 2: SCRAMBLE MUSIC SHOW with Theme "Journey to Anywhere"
This "SCRAMBLE MUSIC SHOW" expresses a journey toward meeting a new self through music under the theme "Journey to Anywhere."
On the day, a special POPUP by 4F
Event Date: March 21 (Saturday)
Event Time: 12:00 PM to 6:00 PM
Venue: 12F Event Space Scene12
Performers:
Official Website: https://cms.shibuya-scramble-square.com/sms/
Viewing Conditions: Free viewing for anyone
Artists
ohayoumadayarou
A solo project started by chelmico's Rachel with producer ESMEMORI. Started creating music around 2023, officially launched in 2025. Centered on song releases while challenging live activities through trial and error.
Yuka Mizuhara
Active in multiple fields as a model, DJ, music producer, and creator. Inspired by warm records, travels daily collecting rare grooves and rare vinyl, and works on numerous music festivals, DJ bars, and spatial design. Alongside DJ activities, creates music ranging from ambient to dance music while incorporating unique humor. Plans to release a single EP in summer. Dedicated to discovering music culture.
POINT 3: New "ROKUMEI COFFEE CO." Opens with Delphinium Collaboration Campaign
2F ROKUMEI COFFEE CO.
On March 5 (Thursday), "ROKUMEI COFFEE CO.," a specialty coffee roaster from Nara, opens on the 2nd floor. With proven expertise recognized as Japan's No. 1 roasting technique, it delivers blissful coffee moments that enrich daily life. In addition to distinctive coffee beans, convenient drip bags, and diverse gifts, the Shibuya Scramble Square-exclusive "SHIBUYA SCRAMBLE SQUARE BLEND" will also debut. Please find your favorite cup.
Opening Date: March 5 (Thursday)
Business Hours: Weekdays 8:00 AM to 9:00 PM / Weekends 9:00 AM to 9:00 PM
*Until 10:00 AM, takeout and product purchase only
*Opens at 10:00 AM on March 5 (Thursday) only
Location: 2F Shibuya Stream side entrance
"SHIBUYA SCRAMBLE SQUARE BLEND" Concept
From freshly brewed coffee, a light fruitiness and brightness spread, and as you continue drinking, sweetness stands out and the flavor changes to remind you of various fruits, with an aftertaste that is clean and crisp. Like the cityscape that continues to change, the distinctive beans and blends used in this blend will change by season. You can enjoy that moment, that place, and that cup.
Limited products will be included in value-priced opening commemorative lucky bags, so please take this opportunity to purchase them.
Collaboration Campaign
During the fair period on February 28 (Saturday) and March 1 (Sunday), customers who purchase ¥10,000 (tax included) or more at participating stores will receive a mini bouquet using "Delphinium," the flower of Toyohashi City, Aichi Prefecture, and a drip bag of "ROKUMEI COFFEE CO.'s" spring-limited "Sakura Blend." The mini bouquet is an experiential type where customers can freely choose three flowers including delphinium.
Why not enjoy the arrival of spring at home with the combination of refreshing blue delphinium reminiscent of the spring sky and the spring-limited "Sakura Blend"? Limited to 100 people per day on a first-come, first-served basis, so please come early.
Event Period: February 28 (Saturday) and March 1 (Sunday) 12:00 PM to 5:00 PM
Eligibility: Customers who purchase ¥10,000 (tax included) or more at participating stores during the period
Participating Stores: Shibuya Scramble Square 7F and 8F stores
Distribution Location: 7F Event Space L×7
*Gift available while supplies last
*One mini bouquet and drip bag set will be given per purchase of ¥10,000 (tax included) or more
*Limited to one set per person (or per transaction)
*Combined receipts not eligible
"Sakura Blend" Concept
A gorgeous aroma like cherry blossoms in full bloom wafts from freshly ground powder, and when you taste it, it has a sweet and smooth mouthfeel like apricot. As it cools, a pleasant cup spreads with a light fruitiness and sweet aftertaste like cherries.
Delphinium
With the flower meaning "I will make you happy," it's a flower that can deliver happiness to the recipient. It's a precious blue color in nature, and Toyohashi City, Aichi Prefecture, boasts top-class production volume. On the day, flowers including delphinium produced in Toyohashi City will be directly delivered to this facility as part of the "Flower Town Toyohashi" promotion project conducted by Toyohashi City.
POINT 4: Enjoy Shopping with "SPRING COUPON"
During the period, a "SPRING COUPON" worth ¥3,000 that can be used with payment via the Shibuya Scramble Square app will be presented. Please enjoy shopping with the Shibuya Scramble Square app during this opportunity.
