The sparkling pendant brand SEBONSTAR (セボンスター) from Kabaya Foods Corporation is teaming up with the characters of San-X Universe (サンエックスユニバース), developed by San-X Co., Ltd., for the first time. The collaboration product, "SEBONSTAR San-X Collab ver." (セボンスターサンエックスコラボver.), goes on sale in advance at some convenience stores, supermarkets, and drug stores from Tuesday, November 24, 2026, and nationwide from Tuesday, December 22, 2026.
SEBONSTAR is a toy candy that comes with a pendant accessory, with designs packed with the sparkling world that girls long for. Since its release in 1979, the brand has treasured its world, and its cute designs that bring excitement in any era have been loved by girls for many years.
SEBONSTAR is now marking 47 years since its release and is enjoyed by three generations of parents and children. By teaming up with San-X Universe, which is loved across a wide range of generations, the collaboration aims to bring the sparkling world and excitement of the SEBONSTAR brand not only to current SEBONSTAR fans but also to non-users who love cute things.
With the release of SEBONSTAR San-X Collab ver., Kabaya Foods Corporation aims to raise awareness of the SEBONSTAR brand and win over a new fan base.
About SEBONSTAR San-X Collab ver.
Product Highlights
- A collaboration between SEBONSTAR and 10 popular characters from San-X Universe
- Two types: a "twin type" (ツインタイプ) with two linked parts, and a "glitter type" (ラメ入りタイプ) made with glitter-filled epoxy resin
- 10 designs in total, or 50 types including color variations
Product Overview
| Product name | SEBONSTAR San-X Collab ver. (セボンスターサンエックスコラボver.) |
| Category | Chocolate (toy candy) |
| Contents | 1 pendant, chocolate (10g) |
| Price | Open price |
| Release date | Tuesday, November 24, 2026: early release; Tuesday, December 22, 2026: nationwide release |
| Sales area / format | Supermarkets, convenience stores, drug stores, and more nationwide |
About San-X Universe (Reference)
©2026 San-X Co., Ltd. All Rights Reserved.
San-X Universe is a new design in which San-X's individualistic characters, who had each lived in their own worlds, have gathered across worlds through the magic of the San-X fairy (サンエックスのようせい).
Blending nostalgia and freshness, it brings moments that make people smile, from long-loved characters to new friends, staying close to you. Why not feel the small magic that gently loosens the heart, together with the San-X characters?
About SEBONSTAR (Reference)
SEBONSTAR
SEBONSTAR Precious Series
Dreamy SEBONSTAR
Kirakira Code SEBONSTAR (キラキラコーデセボンスター)
| Product name | ① SEBONSTAR ② SEBONSTAR Precious Series ③ Dreamy SEBONSTAR ④ Kirakira Code SEBONSTAR |
| Category | Chocolate confectionery (toy candy) |
| Contents | ① 1 pendant, chocolate (10g) ② 1 charm, chocolate (10g) ③ 1 pendant, 1 accessory box, chocolate (10g) ④ 2 pendants (pair), chocolate (10g) |
| Price | Open price |
| Sales area / format | Supermarkets, convenience stores, drug stores, and more nationwide |
SEBONSTAR brand page: https://www.kabaya.co.jp/catalog/sebonstar/
SEBONSTAR official Instagram: https://www.instagram.com/sebonstar_official/
