Sebon Star Debuts First-Ever Cosmetics-Motif Miniature Charms With Precious Series

Kabaya Foods Corporation is bringing the sparkling world of its heart-fluttering pendant candy Sebon Star to a whole new kind of accessory: Sebon Star Precious Series, a lineup of cosmetics-motif miniature charms launching nationwide on September 8, 2026 (Tuesday).

About Sebon Star

Sebon Star is a toy candy featuring pendant accessories built around the sparkling world that girls have long dreamed of. Since its debut in 1979, the brand's signature sparkle and its charming, era-spanning designs have continued to be loved by girls for decades.

Sebon Star Precious Series

The new Sebon Star Precious Series turns eyeshadow, lipstick, nail polish, and perfume — must-have items for girls who love fashion — into miniature ball-chain charms finished with sparkling gem-accented plated parts, capturing the excitement of the Sebon Star world.

The series is aimed at upper-elementary through high-school-age fans, a little older than Sebon Star's main audience. The concept grew out of a wish to let them keep feeling that Sebon Star sparkle — and the joy of wearing something cute — as they get older, so the brand's excitement can go with them anywhere.

Alongside the launch, Sebon Star is running a tie-up project in which members of Shunkan seju — Z-generation-popular content themed around "after-school high school girls" — introduce everyday ways to enjoy Sebon Star Precious Series. Gathered as girls creating the next "kawaii," the Shunkan seju members share the cuteness they've found in the collection, spreading Sebon Star's appeal far and wide.

The Sebon Star brand will keep delivering a range of product series, starting with pendants, so that its excitement and sparkling world can be enjoyed at any age.

Product highlights

• Ball-chain miniature charms that bring Sebon Star's signature sparkle and excitement to everyday life, anywhere
• Four designs — eyeshadow, lipstick, nail polish, and perfume motifs — in 20 variations including colorways, each with a working open-and-close gimmick

Product Overview

Sebon Star x Shunkan seju Meet-and-Greet Campaign

Alongside the tie-up, a separate receipt campaign gives fans the chance to meet Shunkan seju members in person.

• Campaign period: September 8 (Tuesday) 10:00 AM to October 7 (Wednesday) 11:59 PM
• How to enter: Photograph a receipt for a Sebon Star purchase and submit it through the campaign's official LINE account
• Eligible receipt dates: Purchases made September 8 through October 7, 2026
• Eligible products: Any Sebon Star-brand product (including Sebon Star, Sebon Star Precious Series, Kira Kira Kode Sebon Star, and Dreamy Sebon Star, among others) — spend 1,300 yen (before tax) for one campaign entry
• Prizes: A photo session with Shunkan seju cast members (300 winners total)
  • Group A (150 winners): 金沢十亜, 古園井寧々, 時田音々, and others
  • Group B (150 winners): 紗和, 多田梨音, 平松想乃, and others
• Campaign site: https://www.kabaya.co.jp/products/catalog/sebonstar/sejucp (live from 10:00 AM on September 8, Tuesday)

About Shunkan seju

Shunkan seju is a short-film series aimed at Generation Z, humorously portraying everyday "that's so relatable" moments anyone can recognize. It features up-and-coming talent popular with Gen Z audiences, bringing to life relatable, true-to-life stories built around real conversations and values.

• TikTok: https://www.tiktok.com/@shunkanseju
• YouTube: https://www.youtube.com/@shunkanseju/shorts
• Instagram: https://www.instagram.com/shunkanseju/

About Sebon Star (Reference)

Sebon Star

Kira Kira Kode Sebon Star

Dreamy Sebon Star

Sebon Star brand page: https://www.kabaya.co.jp/catalog/sebonstar/

Sebon Star Official Instagram: https://www.instagram.com/sebonstar_official/