SPRING COUPON Campaign Overview
Event Period: March 12 (Thursday) to March 22 (Sunday)
Eligibility: Download Shibuya Scramble Square app and register payment method
Coupon Details: ¥3,000 OFF on purchases of ¥30,000 (tax included) or more
Participating Stores: All stores
*Can only be used for payment via Shibuya Scramble Square app
*Cannot be combined with other coupons
POINT 5: Various Store Events to Make Spring Shopping Enjoyable
Various events will be prepared at each store at Shibuya Scramble Square, including novelty gifts and new product launches, to make spring shopping more enjoyable. It's an opportunity to find items that refresh your senses while experiencing the arrival of spring in the facility. Please drop by.
4F: Tory Burch
For customers who purchase ¥45,000 (tax included) or more during the period, an original pouch will be presented. Choose from motifs like hearts and flowers along with initials, and receive it with embroidery.
Event Period: March 12 (Thursday) to March 22 (Sunday)
*Depending on congestion, embroidered pouches may be handed over at a later date or by mail
*Limited quantity. Available while supplies last, please understand in advance
7F: Le Dome ÉDIFICE et IÉNA
During the period, a POPUP for Paris bag brand "q bag paris" will be held in-store. Don't miss this opportunity to encounter "functionality + design" bags that add a little special color to casual days while lightly reflecting "my style" and fulfilling "would be nice to have."
Event Period: February 26 (Thursday) to March 22 (Sunday)
Website: https://qbagparis.com/
For other store events, please refer to the official website.
https://shibuya-scramble-square.com/2026_spring/
POINT 6: Spring-Themed POPUP Information
4F Space4: 52 BY HIKARU MATSUMURA
Life product brand by designer Hikaru Matsumura holds a POP UP STORE. Spring new products to be released sequentially from late January 2026 will be showcased early.
Items that will surely become accents in spring coordination can be found. Also, a novelty gift campaign will be held during the event period. Please don't miss this opportunity.
Event Period: January 31 (Saturday) to March 30 (Monday)
Novelty: With purchase of target products (BOAT, CANDY, SABOTEN, POCKET, PENSÉESI, PENSÉESII, MINI SHOULDER), receive a long handle in your choice of color
*From January 31 (Saturday), limited quantity, available while supplies last
Official Website: https://52byhikarumatsumura.com/
1F ecute EDITION OKASHI connect: Ameya Eitaro
A specialty candy brand born from Eitaro Sohonpo, founded in 1818. Based on 200 years of confectionery-making techniques and carefully selected ingredients, under the concept "falling in love with candy, dreaming in candy," it proposes "new candy forms" that are not bound by conventional ways of enjoying. While valuing tradition, it continues to expand the possibilities of evolutionary candy that fits daily moods and styles.
Why not enjoy spring with candy wrapped in soft colors that evoke the arrival of spring?
Event Period: February 19 (Thursday) to March 4 (Wednesday)
Official Website: https://www.ameyaeitaro.com/
About Shibuya Scramble Square
Name: Shibuya Scramble Square / SHIBUYA SCRAMBLE SQUARE
Business Entity: Tokyu Corporation, East Japan Railway Company, Tokyo Metro Co., Ltd.
Location: 2-24-12 Shibuya, Shibuya-ku, Tokyo
Use: Office, store, observation facility, parking, etc.
Total Floor Area: Phase I (East Building) approximately 181,000 sqm, Phase II (Central Building/West Building) approximately 95,000 sqm
Floors: Phase I (East Building) 47 floors above ground, 7 floors below ground; Phase II (Central Building) 10 floors above ground, 2 floors below ground; (West Building) 13 floors above ground, 4 floors below ground
Height: Phase I (East Building) approximately 229.7m, Phase II (Central Building) approximately 61m, (West Building) approximately 76m
Designer: Shibuya Station Area Development Planning Joint Venture
*Nikken Sekkei Ltd., Tokyu Sekkei Consultant, JR East Japan Architectural Design, Metro Development Co., Ltd.
Design Architect: Nikken Sekkei Ltd., Kengo Kuma and Associates, SANAA Ltd.
Operating Company: Shibuya Scramble Square Co., Ltd.
*Joint investment by Tokyu Corporation, East Japan Railway Company, Tokyo Metro Co., Ltd.
Opening: Phase I (East Building) opened November 1, 2019; Phase II (Central Building/West Building) scheduled for completion in fiscal 2031
